Global Online Advertising Platform Market by Type (Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other), By Application (Personal, Enterprise, Government, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global online advertising platform market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing use of digital media and the growing demand for online advertising platforms by small and medium-sized businesses (SMBs). The global online advertising platform market can be segmented on the basis of type, application, and region. On the basis of type, the market can be divided into display advertising, interstitial advertising, mobile advertising, social media advertising, and other types of online advertisements. Display Advertising is further sub-segmented into banner ads, pop-ups/pop-unders ads,, rich media ads etc.Interstitial Advertising is further sub-segmented into web page takeover ads,, video takeover ads etc. Mobile Advertising is further sub-segmented into SMS/MMS text marketing,, app install campaigns etc., while Social Media Advertising is further sub-segmented into Facebook Ads,, LinkedIn Ads etc. Other types include email marketing,. In terms of application,. personal usage accounted for majority share in 2017 and it is projected to maintain its dominance during forecast period as well. However,. enterprise usage will witness highest CAGR over next decade owing to rising adoption among large businesses for branding & awareness initiatives.



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Product Definition:

An online advertising platform is a service that allows businesses to run ads on various websites. The importance of online advertising platforms is that they allow businesses to target their ads to specific audiences, which can result in more conversions.

Display Advertising:

Display advertising is an outdoor form of digital marketing that involves displaying relevant advertisements and promotional messages on a website or other platform. The main aim of display advertising is to promote the product/ service, increase awareness about the company's offerings, build brand loyalty and generate sales. Display ads are also known as out-of-home (OOH) advertising or in-banner (banners) advertising.

Interstitial Advertising:

Interstitial advertising is a form of digital advertising that appears between the pages of a user’s search results. It can be defined as an interruption or insertion between the content items on a web page and is generally shown in the form of an ad banner. Interstitial ads are designed to appear either side of regular content on web pages and are intended to promote particular products or services while excluding all other promotional material, thereby making it less likely for users to engage with the advertisement by accident.

Application Insights:

The personal application segment held the largest share of over 70.0% in 2017. The growth can be attributed to the increasing usage of online advertising platforms by individuals for various purposes, such as shopping, social networking and accessing news feeds. Moreover, growing preference for mobile devices has led to an increase in the number of users accessing these platforms from mobile devices which is also contributing towards segment growth.

Enterprise application is expected to witness significant growth over the forecast period owing to its wide-scale adoption across multiple applications and industries including e-commerce, financial services and banking, travel & tourism etc. Furthermore, companies are investing significantly in digital marketing activities which include advertising on search engines (Google Ads), social media channels (Facebook Ads) and websites etcetera with a view to attracting more customers or consumers for their products or services thereby driving demand for online advertising platform among enterprises globally.

Regional Analysis:

North America dominated the global online advertising platform market in 2017. North America has a large number of internet users, high disposable income, and well-established brands and businesses. The region is expected to continue its dominance over the forecast period as well owing to increasing adoption of smartphones, social media usage, and high ad spending by companies in this region.

Asia Pacific is anticipated to be the fastest-growing regional market from 2018 to 2030 due to increasing smartphone penetration rates coupled with growing demand for mobile advertisements across various industries in countries such as China and India. Furthermore, increased use of social media platforms by individuals will boost regional growth further on account of rising awareness regarding digital marketing among consumers.

Growth Factors:

Increasing demand for online advertising from small and medium businesses (SMBs)
Rising number of internet users worldwide
Proliferation of mobile devices and apps
Shift in consumer behavior towards digital media consumption
Emergence of new technologies and platforms


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Scope Of The Report
Report Attributes
Report Details
Report Title
Online Advertising Platform Market Research Report
By Type
Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other
By Application
Personal, Enterprise, Government, Other
By Companies
Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, Tencent
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
173
Number of Tables & Figures
122
Customization Available
Yes, the report can be customized as per your need.

Global Online Advertising Platform Market Report Segments:
The global Online Advertising Platform market is segmented on the basis of:
Types
Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Enterprise, Government, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Facebook
Google
WordStream
Sizmek
Marin Software
DataXu
BaiDu
WeiBo
Twitter
Tencent



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Highlights of The Online Advertising Platform Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Display Advertising
Interstitial Advertising
Mobile Advertising
Social Media Advertising
Other
By Application:
Personal
Enterprise
Government
Other
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Advertising Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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