Market Overview:
The global mobile phone application market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobile phone applications across different industries such as banking, retail, airlines, media, education, transport and hotels and restaurants. Additionally, the growing demand for m-commerce is also contributing to the growth of this market. North America is expected to lead the global mobile phone application market during the forecast period followed by Europe and Asia Pacific.
Product Definition:
A mobile phone application, also called an app, is a type of software application designed to run on a mobile device such as a smartphone or tablet computer. Applications are usually downloaded from an app store or marketplace, such as Google Play for Android devices, the App Store for Apple products, or BlackBerry World for BlackBerry devices.
IOS:
IOS is a software platform that powers every mobile device with an application processor. It includes the iPhone, iPad, and iPod touch. IOS has gained popularity due to its ease of use and advanced features such as accessibility and multi-tasking. The growth factor for this market is attributed to the increasing number of application downloads from app store which in turn increases demand for faster processors with better graphics performance along with storage capacity which iOS devices have in abundance.
Android:
Android is a mobile operating system developed by Google, based on the Linux kernel. It is an OS for smartphones and tablets. Android has been installed in more than 75% of the mobile phones across the globe as of 2014, making it the most popular mobile OS globally.
Application Insights:
Based on application, the global mobile phone application market has been segmented into banking, retail, airlines, media, education transport and Hotels and Restaurants. The banking sector is one of the largest consumers of mobile applications with around 20% to 25% of overall revenue generated by these apps. The growing trend among millennials to open bank accounts online is expected to boost demand for m-banking solutions which in turn will fuel growth over the forecast period.
The media segment accounted for a significant share in 2017 owing to increasing use of applications such as Netflix and YouTube by users globally. Moreover, companies such as Time Warner Inc have launched their HBO NOW app which provides access to premium content without requiring a cable subscription enabling direct payments via phones directly into providers coffers further driving industry growth over next few years.
Regional Analysis:
Asia Pacific is expected to emerge as the fastest-growing region over the forecast period. The growth can be attributed to increasing smartphone penetration and rising adoption of mobile apps for various activities, such as banking, retail, transport etc. In 2017, APAC had more than 330 million internet users and is anticipated to reach nearly 438 million by 2027 (IMF). Moreover high usage rates of social media apps in this region has resulted in increased number of users downloading different types of applications on their smartphones. For instance; Facebook Messenger has been downloaded more than 150 million times in China alone since its launch there in 2016.
North America was estimated to account for a share of over 25% globally by revenue owing to early adoption coupled with large user base across countries like U S A.
Growth Factors:
- Increasing demand for mobile apps from small and medium businesses (SMBs)
- Proliferation of low-cost smartphones and tablets
- Rapid adoption of 4G networks worldwide
- Emergence of new app categories, such as health & fitness and lifestyle apps
- Growing demand for cloud-based mobile app development platforms
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Phone Application Market Research Report
By Type
IOS, Android, Windows, Others
By Application
Banking, Retail, Airlines, Media, Education, Transport, Hotels and Restaurants, Government
By Companies
Google, Nokia, Amazon, Intellectsoft, Microsoft, Willow Tree, LeewayHertz, Y Media Labs, Appster, Gameloft, Konstant Infosolutions, Zco, Eight Bits Stuios, Fueled, ScienceSoft
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
227
Number of Tables & Figures
159
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Phone Application Market Report Segments:
The global Mobile Phone Application market is segmented on the basis of:
Types
IOS, Android, Windows, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking, Retail, Airlines, Media, Education, Transport, Hotels and Restaurants, Government
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Nokia
- Amazon
- Intellectsoft
- Microsoft
- Willow Tree
- LeewayHertz
- Y Media Labs
- Appster
- Gameloft
- Konstant Infosolutions
- Zco
- Eight Bits Stuios
- Fueled
- ScienceSoft
Highlights of The Mobile Phone Application Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- IOS
- Android
- Windows
- Others
- By Application:
- Banking
- Retail
- Airlines
- Media
- Education
- Transport
- Hotels and Restaurants
- Government
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Phone Application Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A mobile phone application is a software program that can be downloaded to a mobile phone to provide enhanced functionality. Some common features of mobile phone applications include access to news, weather, sports, and other information; the ability to make calls; and the ability to send text messages.
