Market Overview:
The global oolong tea market is expected to register a CAGR of 6.5% during the forecast period, 2018-2030. The market growth can be attributed to the increasing demand for oolong tea from various applications such as beverages and nutraceuticals. Oolong tea is also gaining popularity in North America and Europe due to its health benefits. Asia Pacific is expected to dominate the global oolong tea market during the forecast period, owing to the presence of major players in this region and rising demand for premium quality products. Based on type, Guangdong accounted for a majority share of the global oolong tea market in 2017. This can be attributed to high production volumes of this type of oolong tea in China. Fujian accounted for a significant share of the global oolong tea market in 2017, owing to its high quality standards and strong distribution network across Asia Pacific countries such as Japan, South Korea, and Taiwan.
Product Definition:
Oolong Tea is a type of tea that is made from the Camellia sinensis plant. It is semi-oxidized, meaning that it falls between green and black tea in terms of oxidation levels. Oolong Tea has a number of health benefits, including cancer prevention, weight loss, and improved bone health. It also has a delicious flavor and can be enjoyed either hot or cold.
Guangdong:
The Guangdong region, also known as the Canton province, is a major producer of oolong tea. The abundant availability of land and favorable climatic conditions have made it one of the largest producers in the world. It has been registered as a global high-quality oolong tea production base by Qiaoyou Wenhua (Intelligent Use of Resources) and China Tea Research Institute.
Fujian:
Fujian is a province of China. The tea produced in Fujian is called Oolong Tea. It has been recorded that the first oolong tea was cultivated in this province more than 2000 years ago. Fujian's soil, water and air are suitable for producing high-quality oolong tea, which makes it an ideal place for producing world-class oolong teas.
Application Insights:
The beverage segment held the largest share of over 70.0% in 2017. Over the past few years, consumers have been shifting their preference from coffee to tea as beverages owing to health benefits associated with oolong tea. In addition, increasing consumption of flavored and sweetened beverages is expected to drive demand for oolong tea-based drinks over the forecast period.
Nutraceuticals application is anticipated register a CAGR of XX% in terms of revenue during the forecast period due to rising consumer awareness regarding health benefits associated with oolong Tea and its extracts including antioxidants, polyphenols, catechins among others which are extracted using methods such as cold or hot water extraction process (WTP).
Regional Analysis:
Asia Pacific was the largest regional market in 2017 and is expected to maintain its position during the forecast years. The region accounts for approximately 70% of global oolong tea production owing to easy access to raw material and skilled labor. Furthermore, increasing health awareness among consumers is anticipated to fuel product demand over the forecast period.
North America accounted for a share of more than 10% in 2017 owing to growing consumer interest towards natural ingredients used in manufacturing beverages and food products. Moreover, rising concerns regarding weight management are expected drive demand for nutritional beverages with low calorie content, which will have a positive impact on industry growth over the next eight years.
Europe accounted for more than 20% share of total revenue due to high product consumption as an alternative beverage ingredient across countries such as France, Germany, Italy U K R Usa.
Growth Factors:
- Increasing demand for healthy beverages: The global Oolong Tea market is expected to grow at a CAGR of 6.5% during the forecast period owing to the increasing demand for healthy beverages across the globe. This is mainly because Oolong Tea contains antioxidants and polyphenols that offer various health benefits such as weight loss, improved mental alertness, and reduced risk of cancer and heart diseases.
- Rising disposable income: The growth of the global Oolong Tea market is also driven by rising disposable incomes in developing countries such as China, India, and Brazil. This has led to an increase in consumer spending on premium tea products, which in turn is fueling the growth of the global Oolong Tea market.
- Growing popularity of tea culture: The popularity of tea culture is another key factor driving the growth of the global Oolong Tea market. In recent years, there has been a growing trend among consumers towards drinking healthier beverages such as tea instead f coffee or soft drinks, which is contributing tothegrowthoftheglobalOolonghTeaemarket .
