Market Overview:
The global over-the-top (OTT) platform market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for video and audio content, rising penetration of smartphones and other connected devices, and growing trend of cord-cutting. In terms of type, the video-based OTT platform segment is expected to hold a major share in the market during the forecast period. This can be attributed to increasing demand for online streaming of videos across different sectors such as government, retail and eCommerce, healthcare and life sciences, BFSI, transportation and logistics, telecom and IT, manufacturing etc.
 Platform Industry Outlook.svg)
Product Definition:
An over-the-top (OTT) platform is a service that allows content providers to deliver their content directly to consumers over the internet, bypassing traditional cable, satellite, or telecommunications providers. This has become an important way for content providers to reach consumers, as it allows them to bypass the fees and restrictions of traditional distribution channels.
Vedio-Based:
Vedio-based OTT platforms are gaining popularity among users as they provide the best value for money. These platforms offer a wide range of entertainment content including music, TV shows, and movies at very low prices. The main target audience for these platforms is people who are not able to afford cable or satellite television subscription fees but still want to enjoy premium content.
Audio-Based:
Audio-based or voice-based Over the Top (OTT) platform is a live streaming video service that offers audio and video content from television channels as well as movies on demand. The OTT platform has been gaining popularity among consumers due to its convenience, flexibility, and accessibility over other traditional media delivery platforms.
The global OTT market was valued at USD 25 billion in 2016.
Application Insights:
The government, retail and eCommerce, healthcare and life sciences, BFSI, telecom and IT, transportation and logistics are some of the major application sectors covered under the global over-the-top (OTT) platform market. The others segment includes media & entertainment as well as sports applications. In 2017, OTT services in media & entertainment accounted for more than 40% of the revenue share in North America.
The growing adoption of video on demand (VOD) platforms by various service providers to provide enhanced content to their customers is expected to drive industry growth over the forecast period. Increasingly popular online streaming services such as Netflix have been driving industry growth through innovations such as original series produced exclusively for online streaming that offer a better experience to consumers than conventional television programs delivered via traditional cable or satellite TV connections.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of OTT service providers, such as Netflix Inc.; Hulu LLC; and Amazon Prime Video. These companies are focusing on expanding their reach by offering their services through various devices including smartphones, tablets, personal computers (PCs), and other media players. Moreover, these companies are also trying to gain more revenue from advertisements by introducing new ways for advertisers to engage with audiences. For instance, in September 2018 Netflix announced its plan for launching 600 hours of original content over the next six years which is expected to increase competition among other video streaming platforms such as HBO Now and Showtime Anytime that offer similar content but charge higher subscription fees than Netflix does.
Asia Pacific is anticipated to witness significant growth over the forecast period owing high internet penetration rates especially in countries like India.
Growth Factors:
- Increasing demand for over-the-top (OTT) services: The global OTT market is expected to grow at a CAGR of around 16% during the forecast period. This can be attributed to the increasing demand for over-the-top content and services from consumers across the globe.
- Proliferation of connected devices: The proliferation of connected devices, such as smartphones, tablets, and smart TVs, is fueling the growth of the OTT market. Consumers are increasingly using these devices to access OTT content and services.
- Availability of high-speed internet connectivity: High-speed internet connectivity is enabling consumers to enjoy seamless streaming of high quality video content without any buffering issues or interruptions. This is driving the growth of the OTT market worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Over-the-top (OTT) Platform Market Research Report
By Type
Vedio-Based, Audio-Based
By Application
Government, Retail and eCommerce, Healthcare and Life Sciences, BFSI, Transportation and Logistics, Telecom and IT, Manufacturing, Others
By Companies
Muvi.com, Zype, Uscreen, Dacast, Contus, Kaltura, MAZ Systems, Brightcove, Powr, Quickplay Media, Streann Media, TradeCast.TV, Vidmind, VODEVOLUTION.COM, Xstream, ZebraOTT
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
150
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.
Global Over-the-top (OTT) Platform Market Report Segments:
The global Over-the-top (OTT) Platform market is segmented on the basis of:
Types
Vedio-Based, Audio-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Government, Retail and eCommerce, Healthcare and Life Sciences, BFSI, Transportation and Logistics, Telecom and IT, Manufacturing, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Muvi.com
- Zype
- Uscreen
- Dacast
- Contus
- Kaltura
- MAZ Systems
- Brightcove
- Powr
- Quickplay Media
- Streann Media
- TradeCast.TV
- Vidmind
- VODEVOLUTION.COM
- Xstream
- ZebraOTT
 Platform Market Overview.svg)
Highlights of The Over-the-top (OTT) Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Vedio-Based
- Audio-Based
- By Application:
- Government
- Retail and eCommerce
- Healthcare and Life Sciences
- BFSI
- Transportation and Logistics
- Telecom and IT
- Manufacturing
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Over-the-top (OTT) Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Platform Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
An over-the-top (OTT) platform is a type of online service that allows users to access content and services outside the traditional web browser. OTT platforms can be accessed through a variety of devices, including desktop computers, smartphones, and tablets. OTT platforms are often used to watch streaming video content or use applications that require high bandwidth speeds.
