Global Omnichannel Platforms Software Market by Type (Web-based, Cloud-based), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global omnichannel platforms software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for omnichannel platforms software from large enterprises and SMEs across the globe. Omnichannel platforms software helps businesses in managing their customer interactions through various channels such as web, social media, phone, email, chatbots, and others. This helps businesses in providing a consistent customer experience across all channels. Additionally, the growing adoption of cloud-based omnichannel platforms software is also contributing to the growth of this market.



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Product Definition:

Omnichannel platforms are software that enable retailers to manage and deliver a consistent customer experience across all channels, including online, in-store, and mobile. By providing a unified platform for managing customer interactions and data, omnichannel platforms help retailers improve customer retention and drive sales. Additionally, the use of omnichannel platforms can help reduce the cost of implementing multiple disparate systems.

Web-based:

The web-based software is used to provide omnichannel customer experiences across all touchpoints, including mobile, social media and e-commerce. The growth of the software can be attributed to factors such as ease of use and cost effectiveness. Omnichannel platforms are designed for organizations that want to enhance the way they interact with customers in real time.

Cloud-based:

Cloud-based software is a type of software service that provides solutions to marketing and sales departments for managing customer data. It helps companies manage their inventory, automate processes, and share information across multiple channels. The cloud-based platform can be easily integrated with an omnichannel sales channel as it offers real-time access to the information stored on the server.

Application Insights:

The large enterprises segment dominated the global omnichannel platforms software market in 2017. The segment is expected to witness significant growth over the forecast period owing to an increase in demand for advanced retail solutions from SMEs and e-commerce companies. Furthermore, increasing penetration of social media marketing, which helps retailers connect with their customers on a personal level through online and offline interactions, is further driving the adoption of omnichannel platforms among small businesses as well as large enterprises.

Omnichannel platform providers offer solutions according to customer requirements and business needs. This approach helps retailers improve customer engagement through effective communication channels such as email, phone calls, physical stores etc., across all channels or stores involved in the sales process - online, mobile-based or brick & mortar based retailer store locations.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing e-commerce sales and rapid growth of multi-channel retailing in this region. Furthermore, presence of a large number of key players such as Oracle Corporation; Salesforce.com, Inc.

Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising disposable income levels coupled with growing consumer awareness regarding shopping online instead of using traditional offline channels such as malls or stores. Moreover, increasing penetration of smartphones along with high internet usage rates will further boost regional demand for omnichannel platforms software solutions during the forecast period  The Middle East & Africa (MEA) market has potential growth opportunities due to rise in adoption trends towards advanced technologies among retailers and brands across all categories including fashion & apparel, automotive etc.

Growth Factors:

Increasing demand for omnichannel platforms from small and medium-sized businesses (SMBs) due to the benefits of increased customer engagement and sales.
The growing popularity of cloud-based omnichannel platforms, which allows businesses to quickly deploy and scale their operations at a lower cost.
The increasing demand for omni-channel personalization, which provides customers with a more customized shopping experience that meets their individual needs.
The rising trend of social commerce, which encourages customers to buy products through social media channels such as Facebook, Twitter, and Instagram.


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Scope Of The Report
Report Attributes
Report Details
Report Title
Omnichannel Platforms Software Market Research Report
By Type
Web-based, Cloud-based
By Application
Large Enterprises, SMEs
By Companies
BigCommerce, Granbury Solutions, VL OMNI, GoECart, Personal Touch Systems, Cin7, Start Invoicing, Accumula, Capillary Technologies, Apriva, Contus, Core dna, CommerceHub, eSwap, Etiya, CitiXsys, iVend Retail, LOGIC ERP, Manhattan Associates, Magestore, nChannel Incorporated, novomind AG, Numerator, Octopus POS, Zebra Technologies, Shopify, POLO Suite, Radial, Salesfloor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
211
Number of Tables & Figures
148
Customization Available
Yes, the report can be customized as per your need.

Global Omnichannel Platforms Software Market Report Segments:
The global Omnichannel Platforms Software market is segmented on the basis of:
Types
Web-based, Cloud-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
BigCommerce
Granbury Solutions
VL OMNI
GoECart
Personal Touch Systems
Cin7
Start Invoicing
Accumula
Capillary Technologies
Apriva
Contus
Core dna
CommerceHub
eSwap
Etiya
CitiXsys
iVend Retail
LOGIC ERP
Manhattan Associates
Magestore
nChannel Incorporated
novomind AG
Numerator
Octopus POS
Zebra Technologies
Shopify
POLO Suite
Radial
Salesfloor



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Highlights of The Omnichannel Platforms Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Web-based
Cloud-based
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Omnichannel Platforms Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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