Market Overview:
The global outdoor advertising market is expected to reach USD XX million by 2030, at a CAGR of XX% during the forecast period 2018-2030. The growth in this market can be attributed to the increasing demand for outdoor advertising from various industries such as financial, real estate, furniture and other applications. The global outdoor advertising market is segmented on the basis of type, application and region. On the basis of type, it is segmented into billboards, transit advertising, street furniture and alternative media. Transit advertising held a major share in 2017 owing to its growing demand from transportation companies for branding their vehicles. Alternative media are projected to grow at a high rate during the forecast period due to their ability to target specific demographics through digital platforms such as smartphones and tablets. On the basis of application, it is segmented into financial services & products; real estate; furniture; automotive & transportation; food & beverage; healthcare & pharmaceuticals; entertainment & tourism and others (including education). Financial services sector dominated this market in 2017 owing to heavy investments done by banks and other financial institutions for marketing purposes across different geographies.
Product Definition:
Outdoor advertising is a form of marketing that utilizes billboards, posters, and other static or digital displays to promote a product or service. Outdoor advertising can be an effective way to reach a large audience, especially when used in combination with other forms of marketing like television commercials or online ads.
Billboards:
Out of all the advertising media, billboards are among the most effective. Billboards have been used since ancient times to promote various products and ideas. The effectiveness of billboards is based on two key factors that include target audience and content (text or image). Target Audience: This refers to the people who see the advertisement. It can be a specific group of people such as men, women, children or any age-group depending upon what is being advertised.
Transit Advertising:
Transit advertising is an outdoor advertising method that displays advertisements on public transport vehicles such as buses, trams, metros and trains. The growing trend of using social media platforms to advertise products and services directly to the consumers has led to an increase in transit advertising. Also, increasing consumer awareness towards various brands due to increased number of advertisement campaigns on these modes of transportation has further boosted the growth of this market.
Application Insights:
The other application segment includes product placement, promotional activities and brand marketing. The use of billboards for promoting the sale of products such as electronics, automobiles, food & beverages and clothing is a common practice across various regions. Promotional activities such as live shows by artistes or sports teams are also done through outdoor advertising.
The real estate segment is expected to emerge as the fastest-growing application over the forecast period owing to an increase in residential construction across various countries worldwide. A rise in demand for housing units due to rising population coupled with favorable economic conditions has led to an increase in residential construction projects around the world; this trend will continue over the next few years thus driving growth of this industry vertical.
In addition, increasing urbanization along with a growing preference for home ownership among consumers from emerging economies has increased demand for new homes.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period. This can be attributed to increasing investments in outdoor advertising by companies for promoting their brands and products, along with growing disposable income of consumers. Furthermore, presence of key players such as JCDecaux SA; Clear Channel Outdoor Holdings Inc.; Lamar Advertising Co.; and CBS Outdoor Americas LLC will also contribute toward regional growth.
Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 owing to rising disposable income coupled with expanding population base in emerging economies including China.
Growth Factors:
- Increasing urbanization: The global population is increasingly moving towards cities, which is leading to an increase in the number of people living in urban areas. This, in turn, is resulting in a rise in the demand for outdoor advertising spaces as advertisers seek to reach out to these consumers.
- Proliferation of digital technologies: Outdoor advertising is benefiting from the proliferation of digital technologies, which are making it easier and more cost-effective to create and disseminate advertisements. In addition, advancements such as big data and location-based services are helping marketers target consumers more effectively through outdoor advertising campaigns.
- Rise in disposable incomes: A growing middle class around the world is driving up disposable incomes, thereby increasing spending on discretionary items such as travel and leisure activities – including outdoor recreation pursuits that can be promoted through outdoor advertising campaigns.
