Market Overview:
The global matcha market is segmented on the basis of type, application and region. The type segment is further divided into ceremonial, classic and culinary. The application segment is further divided into food and beverages, personal care and others. The regional segment is divided into North America, Latin America, Europe, Asia Pacific and Middle East & Africa. The global matcha market is expected to grow at a CAGR of 7.5% from 2018 to 2030. Some of the major factors driving the growth of this market are increasing awareness about the health benefits of matcha tea among consumers; rising demand for healthy food products; growing popularity of green tea in various regions across the globe; surging demand for premium quality tea products; and expanding retail presence globally.
Product Definition:
Matcha is a finely ground, high-quality green tea leaves that are used for drinking as a tea or adding to food. Matcha is unique because the whole leaf is consumed, not just the brewed water. This means you ingest the nutrients in the leaves and receive all of their benefits.
Ceremonial:
Ceremonial grade is the premium grade of Matcha tea that is produced and processed with very specific manufacturing standards. Ceremonial grade products are used for various traditional Japanese tea ceremonies such as Hanami, Kaichou, Kagenobori, Gyokurohanami and Genmai Hanzumi. The growing popularity of these events across the globe has been driving the demand for ceremonial grade Matcha over regular matcha in recent years.
Classic:
The classic is the original and purest form of Matcha. It has no additives, only natural ingredients like steaming water, shade-grown tea leaves and stone ground sugar. The color of this grade is straw yellow with slight greenish tint due to high chlorophyll content in the leaves. This product grade has been used for traditional Japanese tea ceremonies since 17th century.
Due to its premium quality features such as rich nutritional benefits, antioxidant properties.
Application Insights:
The food and beverages segment accounted for the largest market share in 2017. This is attributed to growing matcha consumption in various functional foods, beverages and snacks. Ceremonial grade of matcha has a deeper green color than its counterparts and contains higher levels of EGCG, which makes it suitable for use in drinks other than tea such as smoothies or juices.
Matcha has become increasingly popular as an ingredient in commercial products including energy bars, protein powder supplements, ice creams and cakes made at home or at cafes. The personal care segment is expected to witness the fastest growth over the forecast period owing to rising consumer awareness regarding health issues associated with exposure to UV radiation from the sun throughout the year. Matcha helps protect skin against UV rays by enhancing its natural defense mechanism called ¢â‚¬Å“tanning¢â‚¬ that occurs when exposed to sunlight (UVR).
Regional Analysis:
Asia Pacific dominated the global matcha market in 2017, accounting for more than 60% of the total revenue. Japan is one of the largest consumers and producers of matcha on account of its large tea plantation and years of experience in harvesting and processing. China is also emerging as a major consumer due to growing demand from various sectors including food & beverages, cosmetics, pharmaceuticals, etc.
North America has witnessed significant growth over the past few years owing to increasing awareness about health benefits coupled with rising adoption by millennials. Europe has also been witnessing significant growth due to increased adoption by consumers over age 30 who are looking for nutritional supplements that can help them lose weight quickly. However, this region will witness sluggish growth during forecast period owing to changing consumer behavior patterns towards conventional products with high added value such as organic green tea extracts which do not provide any additional benefit beyond basic energy boost or improved memory function compared to regular black tea extracts despite higher price tags attached thereto (USD X per kg).
Growth Factors:
- Increasing health awareness and the benefits of Matcha tea are driving its demand.
- Rising disposable income of the consumers is fueling the demand for premium quality Matcha tea.
- Growing popularity of green tea among young adults is propelling the growth of Matcha market.
- The increasing trend of consuming functional foods is boosting the sales of Matcha products globally.
- Rapid urbanization in developing countries is providing opportunities for expansion in this market
Scope Of The Report
Report Attributes
Report Details
Report Title
Matcha Market Research Report
By Type
Ceremonial, Classic, Culinary
By Application
Food and Beverages, Personal Care, Others
By Companies
AIYA America, The AOI Tea Company, Ippodo Tea, DoMatcha, Encha, Midori Spring Ltd., Vivid Vitality Ltd., Garden To Cup Organics, TEAJA Organic, Jade Monk LLC., ITO EN, LTD.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Matcha Market Report Segments:
The global Matcha market is segmented on the basis of:
Types
Ceremonial, Classic, Culinary
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Food and Beverages, Personal Care, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AIYA America
- The AOI Tea Company
- Ippodo Tea
- DoMatcha
- Encha
- Midori Spring Ltd.
- Vivid Vitality Ltd.
- Garden To Cup Organics
- TEAJA Organic
- Jade Monk LLC.
- ITO EN, LTD.
Highlights of The Matcha Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Ceremonial
- Classic
- Culinary
- By Application:
- Food and Beverages
- Personal Care
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Matcha Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Matcha is a type of green tea that is made from finely ground leaves. The term "matcha" comes from the Japanese word for "ground."
Some of the key players operating in the matcha market are AIYA America, The AOI Tea Company, Ippodo Tea, DoMatcha, Encha, Midori Spring Ltd., Vivid Vitality Ltd., Garden To Cup Organics, TEAJA Organic, Jade Monk LLC., ITO EN, LTD..
The matcha market is expected to register a CAGR of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Matcha Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Matcha Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Matcha Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Matcha Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Matcha Market Size & Forecast, 2020-2028
4.5.1 Matcha Market Size and Y-o-Y Growth
4.5.2 Matcha Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Ceremonial
5.2.2 Classic
5.2.3 Culinary
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Food and Beverages
6.2.2 Personal Care
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Matcha Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Matcha Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Ceremonial
9.6.2 Classic
9.6.3 Culinary
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Food and Beverages
9.10.2 Personal Care
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Ceremonial
10.6.2 Classic
10.6.3 Culinary
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Food and Beverages
10.10.2 Personal Care
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Ceremonial
11.6.2 Classic
11.6.3 Culinary
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Food and Beverages
11.10.2 Personal Care
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Ceremonial
12.6.2 Classic
12.6.3 Culinary
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Food and Beverages
12.10.2 Personal Care
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Ceremonial
13.6.2 Classic
13.6.3 Culinary
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Food and Beverages
13.10.2 Personal Care
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Matcha Market: Competitive Dashboard
14.2 Global Matcha Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AIYA America
14.3.2 The AOI Tea Company
14.3.3 Ippodo Tea
14.3.4 DoMatcha
14.3.5 Encha
14.3.6 Midori Spring Ltd.
14.3.7 Vivid Vitality Ltd.
14.3.8 Garden To Cup Organics
14.3.9 TEAJA Organic
14.3.10 Jade Monk LLC.
14.3.11 ITO EN, LTD.
