Market Overview:
The global mobile A/B testing market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobile apps and websites, and the need for improved user experience. In terms of type, the mobile terminal segment is expected to lead the global mobile A/B testing market during the forecast period. This can be attributed to rising demand for smartphones and tablets across regions. In terms of application, APPs are expected to lead the global mobile A/B testing market during the forecast period owing to increased adoption of smartphones and tablets by end-users for various purposes such as gaming, social networking, etc.
Product Definition:
Mobile A/B Testing is the process of comparing two different versions of a mobile app to see which one performs better. It can be used to test new features, designs, or user experiences. The importance of Mobile A/B Testing is that it can help you improve your app's performance and usability.
Mobile Terminal:
Mobile terminal is a device, which enables two way communication between mobile phone and the server. It helps in testing of applications on real mobile phones without any hassle of installing any software or developing an application. Mobile terminal acts as a bridge between the test agent and the user interface of application under test. The most commonly used agents are Selenium WebDriver and Appium (Android).
Web Side:
The web-side is the portion of a mobile application that is viewable over the internet. The term “web-side” was initially used to refer to any side of an application that was displayed on a website, including its front end and back end. However, it has now come to mean specifically the portion of an app that is visible over the internet or another network (such as cellular data networks).
Application Insights:
The application segment is segregated into advertising, analytics, banking & financial services, e-commerce, government and others. The advertising segment dominated the global market in 2017. Mobile A/B testing is widely used for testing different ads on a website or app display to understand which one performs better from an engagement point of view. This method helps digital marketers to improve user experience by enhancing visibility of product & service differences as well as their impact on the overall performance of marketing campaigns.
The analytics segment is expected to grow at a significant rate over the forecast period owing to its wide applications in several industries such as retailing and e-commerce for tracking user behavior and improving business operations through data driven decisions based on real time information provided by cookies collected from devices during visits of websites or apps containing analytical functions.
Regional Analysis:
The market in Asia Pacific is expected to grow at the highest rate over the forecast period. The growth can be attributed to increasing adoption of smartphones, high usage rates of internet services, and rising demand for real-time tracking and feedback on service quality. In addition, growing number of mobile internet users has led marketers to adopt A/B testing solutions for advertising campaigns on a large scale across this region.
In Latin America as well as Europe there is significant adoption owing to early technology adopters such as Brazilians.
Growth Factors:
- Increased demand for optimization of customer experience and engagement across channels
- Proliferation of smartphones and tablets, coupled with advancements in mobile technology
- Rising trend of BYOD (Bring Your Own Device) in enterprises
- Increasing focus on marketing effectiveness and return on investment (ROI)
- Emergence of new age marketing technologies
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile A/B Testing Market Research Report
By Type
Mobile Terminal, Web Side
By Application
APPs, Webs
By Companies
Mixpanel, Splitforce, Leanplum, Apptimize, Taplytics, Azetone, ShepHertz Technologies, Google, Optimizely, App Samurai, Apptentive
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Mobile A/B Testing Market Report Segments:
The global Mobile A/B Testing market is segmented on the basis of:
Types
Mobile Terminal, Web Side
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
APPs, Webs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Mixpanel
- Splitforce
- Leanplum
- Apptimize
- Taplytics
- Azetone
- ShepHertz Technologies
- Optimizely
- App Samurai
- Apptentive
Highlights of The Mobile A/B Testing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile Terminal
- Web Side
- By Application:
- APPs
- Webs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile A/B Testing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile A/B Testing is a technique used to test two different versions of a web or mobile application in order to determine which one is more effective. The goal is to find the version of the app that results in higher conversion rates and increased customer satisfaction.
Some of the major players in the mobile a/b testing market are Mixpanel, Splitforce, Leanplum, Apptimize, Taplytics, Azetone, ShepHertz Technologies, Google, Optimizely, App Samurai, Apptentive.
The mobile a/b testing market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile A/B Testing Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Mobile A/B Testing Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Mobile A/B Testing Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Mobile A/B Testing Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Mobile A/B Testing Market Size & Forecast, 2018-2028 4.5.1 Mobile A/B Testing Market Size and Y-o-Y Growth 4.5.2 Mobile A/B Testing Market Absolute $ Opportunity
Chapter 5 Global Mobile A/B Testing Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile A/B Testing Market Size Forecast by Type
5.2.1 Mobile Terminal
5.2.2 Web Side
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile A/B Testing Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile A/B Testing Market Size Forecast by Applications
6.2.1 APPs
6.2.2 Webs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile A/B Testing Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile A/B Testing Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile A/B Testing Analysis and Forecast
9.1 Introduction
9.2 North America Mobile A/B Testing Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile A/B Testing Market Size Forecast by Type
9.6.1 Mobile Terminal
9.6.2 Web Side
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile A/B Testing Market Size Forecast by Applications
9.10.1 APPs
9.10.2 Webs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile A/B Testing Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile A/B Testing Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile A/B Testing Market Size Forecast by Type
10.6.1 Mobile Terminal
10.6.2 Web Side
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile A/B Testing Market Size Forecast by Applications
10.10.1 APPs
10.10.2 Webs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile A/B Testing Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile A/B Testing Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile A/B Testing Market Size Forecast by Type
11.6.1 Mobile Terminal
11.6.2 Web Side
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile A/B Testing Market Size Forecast by Applications
11.10.1 APPs
11.10.2 Webs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile A/B Testing Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile A/B Testing Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile A/B Testing Market Size Forecast by Type
12.6.1 Mobile Terminal
12.6.2 Web Side
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile A/B Testing Market Size Forecast by Applications
12.10.1 APPs
12.10.2 Webs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile A/B Testing Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile A/B Testing Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile A/B Testing Market Size Forecast by Type
13.6.1 Mobile Terminal
13.6.2 Web Side
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile A/B Testing Market Size Forecast by Applications
13.10.1 APPs
13.10.2 Webs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile A/B Testing Market: Competitive Dashboard
14.2 Global Mobile A/B Testing Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Mixpanel
14.3.2 Splitforce
14.3.3 Leanplum
14.3.4 Apptimize
14.3.5 Taplytics
14.3.6 Azetone
14.3.7 ShepHertz Technologies
14.3.8 Google
14.3.9 Optimizely
14.3.10 App Samurai
14.3.11 Apptentive