Market Overview:
The global matcha powder market is expected to grow at a CAGR of 6.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for drinking-use matcha tea and additive-use matcha tea. In terms of type, the drinking-use segment is projected to lead the global market during the forecast period. This can be attributed to factors such as an increase in awareness about the health benefits of consuming green tea and rising demand for premium quality products.
Product Definition:
Matcha Powder is a finely ground powder made from specially grown and processed green tea leaves. It is the purest form of green tea and is used in traditional Japanese tea ceremonies. Matcha Powder is also used to make matcha lattes, smoothies, and other drinks.
Drinking-use Matcha Tea:
It is the green tea that has been used for centuries in Japan as a tool to improve body function, concentration and energy. It contains L-theanine which helps reduce stress level and promotes a healthy lifestyle. The product also provides other health benefits such as weight loss, cancer prevention, etc., which makes it an important ingredient in the Matcha tea powder market.
Additive-use Matcha Tea:
Additive-use Matcha tea is the by-product of the processing of green tea leaves and it's used as an ingredient in Matcha powder. The additive-use matcha tea has high nutritional value and contains antioxidants, vitamins, amino acids, caffeine content which boosts energy level in body and mind. It also helps to reduce stress level among other benefits.
Application Insights:
Drinking tea was the largest application segment in 2017 and is expected to maintain its lead over the forecast period. The growing popularity of matcha beverages, such as lattes and smoothies, is expected to be a key factor driving the demand for matcha powder in drinking tea applications. Furthermore, rising consumer preference for healthy drinks coupled with increasing retail penetration of beverage manufacturers are anticipated to further drive growth.
The pastry segment held a significant share of 11% in 2017 owing to extensive usage of matcha flavorings by pastry chefs across countries such as Japan, China and Italy for making various pastries including kinako-mochi (matcha green tea flavored doughnuts) and machi-ichi (flavored red bean paste). Moreover, growing consumption of baked goods along with coffee is likely to boost market growth over the coming years.
Regional Analysis:
Asia Pacific dominated the global matcha powder market in 2017. Japan, China, and India are some of the largest consumers of matcha tea worldwide. Furthermore, increasing awareness about health benefits coupled with rising disposable income is expected to drive demand for both green and black tea in Asia Pacific over the forecast period.
North America is anticipated to witness significant growth over the next eight years owing to growing consumer awareness regarding health benefits associated with consuming products such as improved brain function and reduction in cholesterol level. Moreover, an increase in spending power will also boost demand for these products across this region during the forecast period from 2018 to 2030.
Europe accounted for a major share of revenue due to high consumption levels of matcha tea throughout Europe especially among working class people resulting into increased sales volume every year since 2014 at least until 2016 when it was last reported by The Japan Times newspaper on April 28th 2016 (article ID: 13442).
Growth Factors:
- Increasing demand for green tea and its health benefits is driving the growth of Matcha powder market.
- Rising awareness about the health benefits of Matcha powder is fueling the demand for this product.
- The increasing popularity of Japanese culture is propelling the growth of Matcha powder market.
- Growing number of tea drinkers globally is providing a major impetus to the growth of this market.
- The increasing focus on healthy lifestyle among people is boosting the sales of Matcha powder globally
Scope Of The Report
Report Attributes
Report Details
Report Title
Matcha Powder Market Research Report
By Type
Drinking-use Matcha Tea, Additive-use Matcha Tea
By Application
Drinking Tea, Pastry, Ice Cream, Beverage
By Companies
Aiya, Marushichi Seicha, ShaoXing Royal Tea, ITOEn, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha, Aiya
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
212
Number of Tables & Figures
149
Customization Available
Yes, the report can be customized as per your need.
