Market Overview:
The global mobile advertising market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing penetration of smartphones and other mobile devices, rising demand for location-based services, and growing adoption of programmatic advertising. The global mobile advertising market can be segmented on the basis of type into content delivery, reporting and analytics solutions, campaign solutions, integrated solutions, mobile proximity solution, and others. The content delivery segment is expected to account for the largest share of the global mobile advertising market in 2018. This segment is projected to grow at a CAGR of XX% during the forecast period. The growth in this segment can be attributed to increased demand for video ads and other rich media content.
Product Definition:
Mobile advertising is a form of marketing that uses electronic devices such as cell phones, tablets, and laptops to deliver advertising messages. Mobile advertising is important because it allows businesses to reach out to customers who are on the go.
Content Delivery:
The global content delivery market is expected to witness significant growth over the forecast period. The key drivers attributing to its rapid growth include increasing internet penetration, rising demand for data-intensive applications and services along with growing adoption of cloud computing technology. Additionally, factors such as rise in bandwidth consumption due to high video content demand are also anticipated to fuel the market growth over the next few years.
Reporting and Analytics Solutions:
The global reporting and analytics solutions and it's usage in mobile advertising market size was valued at USD 2,091.0 million in 2015. The increasing demand for real-time insights to track consumer behavior is expected to drive the growth of the market over the forecast period.
Application Insights:
The banking and financial services sector accounted for the largest revenue share in 2016. The segment is expected to continue leading over the forecast period owing to increasing usage of mobile advertising solutions by banks, financial institutions, and other related businesses. For instance, Barclays launched a new app named as ¢â‚¬Å“Barclays Pingit¢â‚¬ which enables users to earn interest on savings accounts without having to leave the account information page. Such initiatives by major players in the market are driving growth of this application segment.
The fast moving consumer goods (FMCG) sector is also expected register significant growth over next few years due largely to increased use of digital platforms for distribution channels within FMCG industry itself as well as with customers outside India such as via e-commerce sites.
Regional Analysis:
The Asia Pacific region is expected to emerge as the fastest-growing mobile advertising market over the forecast period. The growth can be attributed to increasing smartphone penetration, rising investments in display and video advertising, and growing adoption of social media. Furthermore, increased use of smartphones for online gaming has also fueled regional growth.
North America was estimated to be valued at USD X billion in 2017 owing to early technology adoption by companies such as Google Inc., Apple Inc., and Facebook which have propelled industry expansion over last few years. However, strict regulations regarding online privacy are hampering regional growth due to lack of awareness among users about how these policies affect their daily lives; this factor is expected tp reduce North American revenue share by 2030 to 21%.
Europe accounted for a significant share in global market revenue owing to early technological advancements followed by Asian countries such as China.
Growth Factors:
- Increasing demand for mobile apps: The increasing demand for mobile apps is one of the primary growth drivers for the global mobile advertising market. This is because a large number of businesses are now shifting their focus to app development in order to reach out to a larger audience.
- Proliferation of smartphones and tablets: The proliferation of smartphones and tablets is another key factor that is driving the growth of the global mobile advertising market. With more and more people using these devices, businesses are increasingly looking at ways to target them through various forms of advertisements.
- Rising adoption of location-based services: Another major trend that is aiding the growth of the global mobile advertising market is rising adoption rates for location-based services (LBS). This technology allows businesses to track users’ locations in real time so as to serve them targeted ads accordingly.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Advertising Market Research Report
By Type
Content Delivery, Reporting and Analytics Solutions, Campaign Solutions, Integrated Solutions, Mobile Proximity Solution, Others
By Application
Banking & Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector, Media and Entertainment, Others
By Companies
Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi, Matomy Media Group, Millennial Media, Smaato, GoWide, InMobi, Mobvista, AdColony, Yeahmobi, PassionTeck, Google, GumGum, Digital Turbine, Global Wide Media, Leadbolt, Moloco, Adperio, Liftoff, Criteo, Twitter, UnityAds, Apple Search Ads, Tapjoy
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
186
Number of Tables & Figures
131
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Advertising Market Report Segments:
The global Mobile Advertising market is segmented on the basis of:
Types
Content Delivery, Reporting and Analytics Solutions, Campaign Solutions, Integrated Solutions, Mobile Proximity Solution, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking & Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector, Media and Entertainment Sector, Telecommunication & IT Sector, Media and Entertainment, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Applovin Corporation
- Avazu
- Chartboost
- Facebook
- Flurry
- Google
- InMobi
- Matomy Media Group
- Millennial Media
- Smaato
- GoWide
- InMobi
- Mobvista
- AdColony
- Yeahmobi
- PassionTeck
- Google
- GumGum
- Digital Turbine
- Global Wide Media
- Leadbolt
- Moloco
- Adperio
- Liftoff
- Criteo
- Twitter
- UnityAds
- Apple Search Ads
- Tapjoy
Highlights of The Mobile Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Content Delivery
- Reporting and Analytics Solutions
- Campaign Solutions
- Integrated Solutions
- Mobile Proximity Solution
- Others
- By Application:
- Banking & Financial Services
- Fast Moving Consumer Goods (FMCG) Sector
- Healthcare Sector
- Media and Entertainment Sector
- Telecommunication & IT Sector
- Media and Entertainment
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile advertising is a form of marketing that uses mobile devices to deliver ads. Mobile advertising can be delivered through apps, websites, or other mobile platforms.