Scope Of The Report
Report Attributes
Report Details
Report Title
Oolong Tea Market Research Report
By Type
Guangdong, Fujian, Taiwan
By Application
Beverage, Nutraceuticals
By Companies
ESP Tea Emporium, The Republic Of Tea, Harney & Sons, Associated British Foods, The Mighty Leaf Tea Company, Tata Global Beverages, Unilever, ESP Tea Emporium
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
162
Number of Tables & Figures
114
Customization Available
Yes, the report can be customized as per your need.
Global Oolong Tea Market Report Segments:
The global Oolong Tea market is segmented on the basis of:
Types
Guangdong, Fujian, Taiwan
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Beverage, Nutraceuticals
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- ESP Tea Emporium
- The Republic Of Tea
- Harney & Sons
- Associated British Foods
- The Mighty Leaf Tea Company
- Tata Global Beverages
- Unilever
- ESP Tea Emporium
Highlights of The Oolong Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Guangdong
- Fujian
- Taiwan
- By Application:
- Beverage
- Nutraceuticals
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Oolong Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Oolong tea is a type of tea that is made from leaves that have been rolled and then dried. Oolong teas are typically darker in color than other types of teas, and they often have a stronger flavor than other varieties.
Some of the major players in the oolong tea market are ESP Tea Emporium, The Republic Of Tea, Harney & Sons, Associated British Foods, The Mighty Leaf Tea Company, Tata Global Beverages, Unilever, ESP Tea Emporium.
The oolong tea market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Oolong Tea Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Oolong Tea Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Oolong Tea Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Oolong Tea Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Oolong Tea Market Size & Forecast, 2018-2028
4.5.1 Oolong Tea Market Size and Y-o-Y Growth
4.5.2 Oolong Tea Market Absolute $ Opportunity
Chapter 5 Global Oolong Tea Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Oolong Tea Market Size Forecast by Type
5.2.1 Guangdong
5.2.2 Fujian
5.2.3 Taiwan
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Oolong Tea Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Oolong Tea Market Size Forecast by Applications
6.2.1 Beverage
6.2.2 Nutraceuticals
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Oolong Tea Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Oolong Tea Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Oolong Tea Analysis and Forecast
9.1 Introduction
9.2 North America Oolong Tea Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Oolong Tea Market Size Forecast by Type
9.6.1 Guangdong
9.6.2 Fujian
9.6.3 Taiwan
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Oolong Tea Market Size Forecast by Applications
9.10.1 Beverage
9.10.2 Nutraceuticals
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Oolong Tea Analysis and Forecast
10.1 Introduction
10.2 Europe Oolong Tea Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Oolong Tea Market Size Forecast by Type
10.6.1 Guangdong
10.6.2 Fujian
10.6.3 Taiwan
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Oolong Tea Market Size Forecast by Applications
10.10.1 Beverage
10.10.2 Nutraceuticals
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Oolong Tea Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Oolong Tea Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Oolong Tea Market Size Forecast by Type
11.6.1 Guangdong
11.6.2 Fujian
11.6.3 Taiwan
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Oolong Tea Market Size Forecast by Applications
11.10.1 Beverage
11.10.2 Nutraceuticals
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Oolong Tea Analysis and Forecast
12.1 Introduction
12.2 Latin America Oolong Tea Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Oolong Tea Market Size Forecast by Type
12.6.1 Guangdong
12.6.2 Fujian
12.6.3 Taiwan
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Oolong Tea Market Size Forecast by Applications
12.10.1 Beverage
12.10.2 Nutraceuticals
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Oolong Tea Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Oolong Tea Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Oolong Tea Market Size Forecast by Type
13.6.1 Guangdong
13.6.2 Fujian
13.6.3 Taiwan
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Oolong Tea Market Size Forecast by Applications
13.10.1 Beverage
13.10.2 Nutraceuticals
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Oolong Tea Market: Competitive Dashboard
14.2 Global Oolong Tea Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 ESP Tea Emporium
14.3.2 The Republic Of Tea
14.3.3 Harney & Sons
14.3.4 Associated British Foods
14.3.5 The Mighty Leaf Tea Company
14.3.6 Tata Global Beverages
14.3.7 Unilever
14.3.8 ESP Tea Emporium