Some of the major players in the over-the-top (ott) platform market are Muvi.com, Zype, Uscreen, Dacast, Contus, Kaltura, MAZ Systems, Brightcove, Powr, Quickplay Media, Streann Media, TradeCast.TV, Vidmind, VODEVOLUTION.COM, Xstream, ZebraOTT.
The over-the-top (ott) platform market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Over-the-top (OTT) Platform Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Over-the-top (OTT) Platform Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Over-the-top (OTT) Platform Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Over-the-top (OTT) Platform Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Over-the-top (OTT) Platform Market Size & Forecast, 2018-2028
4.5.1 Over-the-top (OTT) Platform Market Size and Y-o-Y Growth
4.5.2 Over-the-top (OTT) Platform Market Absolute $ Opportunity
Chapter 5 Global Over-the-top (OTT) Platform Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Over-the-top (OTT) Platform Market Size Forecast by Type
5.2.1 Vedio-Based
5.2.2 Audio-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Over-the-top (OTT) Platform Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Over-the-top (OTT) Platform Market Size Forecast by Applications
6.2.1 Government
6.2.2 Retail and eCommerce
6.2.3 Healthcare and Life Sciences
6.2.4 BFSI
6.2.5 Transportation and Logistics
6.2.6 Telecom and IT
6.2.7 Manufacturing
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Over-the-top (OTT) Platform Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Over-the-top (OTT) Platform Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Over-the-top (OTT) Platform Analysis and Forecast
9.1 Introduction
9.2 North America Over-the-top (OTT) Platform Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Over-the-top (OTT) Platform Market Size Forecast by Type
9.6.1 Vedio-Based
9.6.2 Audio-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Over-the-top (OTT) Platform Market Size Forecast by Applications
9.10.1 Government
9.10.2 Retail and eCommerce
9.10.3 Healthcare and Life Sciences
9.10.4 BFSI
9.10.5 Transportation and Logistics
9.10.6 Telecom and IT
9.10.7 Manufacturing
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Over-the-top (OTT) Platform Analysis and Forecast
10.1 Introduction
10.2 Europe Over-the-top (OTT) Platform Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Over-the-top (OTT) Platform Market Size Forecast by Type
10.6.1 Vedio-Based
10.6.2 Audio-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Over-the-top (OTT) Platform Market Size Forecast by Applications
10.10.1 Government
10.10.2 Retail and eCommerce
10.10.3 Healthcare and Life Sciences
10.10.4 BFSI
10.10.5 Transportation and Logistics
10.10.6 Telecom and IT
10.10.7 Manufacturing
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Over-the-top (OTT) Platform Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Over-the-top (OTT) Platform Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Over-the-top (OTT) Platform Market Size Forecast by Type
11.6.1 Vedio-Based
11.6.2 Audio-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Over-the-top (OTT) Platform Market Size Forecast by Applications
11.10.1 Government
11.10.2 Retail and eCommerce
11.10.3 Healthcare and Life Sciences
11.10.4 BFSI
11.10.5 Transportation and Logistics
11.10.6 Telecom and IT
11.10.7 Manufacturing
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Over-the-top (OTT) Platform Analysis and Forecast
12.1 Introduction
12.2 Latin America Over-the-top (OTT) Platform Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Over-the-top (OTT) Platform Market Size Forecast by Type
12.6.1 Vedio-Based
12.6.2 Audio-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Over-the-top (OTT) Platform Market Size Forecast by Applications
12.10.1 Government
12.10.2 Retail and eCommerce
12.10.3 Healthcare and Life Sciences
12.10.4 BFSI
12.10.5 Transportation and Logistics
12.10.6 Telecom and IT
12.10.7 Manufacturing
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Over-the-top (OTT) Platform Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Over-the-top (OTT) Platform Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Over-the-top (OTT) Platform Market Size Forecast by Type
13.6.1 Vedio-Based
13.6.2 Audio-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Over-the-top (OTT) Platform Market Size Forecast by Applications
13.10.1 Government
13.10.2 Retail and eCommerce
13.10.3 Healthcare and Life Sciences
13.10.4 BFSI
13.10.5 Transportation and Logistics
13.10.6 Telecom and IT
13.10.7 Manufacturing
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Over-the-top (OTT) Platform Market: Competitive Dashboard
14.2 Global Over-the-top (OTT) Platform Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Muvi.com
14.3.2 Zype
14.3.3 Uscreen
14.3.4 Dacast
14.3.5 Contus
14.3.6 Kaltura
14.3.7 MAZ Systems
14.3.8 Brightcove
14.3.9 Powr
14.3.10 Quickplay Media
14.3.11 Streann Media
14.3.12 TradeCast.TV
14.3.13 Vidmind
14.3.14 VODEVOLUTION.COM
14.3.15 Xstream
14.3.16 ZebraOTT