Global Matcha Powder Market Report Segments:
The global Matcha Powder market is segmented on the basis of:
Types
Drinking-use Matcha Tea, Additive-use Matcha Tea
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Drinking Tea, Pastry, Ice Cream, Beverage
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Aiya
- Marushichi Seicha
- ShaoXing Royal Tea
- ITOEn
- Marukyu Koyamaen
- ujimatcha
- Yanoen
- AOI Seicha
- DoMatcha
- Aiya
Highlights of The Matcha Powder Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Drinking-use Matcha Tea
- Additive-use Matcha Tea
- By Application:
- Drinking Tea
- Pastry
- Ice Cream
- Beverage
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Matcha Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Matcha is a finely ground green tea powder. It is made from the leaves of the Camellia sinensis plant and has a slightly bitter taste.
Some of the major companies in the matcha powder market are Aiya, Marushichi Seicha, ShaoXing Royal Tea, ITOEn, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha, Aiya.
The matcha powder market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Matcha Powder Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Matcha Powder Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Matcha Powder Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Matcha Powder Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Matcha Powder Market Size & Forecast, 2018-2028
4.5.1 Matcha Powder Market Size and Y-o-Y Growth
4.5.2 Matcha Powder Market Absolute $ Opportunity
Chapter 5 Global Matcha Powder Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Matcha Powder Market Size Forecast by Type
5.2.1 Drinking-use Matcha Tea
5.2.2 Additive-use Matcha Tea
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Matcha Powder Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Matcha Powder Market Size Forecast by Applications
6.2.1 Drinking Tea
6.2.2 Pastry
6.2.3 Ice Cream
6.2.4 Beverage
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Matcha Powder Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Matcha Powder Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Matcha Powder Analysis and Forecast
9.1 Introduction
9.2 North America Matcha Powder Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Matcha Powder Market Size Forecast by Type
9.6.1 Drinking-use Matcha Tea
9.6.2 Additive-use Matcha Tea
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Matcha Powder Market Size Forecast by Applications
9.10.1 Drinking Tea
9.10.2 Pastry
9.10.3 Ice Cream
9.10.4 Beverage
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Matcha Powder Analysis and Forecast
10.1 Introduction
10.2 Europe Matcha Powder Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Matcha Powder Market Size Forecast by Type
10.6.1 Drinking-use Matcha Tea
10.6.2 Additive-use Matcha Tea
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Matcha Powder Market Size Forecast by Applications
10.10.1 Drinking Tea
10.10.2 Pastry
10.10.3 Ice Cream
10.10.4 Beverage
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Matcha Powder Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Matcha Powder Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Matcha Powder Market Size Forecast by Type
11.6.1 Drinking-use Matcha Tea
11.6.2 Additive-use Matcha Tea
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Matcha Powder Market Size Forecast by Applications
11.10.1 Drinking Tea
11.10.2 Pastry
11.10.3 Ice Cream
11.10.4 Beverage
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Matcha Powder Analysis and Forecast
12.1 Introduction
12.2 Latin America Matcha Powder Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Matcha Powder Market Size Forecast by Type
12.6.1 Drinking-use Matcha Tea
12.6.2 Additive-use Matcha Tea
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Matcha Powder Market Size Forecast by Applications
12.10.1 Drinking Tea
12.10.2 Pastry
12.10.3 Ice Cream
12.10.4 Beverage
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Matcha Powder Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Matcha Powder Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Matcha Powder Market Size Forecast by Type
13.6.1 Drinking-use Matcha Tea
13.6.2 Additive-use Matcha Tea
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Matcha Powder Market Size Forecast by Applications
13.10.1 Drinking Tea
13.10.2 Pastry
13.10.3 Ice Cream
13.10.4 Beverage
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Matcha Powder Market: Competitive Dashboard
14.2 Global Matcha Powder Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Aiya
14.3.2 Marushichi Seicha
14.3.3 ShaoXing Royal Tea
14.3.4 ITOEn
14.3.5 Marukyu Koyamaen
14.3.6 ujimatcha
14.3.7 Yanoen
14.3.8 AOI Seicha
14.3.9 DoMatcha
14.3.10 Aiya
