Market Overview:
The global mouth fresheners market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for flavoured candies, mouth sprays, breath strips and gums across the globe. In addition, rising awareness about oral hygiene and increasing disposable income are also fuelling the growth of this market. Regionally, North America dominates the global mouth fresheners market followed by Europe and Asia Pacific. Latin America is expected to witness high growth during the forecast period owing to rising disposable income and growing awareness about oral hygiene in this region.
Product Definition:
A mouth freshener is a substance used to improve the smell or taste of the mouth. They are often used to counteract bad breath, and can also be used to provide a refreshing taste or sensation. Mouth fresheners come in many different forms, including chewing gum, mints, and toothpastes.
Flavoured Candies:
Flavoured candies are also known as hard candies or gummies. They are chewy and sweet confectionery products, generally made of sugar and flavoring agents with a coating agent. The most common types of flavoured candy include mint, chocolate, vanilla, strawberry and orange among others.
Mouth Sprays:
Mouth sprays are also known as breath fresheners or oral care products. They are usually in the form of gels, liquids, and candies that are intended to be applied to the mouth for Freshening Up. These products typically contain fragrances such as mint, eucalyptus, and fruit flavors among others.
Application Insights:
The other application segment includes personal use and commercial usage. Personal use is the largest application segment accounting for more than 70% of the global market share in 2017. Consumers prefer purchasing products from supermarkets and convenience stores as these are easily available throughout the day. These stores also have a wider shelf space where manufacturers can place their products, which leads to higher product visibility resulting in increased sales.
Convenience stores are another major consumer group where various types of gels, sprays.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing awareness regarding oral hygiene, high purchasing power of consumers and availability of a wide variety of products in this region.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to an increase in spending capacity and adoption of western culture and lifestyle among middle class population groups, which will drive demand for various types of mouth fresheners across countries such as China, Japan, South Korea, India.
China was one among the largest markets for global mouth fresheners with a share exceeding 5% in 2017 owing to growing consumer preference towards convenient oral care products along with rising disposable income especially after economic reforms initiated by Chinese government ledto strong economic growth from 2016-2017Q2 till now (till August 2018).
Growth Factors:
- Increasing awareness about oral hygiene and the benefits of using mouth fresheners
- Rising demand for natural and herbal products as compared to chemical-based mouth fresheners
- Growing popularity of ayurveda and other traditional forms of medicine that promote the use of natural ingredients as mouth fresheners
- Proliferation of convenience stores, supermarkets, and other retail outlets that sell a wide range of affordable mouth fresheners
- Increasing number of young adults who are more conscious about their oral health and are looking for ways to keep their mouths fresh
Scope Of The Report
Report Attributes
Report Details
Report Title
Mouth Fresheners Market Research Report
By Type
Flavoured Candies, Mouth Sprays, Breath Strips, Gums
By Application
Supermarket, Convenience Store, Electronic Commerce, Other
By Companies
The Hershey Company, Johnson & Johnson, Koninklijke Philips, Mars, Mondelez International, Perfetti Van Melle, The Hershey Company
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
183
Number of Tables & Figures
129
Customization Available
Yes, the report can be customized as per your need.
Global Mouth Fresheners Market Report Segments:
The global Mouth Fresheners market is segmented on the basis of:
Types
Flavoured Candies, Mouth Sprays, Breath Strips, Gums
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Store, Electronic Commerce, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- The Hershey Company
- Johnson & Johnson
- Koninklijke Philips
- Mars
- Mondelez International
- Perfetti Van Melle
- The Hershey Company
Highlights of The Mouth Fresheners Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Flavoured Candies
- Mouth Sprays
- Breath Strips
- Gums
- By Application:
- Supermarket
- Convenience Store
- Electronic Commerce
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mouth Fresheners Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mouth fresheners are products that are designed to freshen and cleanse the mouth. They can be in the form of gels, sprays, or liquids.
Some of the major companies in the mouth fresheners market are The Hershey Company, Johnson & Johnson, Koninklijke Philips, Mars, Mondelez International, Perfetti Van Melle, The Hershey Company.
The mouth fresheners market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Mouth Fresheners Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Mouth Fresheners Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Mouth Fresheners Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Mouth Fresheners Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Mouth Fresheners Market Size & Forecast, 2018-2028
4.5.1 Mouth Fresheners Market Size and Y-o-Y Growth
4.5.2 Mouth Fresheners Market Absolute $ Opportunity
Chapter 5 Global Mouth Fresheners Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Mouth Fresheners Market Size Forecast by Type
5.2.1 Flavoured Candies
5.2.2 Mouth Sprays
5.2.3 Breath Strips
5.2.4 Gums
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Mouth Fresheners Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Mouth Fresheners Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Convenience Store
6.2.3 Electronic Commerce
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Mouth Fresheners Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Mouth Fresheners Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Mouth Fresheners Analysis and Forecast
9.1 Introduction
9.2 North America Mouth Fresheners Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Mouth Fresheners Market Size Forecast by Type
9.6.1 Flavoured Candies
9.6.2 Mouth Sprays
9.6.3 Breath Strips
9.6.4 Gums
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Mouth Fresheners Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Convenience Store
9.10.3 Electronic Commerce
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Mouth Fresheners Analysis and Forecast
10.1 Introduction
10.2 Europe Mouth Fresheners Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Mouth Fresheners Market Size Forecast by Type
10.6.1 Flavoured Candies
10.6.2 Mouth Sprays
10.6.3 Breath Strips
10.6.4 Gums
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Mouth Fresheners Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Convenience Store
10.10.3 Electronic Commerce
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Mouth Fresheners Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Mouth Fresheners Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Mouth Fresheners Market Size Forecast by Type
11.6.1 Flavoured Candies
11.6.2 Mouth Sprays
11.6.3 Breath Strips
11.6.4 Gums
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Mouth Fresheners Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Convenience Store
11.10.3 Electronic Commerce
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Mouth Fresheners Analysis and Forecast
12.1 Introduction
12.2 Latin America Mouth Fresheners Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Mouth Fresheners Market Size Forecast by Type
12.6.1 Flavoured Candies
12.6.2 Mouth Sprays
12.6.3 Breath Strips
12.6.4 Gums
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Mouth Fresheners Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Convenience Store
12.10.3 Electronic Commerce
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Mouth Fresheners Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Mouth Fresheners Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Mouth Fresheners Market Size Forecast by Type
13.6.1 Flavoured Candies
13.6.2 Mouth Sprays
13.6.3 Breath Strips
13.6.4 Gums
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Mouth Fresheners Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Convenience Store
13.10.3 Electronic Commerce
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Mouth Fresheners Market: Competitive Dashboard
14.2 Global Mouth Fresheners Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 The Hershey Company
14.3.2 Johnson & Johnson
14.3.3 Koninklijke Philips
14.3.4 Mars
14.3.5 Mondelez International
14.3.6 Perfetti Van Melle
14.3.7 The Hershey Company
