Global Online Brand Protection Software Market by Type (Cloud-based, On-premises), By Application (Small and Medium Enterprises (SMEs), Large Enterprises) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global online brand protection software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing need for brand protection among businesses, especially small and medium enterprises (SMEs) and large enterprises. Additionally, the growing adoption of cloud-based online brand protection software is also contributing to the growth of this market. However, lack of awareness about online brand protection solutions among businesses is restraining the growth of this market. On-premises based online brand protection software held a major share in 2017 and is expected to continue its dominance during the forecast period from 2018 to 2030. This can be attributed to its advantages such as better security and control over data compared with cloud-based solutions.



Get Free Sample Report

Product Definition:

Online brand protection software helps businesses protect their online brand from being used or registered by other businesses. The software can help monitor the internet for any use of a company's trademarked name, logo, or product and send alerts when it is found. This can help prevent others from using the company's branding to confuse consumers or make unauthorized sales. Online brand protection software is important for businesses as it can help protect their trademarks and reputation online.

Cloud-based:

Cloud-based software is a type of Software as a Service (SaaS) that provides an interface to manage data and applications across multiple devices from a single location. The SaaS model offers benefits such as easy deployment, low cost of ownership, and remote access to data. It also helps in eliminating the need for managing separate servers or networking equipment for different functions which saves costs and increases efficiency.

On-premises:

On-premises is a term used for software or hardware installation at the client site. In other words, it's a computer program or set of instructions that are installed and run from the user's own computer system. The on-premises solution can be easily customized to meet specific requirements according to the size of business and type of protection desired by using various customization options available in On-Premises Protection (OPP) solutions.

Application Insights:

The SMEs segment held the largest market share in 2017. The growth of this segment can be attributed to factors such as increasing online shopping trends among the small businesses and rapid penetration of internet connectivity in developing countries like India, China, Bangladesh and Pakistan. Furthermore, a large number of online retailers are shifting towards e-commerce platforms due to various benefits offered by it such as ease of operations along with advanced security features for protecting brands and products from frauds and counterfeits.

The Large Enterprise (LE) application segment is expected to expand at the highest CAGR over the forecast period owing to growing concerns regarding brand protection across companies operating globally. In addition, there has been an increase in demand for robust solutions that can protect multiple brands within a company from being tarnished or damaged by fraudulent activities or improper usage leading to an increase in investments by companies for implementing OBNP software solutions within their organizations.

Regional Analysis:

North America accounted for the largest revenue share in 2017. The region is expected to maintain its lead over the forecast period owing to early adoption of technology and presence of a large number of players operating in this region. In addition, high awareness levels among SMEs regarding online brand protection are driving demand from countries such as Canada and Mexico.

Asia Pacific is estimated to be the fastest-growing regional market over the forecast period owing to increasing internet penetration rates, growing consumer disposable income levels, and an increase in spending on luxury goods & services across emerging economies such as China and India. Furthermore, government initiatives encouraging domestic brands are expected drive demand from countries such as China and Japan over the next few years.

Growth Factors:

Increasing number of online businesses: The number of online businesses is increasing day by day. This is because of the easy availability and convenience of doing business online. As a result, the demand for online brand protection software is also increasing.
Proliferation of social media: Social media has become an important platform for marketing and promoting brands. With the increase in social media users, there is a corresponding increase in the need for online brand protection software to protect brands from misuse on social media platforms.
Growing awareness about brand protection: There has been a growing awareness among businesses about the importance of protecting their brands from misuse and infringement by third parties. This has led to an increased demand for online brand protection software solutions..


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
Online Brand Protection Software Market Research Report
By Type
Cloud-based, On-premises
By Application
Small and Medium Enterprises (SMEs), Large Enterprises
By Companies
MarkMonitor, Resolver, BrandShield, PhishLabs, BrandVerity, AppDetex, Hubstream, Numerator, Pointer Brand Protection, Red Points Solutions, Ruvixx, Custodian Solutions, Enablon, Incopro, Scout, OPTEL (Verify Brand), IntelliCred, CSC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
131
Number of Tables & Figures
92
Customization Available
Yes, the report can be customized as per your need.

Global Online Brand Protection Software Market Report Segments:
The global Online Brand Protection Software market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium Enterprises (SMEs), Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
MarkMonitor
Resolver
BrandShield
PhishLabs
BrandVerity
AppDetex
Hubstream
Numerator
Pointer Brand Protection
Red Points Solutions
Ruvixx
Custodian Solutions
Enablon
Incopro
Scout
OPTEL (Verify Brand)
IntelliCred
CSC



Get Free Sample Report

Highlights of The Online Brand Protection Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud-based
On-premises
By Application:
Small and Medium Enterprises (SMEs)
Large Enterprises
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Brand Protection Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?