Market Overview:
The global mobile engagement market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for push notifications, in-app messaging, and SMS & MMS services among businesses. Additionally, the growing adoption of smartphones and tablets is also contributing to the growth of this market. The global mobile engagement market by type is segmented into SMS & MMS, push notification, in-app messaging, and e-mail. The SMS & MMS segment accounted for the largest share of the global mobile engagement market by type in 2017. This segment is expected to continue its dominance during the forecast period owing to its widespread adoption among businesses for communication purposes. The global mobile engagement market by application is divided into financial services, communication, retail, medical care/pharmaceuticals/healthcare products industry (HCI), education sector (including K-12 schools), other applications (government sector).
Product Definition:
Mobile engagement is the use of mobile devices to interact with customers. This can include anything from providing customer service through a chat app to using location-based services to send special offers or coupons. The importance of mobile engagement lies in the fact that it allows businesses to connect with their customers in a more personal way, which can result in increased sales and loyalty.
SMS & MMS:
Short message service (SMS) and multimedia messaging service (MMS) are two different ways of communication via mobile phones. While SMS is a text-based messaging system, MMS allows the sending of images and videos. The difference between the two services can be found in their duration; while SMSs are limited to 160 characters, MMS can carry up to 4 kilobytes of data.
The global short message service market was valued at USD 17 billion in 2012.
Push Notification:
Push notification is a way for mobile application developers to notify the users of updates or new features in their apps. It's an effective way to generate interest and engagement towards the app content, which helps in retaining user loyalty. The notifications are broadcasted through short message service (SMS) or phone call and it alerts the user that there is some new content available in the app.
The global mobile engagement market size was valued at USD 2,542 million in 2015.
Application Insights:
The communication application segment led the global market in 2017. The growth can be attributed to the increasing use of mobile engagement tools by various organizations for customer service and communication. Furthermore, several companies are focusing on enhancing their product offerings for enhanced customer experience across all channels, which is further driving the growth of this segment. For instance, in April 2018, Vodafone launched a new feature called as MyVodafone app store that enables customers to download apps directly from its website or via Wi-Fi connection instead of data roaming charges. Such initiatives by major telecom operators increase consumer engagement with brands and result in increased sales leading to higher revenue generation capacity for them globally thereby contributing towards overall market size.
The financial services industry accounted for a significant share owing to rising adoption of m-banking solutions worldwide especially among millennials who prefer using smartphones over traditional mediums such as computers.
Regional Analysis:
The Asia Pacific region is expected to emerge as the most promising destination for mobile engagement over the forecast period. The growth of this region can be attributed to increasing smartphone penetration, rising adoption of internet services and rapid development in IT & telecom sectors. Moreover, growing demand for real-time communication coupled with low cost call rates offered by these platforms has been attracting users from across the globe.
North America accounted for a significant share in 2017 owing to high usage of push notifications and e-mails on smartphones along with high disposable income among consumers in U.S., Canada, and Mexico.
Growth Factors:
- Increasing demand for mobile apps: The increasing demand for mobile apps is one of the major growth drivers for the global mobile engagement market. With the advent of new technologies and changing user preferences, businesses are increasingly adopting mobile apps to reach out to their customers. This is expected to boost the market growth in the coming years.
- Proliferation of smartphones and tablets: The proliferation of smartphones and tablets is another key factor that is expected to drive market growth in the near future. With a large number of people using these devices, businesses are focusing on developing engaging applications that can be used on these platforms. This is likely to create opportunities for market players in the coming years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Engagement Market Research Report
By Type
SMS & MMS, Push Notification, In-App Messaging, E-mail
By Application
Financial Services, Communication, Retail, Medical, Education, Other
By Companies
IBM, SALESFORCE, ORACLE, ADOBE, VIBES, SELLIGENT, URBAN AIRSHIP, APPBOY, LOCALYTICS, SWRVE, TAPJOY, MARKETO
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
216
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Engagement Market Report Segments:
The global Mobile Engagement market is segmented on the basis of:
Types
SMS & MMS, Push Notification, In-App Messaging, E-mail
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Financial Services, Communication, Retail, Medical, Education, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- SALESFORCE
- ORACLE
- ADOBE
- VIBES
- SELLIGENT
- URBAN AIRSHIP
- APPBOY
- LOCALYTICS
- SWRVE
- TAPJOY
- MARKETO
Highlights of The Mobile Engagement Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- SMS & MMS
- Push Notification
- In-App Messaging
- E-mail
- By Application:
- Financial Services
- Communication
- Retail
- Medical
- Education
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Engagement Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile engagement is the process of engaging with customers through their mobile devices. This can include anything from sending push notifications to updating customer profiles on a website or app.
Some of the key players operating in the mobile engagement market are IBM, SALESFORCE, ORACLE, ADOBE, VIBES, SELLIGENT, URBAN AIRSHIP, APPBOY, LOCALYTICS, SWRVE, TAPJOY, MARKETO.
The mobile engagement market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Engagement Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Engagement Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Engagement Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Engagement Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Engagement Market Size & Forecast, 2020-2028
4.5.1 Mobile Engagement Market Size and Y-o-Y Growth
4.5.2 Mobile Engagement Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 SMS & MMS
5.2.2 Push Notification
5.2.3 In-App Messaging
5.2.4 E-mail
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Financial Services
6.2.2 Communication
6.2.3 Retail
6.2.4 Medical
6.2.5 Education
6.2.6 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Engagement Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Engagement Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 SMS & MMS
9.6.2 Push Notification
9.6.3 In-App Messaging
9.6.4 E-mail
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Financial Services
9.10.2 Communication
9.10.3 Retail
9.10.4 Medical
9.10.5 Education
9.10.6 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 SMS & MMS
10.6.2 Push Notification
10.6.3 In-App Messaging
10.6.4 E-mail
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Financial Services
10.10.2 Communication
10.10.3 Retail
10.10.4 Medical
10.10.5 Education
10.10.6 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 SMS & MMS
11.6.2 Push Notification
11.6.3 In-App Messaging
11.6.4 E-mail
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Financial Services
11.10.2 Communication
11.10.3 Retail
11.10.4 Medical
11.10.5 Education
11.10.6 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 SMS & MMS
12.6.2 Push Notification
12.6.3 In-App Messaging
12.6.4 E-mail
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Financial Services
12.10.2 Communication
12.10.3 Retail
12.10.4 Medical
12.10.5 Education
12.10.6 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 SMS & MMS
13.6.2 Push Notification
13.6.3 In-App Messaging
13.6.4 E-mail
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Financial Services
13.10.2 Communication
13.10.3 Retail
13.10.4 Medical
13.10.5 Education
13.10.6 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Engagement Market: Competitive Dashboard
14.2 Global Mobile Engagement Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 SALESFORCE
14.3.3 ORACLE
14.3.4 ADOBE
14.3.5 VIBES
14.3.6 SELLIGENT
14.3.7 URBAN AIRSHIP
14.3.8 APPBOY
14.3.9 LOCALYTICS
14.3.10 SWRVE
14.3.11 TAPJOY
14.3.12 MARKETO
