Market Overview:
The global mobile messaging apps market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based and data-based mobile messaging apps across different regions. In addition, the growing trend of Bring Your Own Device (BYOD) is also contributing to the growth of this market. The global mobile messaging apps market by type is segmented into cloud-based and data-based mobile messaging apps. The cloud-based mobile messaging app segment is expected to grow at a higher CAGR than the data-based mobile messaging app segment during the forecast period from 2018 to 2030. This can be attributed to the increasing demand for cloud- based services among end users across different regions. The global Mobile Messaging Apps Market by application is divided into smartphone and tablet applications segments.
Product Definition:
A mobile messaging app is an app that allows people to communicate with each other using text messages, photos, videos, and voice messages. Mobile messaging apps are important because they allow people to stay in touch with each other without having to call or send emails.
Cloud-based:
Cloud-based is a service model where the functionality of applications are provided by servers instead of the traditional approach, which involves installing software on computers or mobile devices. Cloud-based services offer shared resources and online storage to deliver personalized content as per user demand. The major factor responsible for its high adoption in mobile messaging apps is that it reduces infrastructure costs for operators as they don’t have to invest in maintaining data centers and servers.
Data-based:
Data-based is a technique used to deliver enhanced performance by reducing network latency and increasing the delivery speed of data. In mobile messaging apps, it is used to enhance user experience by delivering messages in real-time.
The growing use of smartphones and tablets has led to an increase in the number of mobile subscribers globally. With more people using smartphones, there has been a significant rise in demand for high bandwidth applications that can facilitate faster communication between users as well as within organizations.
Application Insights:
The smartphone application segment dominated the global mobile messaging apps market in 2017. The growth can be attributed to the increasing usage of smartphones, which has resulted in an increased number of users accessing these applications daily. Furthermore, introduction of new features by companies such as Line Corporation and Viber Media S.A., coupled with growing adoption of internet-based communication, is expected to drive the demand for GMAs over the forecast period.
Tablet is expected to be one of the fastest-growing segments during the forecast period owing to increasing demand for PDA devices that support e-mail and calendar functions along with mobile messaging applications over a wireless network connection.
Regional Analysis:
The Asia Pacific region dominated the global market in 2017. The growth of this regional market can be attributed to the presence of a large number of smartphone users, along with high usage rates for mobile internet and apps. Furthermore, countries such as India and China are expected to emerge as lucrative markets over the next few years owing to increasing adoption of advanced technologies such as Artificial Intelligence (AI) and machine learning. Moreover, rising demand for real-time conversations has led marketers in this region to adopt mobile messaging platforms.
North America is expected to witness significant growth over the forecast period due to growing consumer preference for smartphones with high processing power that enable them perform various tasks simultaneously without having any trouble or lag time while using multiple apps at once including video calling applications on their phones.
Growth Factors:
- Increased smartphone penetration and usage, especially in emerging markets.
- Rapid adoption of messaging apps by businesses for internal communication and customer service.
- Proliferation of chatbots and artificial intelligence (AI) for enhanced messaging experiences.
- Integration of messaging apps with other popular platforms such as social media, e-commerce, and banking/finance to provide a more seamless user experience across different channels/services.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Messaging Apps Market Research Report
By Type
Cloud-based, Data-based
By Application
Smartphone, Tablet
By Companies
Tencent, Ailbaba, Apple, Blackberry, Facebook, Kiki Interactive, Line, WhatsApp, Hike
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
222
Number of Tables & Figures
156
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Messaging Apps Market Report Segments:
The global Mobile Messaging Apps market is segmented on the basis of:
Types
Cloud-based, Data-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Smartphone, Tablet
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tencent
- Ailbaba
- Apple
- Blackberry
- Facebook
- Kiki Interactive
- Line
- WhatsApp
- Hike
Highlights of The Mobile Messaging Apps Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- Data-based
- By Application:
- Smartphone
- Tablet
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Messaging Apps Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile messaging apps are applications that allow users to send and receive messages with other people using their phones. They can be used for a variety of purposes, such as communicating with friends, family, or colleagues; exchanging news; and arranging meetings.
Some of the key players operating in the mobile messaging apps market are Tencent, Ailbaba, Apple, Blackberry, Facebook, Kiki Interactive, Line, WhatsApp, Hike.
The mobile messaging apps market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Messaging Apps Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Messaging Apps Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Messaging Apps Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Messaging Apps Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Messaging Apps Market Size & Forecast, 2020-2028
4.5.1 Mobile Messaging Apps Market Size and Y-o-Y Growth
4.5.2 Mobile Messaging Apps Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 Data-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Smartphone
6.2.2 Tablet
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Messaging Apps Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Messaging Apps Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 Data-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Smartphone
9.10.2 Tablet
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 Data-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Smartphone
10.10.2 Tablet
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 Data-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Smartphone
11.10.2 Tablet
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 Data-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Smartphone
12.10.2 Tablet
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 Data-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Smartphone
13.10.2 Tablet
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Messaging Apps Market: Competitive Dashboard
14.2 Global Mobile Messaging Apps Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Tencent
14.3.2 Ailbaba
14.3.3 Apple
14.3.4 Blackberry
14.3.5 Facebook
14.3.6 Kiki Interactive
14.3.7 Line
14.3.8 WhatsApp
14.3.9 Hike