Some of the major companies in the mobile phone application market are Google, Nokia, Amazon, Intellectsoft, Microsoft, Willow Tree, LeewayHertz, Y Media Labs, Appster, Gameloft, Konstant Infosolutions, Zco, Eight Bits Stuios, Fueled, ScienceSoft.
The mobile phone application market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mobile Phone Application Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mobile Phone Application Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mobile Phone Application Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mobile Phone Application Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mobile Phone Application Market Size & Forecast, 2018-2028
4.5.1 Mobile Phone Application Market Size and Y-o-Y Growth
4.5.2 Mobile Phone Application Market Absolute $ Opportunity
Chapter 5 Global Mobile Phone Application Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mobile Phone Application Market Size Forecast by Type
5.2.1 IOS
5.2.2 Android
5.2.3 Windows
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mobile Phone Application Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mobile Phone Application Market Size Forecast by Applications
6.2.1 Banking
6.2.2 Retail
6.2.3 Airlines
6.2.4 Media
6.2.5 Education
6.2.6 Transport
6.2.7 Hotels and Restaurants
6.2.8 Government
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mobile Phone Application Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mobile Phone Application Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mobile Phone Application Analysis and Forecast
9.1 Introduction
9.2 North America Mobile Phone Application Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mobile Phone Application Market Size Forecast by Type
9.6.1 IOS
9.6.2 Android
9.6.3 Windows
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mobile Phone Application Market Size Forecast by Applications
9.10.1 Banking
9.10.2 Retail
9.10.3 Airlines
9.10.4 Media
9.10.5 Education
9.10.6 Transport
9.10.7 Hotels and Restaurants
9.10.8 Government
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mobile Phone Application Analysis and Forecast
10.1 Introduction
10.2 Europe Mobile Phone Application Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mobile Phone Application Market Size Forecast by Type
10.6.1 IOS
10.6.2 Android
10.6.3 Windows
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mobile Phone Application Market Size Forecast by Applications
10.10.1 Banking
10.10.2 Retail
10.10.3 Airlines
10.10.4 Media
10.10.5 Education
10.10.6 Transport
10.10.7 Hotels and Restaurants
10.10.8 Government
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mobile Phone Application Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mobile Phone Application Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mobile Phone Application Market Size Forecast by Type
11.6.1 IOS
11.6.2 Android
11.6.3 Windows
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mobile Phone Application Market Size Forecast by Applications
11.10.1 Banking
11.10.2 Retail
11.10.3 Airlines
11.10.4 Media
11.10.5 Education
11.10.6 Transport
11.10.7 Hotels and Restaurants
11.10.8 Government
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mobile Phone Application Analysis and Forecast
12.1 Introduction
12.2 Latin America Mobile Phone Application Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mobile Phone Application Market Size Forecast by Type
12.6.1 IOS
12.6.2 Android
12.6.3 Windows
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mobile Phone Application Market Size Forecast by Applications
12.10.1 Banking
12.10.2 Retail
12.10.3 Airlines
12.10.4 Media
12.10.5 Education
12.10.6 Transport
12.10.7 Hotels and Restaurants
12.10.8 Government
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mobile Phone Application Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mobile Phone Application Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mobile Phone Application Market Size Forecast by Type
13.6.1 IOS
13.6.2 Android
13.6.3 Windows
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mobile Phone Application Market Size Forecast by Applications
13.10.1 Banking
13.10.2 Retail
13.10.3 Airlines
13.10.4 Media
13.10.5 Education
13.10.6 Transport
13.10.7 Hotels and Restaurants
13.10.8 Government
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mobile Phone Application Market: Competitive Dashboard
14.2 Global Mobile Phone Application Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Nokia
14.3.3 Amazon
14.3.4 Intellectsoft
14.3.5 Microsoft
14.3.6 Willow Tree
14.3.7 LeewayHertz
14.3.8 Y Media Labs
14.3.9 Appster
14.3.10 Gameloft
14.3.11 Konstant Infosolutions
14.3.12 Zco
14.3.13 Eight Bits Stuios
14.3.14 Fueled
14.3.15 ScienceSoft