Some of the major players in the mobile advertising market are Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi, Matomy Media Group, Millennial Media, Smaato, GoWide, InMobi, Mobvista, AdColony, Yeahmobi, PassionTeck, Google, GumGum, Digital Turbine, Global Wide Media, Leadbolt, Moloco, Adperio, Liftoff, Criteo, Twitter, UnityAds, Apple Search Ads, Tapjoy.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Advertising Market Size & Forecast, 2018-2028
4.5.1 Mobile Advertising Market Size and Y-o-Y Growth
4.5.2 Mobile Advertising Market Absolute $ Opportunity
Chapter 5 Global Mobile Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile Advertising Market Size Forecast by Type
5.2.1 Content Delivery
5.2.2 Reporting and Analytics Solutions
5.2.3 Campaign Solutions
5.2.4 Integrated Solutions
5.2.5 Mobile Proximity Solution
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile Advertising Market Size Forecast by Applications
6.2.1 Banking & Financial Services
6.2.2 Fast Moving Consumer Goods (FMCG) Sector
6.2.3 Healthcare Sector
6.2.4 Media and Entertainment Sector
6.2.5 Telecommunication & IT Sector
6.2.6 Media and Entertainment
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Mobile Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile Advertising Market Size Forecast by Type
9.6.1 Content Delivery
9.6.2 Reporting and Analytics Solutions
9.6.3 Campaign Solutions
9.6.4 Integrated Solutions
9.6.5 Mobile Proximity Solution
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile Advertising Market Size Forecast by Applications
9.10.1 Banking & Financial Services
9.10.2 Fast Moving Consumer Goods (FMCG) Sector
9.10.3 Healthcare Sector
9.10.4 Media and Entertainment Sector
9.10.5 Telecommunication & IT Sector
9.10.6 Media and Entertainment
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile Advertising Market Size Forecast by Type
10.6.1 Content Delivery
10.6.2 Reporting and Analytics Solutions
10.6.3 Campaign Solutions
10.6.4 Integrated Solutions
10.6.5 Mobile Proximity Solution
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile Advertising Market Size Forecast by Applications
10.10.1 Banking & Financial Services
10.10.2 Fast Moving Consumer Goods (FMCG) Sector
10.10.3 Healthcare Sector
10.10.4 Media and Entertainment Sector
10.10.5 Telecommunication & IT Sector
10.10.6 Media and Entertainment
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile Advertising Market Size Forecast by Type
11.6.1 Content Delivery
11.6.2 Reporting and Analytics Solutions
11.6.3 Campaign Solutions
11.6.4 Integrated Solutions
11.6.5 Mobile Proximity Solution
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile Advertising Market Size Forecast by Applications
11.10.1 Banking & Financial Services
11.10.2 Fast Moving Consumer Goods (FMCG) Sector
11.10.3 Healthcare Sector
11.10.4 Media and Entertainment Sector
11.10.5 Telecommunication & IT Sector
11.10.6 Media and Entertainment
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile Advertising Market Size Forecast by Type
12.6.1 Content Delivery
12.6.2 Reporting and Analytics Solutions
12.6.3 Campaign Solutions
12.6.4 Integrated Solutions
12.6.5 Mobile Proximity Solution
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile Advertising Market Size Forecast by Applications
12.10.1 Banking & Financial Services
12.10.2 Fast Moving Consumer Goods (FMCG) Sector
12.10.3 Healthcare Sector
12.10.4 Media and Entertainment Sector
12.10.5 Telecommunication & IT Sector
12.10.6 Media and Entertainment
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile Advertising Market Size Forecast by Type
13.6.1 Content Delivery
13.6.2 Reporting and Analytics Solutions
13.6.3 Campaign Solutions
13.6.4 Integrated Solutions
13.6.5 Mobile Proximity Solution
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile Advertising Market Size Forecast by Applications
13.10.1 Banking & Financial Services
13.10.2 Fast Moving Consumer Goods (FMCG) Sector
13.10.3 Healthcare Sector
13.10.4 Media and Entertainment Sector
13.10.5 Telecommunication & IT Sector
13.10.6 Media and Entertainment
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Advertising Market: Competitive Dashboard
14.2 Global Mobile Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Applovin Corporation
14.3.2 Avazu
14.3.3 Chartboost
14.3.4 Facebook
14.3.5 Flurry
14.3.6 Google
14.3.7 InMobi
14.3.8 Matomy Media Group
14.3.9 Millennial Media
14.3.10 Smaato
14.3.11 GoWide
14.3.12 InMobi
14.3.13 Mobvista
14.3.14 AdColony
14.3.15 Yeahmobi
14.3.16 PassionTeck
14.3.17 Google
14.3.18 GumGum
14.3.19 Digital Turbine
14.3.20 Global Wide Media
14.3.21 Leadbolt
14.3.22 Moloco
14.3.23 Adperio
14.3.24 Liftoff
14.3.25 Criteo
14.3.26 Twitter
14.3.27 UnityAds
14.3.28 Apple Search Ads
14.3.29 Tapjoy