- Shift towards experiential marketing: There has been a shift away from traditional marketing approaches towards experiential marketing strategies among businesses seeking to connect with consumers on a deeper level. Outdoor advertising provides an ideal platform for delivering immersive brand experiences that can help businesses stand out from their competitors’ offerings.. 5) Regulatory changes: Governments around the world are enacting new regulations governing aspects such as billboard sizes and locations that are benefiting the growth of outdoor advertising markets
Scope Of The Report
Report Attributes
Report Details
Report Title
Outdoor Advertising Market Research Report
By Type
Billboards, Transit Advertising, Street Furniture, Alternative Media
By Application
Financial, Real Estate, Furniture, Other
By Companies
Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
163
Number of Tables & Figures
115
Customization Available
Yes, the report can be customized as per your need.
Global Outdoor Advertising Market Report Segments:
The global Outdoor Advertising market is segmented on the basis of:
Types
Billboards, Transit Advertising, Street Furniture, Alternative Media
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Financial, Real Estate, Furniture, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Clear Channel Outdoor
- JCDecaux
- Lamar Advertising
- Outfront Media
- Stroer Media
Highlights of The Outdoor Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Billboards
- Transit Advertising
- Street Furniture
- Alternative Media
- By Application:
- Financial
- Real Estate
- Furniture
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Outdoor Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Outdoor advertising is a form of marketing that uses large, visible signs or billboards to promote products or services.
Some of the major companies in the outdoor advertising market are Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Outdoor Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Outdoor Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Outdoor Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Outdoor Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Outdoor Advertising Market Size & Forecast, 2018-2028
4.5.1 Outdoor Advertising Market Size and Y-o-Y Growth
4.5.2 Outdoor Advertising Market Absolute $ Opportunity
Chapter 5 Global Outdoor Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Outdoor Advertising Market Size Forecast by Type
5.2.1 Billboards
5.2.2 Transit Advertising
5.2.3 Street Furniture
5.2.4 Alternative Media
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Outdoor Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Outdoor Advertising Market Size Forecast by Applications
6.2.1 Financial
6.2.2 Real Estate
6.2.3 Furniture
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Outdoor Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Outdoor Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Outdoor Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Outdoor Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Outdoor Advertising Market Size Forecast by Type
9.6.1 Billboards
9.6.2 Transit Advertising
9.6.3 Street Furniture
9.6.4 Alternative Media
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Outdoor Advertising Market Size Forecast by Applications
9.10.1 Financial
9.10.2 Real Estate
9.10.3 Furniture
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Outdoor Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Outdoor Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Outdoor Advertising Market Size Forecast by Type
10.6.1 Billboards
10.6.2 Transit Advertising
10.6.3 Street Furniture
10.6.4 Alternative Media
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Outdoor Advertising Market Size Forecast by Applications
10.10.1 Financial
10.10.2 Real Estate
10.10.3 Furniture
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Outdoor Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Outdoor Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Outdoor Advertising Market Size Forecast by Type
11.6.1 Billboards
11.6.2 Transit Advertising
11.6.3 Street Furniture
11.6.4 Alternative Media
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Outdoor Advertising Market Size Forecast by Applications
11.10.1 Financial
11.10.2 Real Estate
11.10.3 Furniture
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Outdoor Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Outdoor Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Outdoor Advertising Market Size Forecast by Type
12.6.1 Billboards
12.6.2 Transit Advertising
12.6.3 Street Furniture
12.6.4 Alternative Media
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Outdoor Advertising Market Size Forecast by Applications
12.10.1 Financial
12.10.2 Real Estate
12.10.3 Furniture
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Outdoor Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Outdoor Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Outdoor Advertising Market Size Forecast by Type
13.6.1 Billboards
13.6.2 Transit Advertising
13.6.3 Street Furniture
13.6.4 Alternative Media
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Outdoor Advertising Market Size Forecast by Applications
13.10.1 Financial
13.10.2 Real Estate
13.10.3 Furniture
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Outdoor Advertising Market: Competitive Dashboard
14.2 Global Outdoor Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Clear Channel Outdoor
14.3.2 JCDecaux
14.3.3 Lamar Advertising
14.3.4 Outfront Media
14.3.5 Stroer Media
