Market Overview:
The global organic goji berry market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the benefits of organic goji berries, increasing demand for healthy and nutritious food products, and growing inclination of consumers towards natural ingredients. The global organic goji berry market is segmented on the basis of type into powder and liquid. The powder segment is expected to account for a larger share in terms of revenue in the global organic goji berry market during the forecast period from 2018 to 2030. This can be attributed to its easy availability and convenience while using it in various food preparations. On the other hand, liquid form is preferred by some consumers owing to its high nutrient content as well as ease of consumption directly from a bottle or glass without any need for preparation. On the basis of application, supermarket accounted for a larger share in terms revenue generated by sales through different retail channels across all regions studied during 2017; however, convenience store registered highest CAGR over forecast period due increased demand among working population who are looking for healthy snacking options outside home . Online store will witness highest growth rate due increase penetration rate & shift towards online shopping globally . Regionally , Asia Pacific was estimated dominate with maximum value share followed by North America & Europe respectively while MEA region projected register fastest CAGR over next decade .
Product Definition:
Organic goji berry is a dried fruit that is deep red in color with an intense sweet-tart flavor. It is used as a health supplement and can be found in powder or pill form.
Powder:
Powder is a dry, free-flowing solid material made from organic materials such as fruits, vegetables and grains. It can be used to replace liquid or gels in various applications. Powder products are usually derived from natural sources and are considered healthier than other substitutes since they contain no artificial flavors or colors.
The powder form of the product is easy to handle during transportation.
Liquid:
Liquid is a concentrated fruit juice made from fresh or frozen fruits. It is used as an ingredient in many food products such as smoothies, juices, ice creams and other dairy and non-dairy drinks. The liquid extracted from the fruit contains the maximum amount of nutrients that are beneficial for human health.
Application Insights:
The demand for the product in supermarkets was valued at USD 39.5 million in 2017 and is expected to witness a CAGR of XX% from 2018 to 2030 owing to rising health consciousness among consumers, leading them towards organic products. Goji berry powder is used as an ingredient in functional food & beverage products such as juices, smoothies and snacks which are consumed directly after workout or as a meal replacement option.
The growing popularity of organic foods among working professionals on account of benefits such as improved digestion due to increased consumption of fiber is expected to drive the market over the forecast period. Furthermore, increasing awareness regarding nutritional benefits coupled with rising disposable income levels will propel industry growth over the coming years.
Regional Analysis:
North America was the largest regional market in 2017 owing to growing consumer awareness about nutritional diet and increasing health consciousness. The region is projected to maintain its dominance over the forecast period due to high product demand as a functional food and beverage ingredient. Europe accounted for more than 20% of global organic goji berry market share in 2017 on account of rising product consumption as a dietary supplement. Asia Pacific is expected to be one of the fastest-growing markets at an estimated CAGR exceeding 6% from 2018 to 2030 owing with changing lifestyle, rising disposable income, expanding middle class population along with increasing adoption by western countries such as U.S., Canada, Germany etc.).
Growth Factors:
- Increasing demand for organic food products: The global market for organic food is projected to grow at a CAGR of more than 14% from 2016 to 2021. This growth can be attributed to the increasing awareness about the benefits of organic foods among consumers across the world.
- Rising disposable income: A rise in disposable income enables consumers to spend more on premium and healthier food options, such as organic goji berries.
- Growing demand for functional foods: There is a growing demand for functional foods, which offer various health benefits beyond basic nutrition. Organic goji berries are considered a healthy and nutritious option, thus driving their demand worldwide.
- Proliferation of retail formats: The proliferation of retail formats such as supermarkets, hypermarkets, convenience stores, and online stores has led to an increase in the availability of organic goji berries across the globe, thereby boosting their sales prospects significantly.
Scope Of The Report
Report Attributes
Report Details
Report Title
Organic Goji Berry Market Research Report
By Type
Powder, Liquid
By Application
Supermarket, Convenience Store, Online Store
By Companies
Shaanxi Zhengsheng Kangyuan Bio-Medical, Gojix, Tibetan Goji Berry, Gojoy Berries, Navitas Organics, Organicway, Viva, Alovitox, Essential Living, Vantasty, Unicorn Superfoods, Ningxia Pure Goji Biology Technology
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
139
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Organic Goji Berry Market Report Segments:
The global Organic Goji Berry market is segmented on the basis of:
Types
Powder, Liquid
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Store, Online Store
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Shaanxi Zhengsheng Kangyuan Bio-Medical
- Gojix
- Tibetan Goji Berry
- Gojoy Berries
- Navitas Organics
- Organicway
- Viva
- Alovitox
- Essential Living
- Vantasty
- Unicorn Superfoods
- Ningxia Pure Goji Biology Technology
Highlights of The Organic Goji Berry Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Powder
- Liquid
- By Application:
- Supermarket
- Convenience Store
- Online Store
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Organic Goji Berry Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Organic Goji Berry is a fruit that is grown without the use of pesticides or other harmful chemicals.
Some of the key players operating in the organic goji berry market are Shaanxi Zhengsheng Kangyuan Bio-Medical, Gojix, Tibetan Goji Berry, Gojoy Berries, Navitas Organics, Organicway, Viva, Alovitox, Essential Living, Vantasty, Unicorn Superfoods, Ningxia Pure Goji Biology Technology.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Organic Goji Berry Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Organic Goji Berry Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Organic Goji Berry Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Organic Goji Berry Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Organic Goji Berry Market Size & Forecast, 2020-2028
4.5.1 Organic Goji Berry Market Size and Y-o-Y Growth
4.5.2 Organic Goji Berry Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Powder
5.2.2 Liquid
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Convenience Store
6.2.3 Online Store
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Organic Goji Berry Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Organic Goji Berry Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Powder
9.6.2 Liquid
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Convenience Store
9.10.3 Online Store
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Powder
10.6.2 Liquid
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Convenience Store
10.10.3 Online Store
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Powder
11.6.2 Liquid
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Convenience Store
11.10.3 Online Store
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Powder
12.6.2 Liquid
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Convenience Store
12.10.3 Online Store
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Powder
13.6.2 Liquid
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Convenience Store
13.10.3 Online Store
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Organic Goji Berry Market: Competitive Dashboard
14.2 Global Organic Goji Berry Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Shaanxi Zhengsheng Kangyuan Bio-Medical
14.3.2 Gojix
14.3.3 Tibetan Goji Berry
14.3.4 Gojoy Berries
14.3.5 Navitas Organics
14.3.6 Organicway
14.3.7 Viva
14.3.8 Alovitox
14.3.9 Essential Living
14.3.10 Vantasty
14.3.11 Unicorn Superfoods
14.3.12 Ningxia Pure Goji Biology Technology
