Market Overview:
The global packaged mashed potato market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for convenience foods and rising disposable income of consumers. In terms of type, the original mashed potato segment is expected to dominate the market during the forecast period, owing to its high demand in food service applications. However, the instant mashed potato segment is projected to grow at a higher CAGR due to its growing demand in supermarkets/hypermarkets and departmental stores. Regionally, North America dominates the global packaged mashed potato market followed by Europe and Asia Pacific.
Product Definition:
A food product that is made from mashed potatoes that have been combined with water, butter, salt and milk or cream. Packaged mashed potato is usually sold in a tub or a pouch. It can be eaten cold or heated up.
Original Mashed Potato:
The Original Mashed Potato (OMP) is a food preparation technique where the unprocessed potato is cooked in an open pan with butter, salt, pepper and other ingredients. The end product has a better texture and flavor as compared to the packaged version. It also has high nutritional value as it includes vitamin B6, vitamin C & potassium which are essential for body functions along with protein & carbohydrates.
Instant Mashed Potato:
Instant mashed potato is a food product, which has been produced and packaged to be used in instant meals. It consists of dehydrated potatoes that have been fully cooked and blended with other ingredients. The product is available in different forms such as pouches, tubes, bags among others. Instant mashed potato can be consumed by people having lactose intolerance or allergies to gluten as it does not contain any wheat flour or barley flour.
Application Insights:
Packaged mashed potatoes are commonly used in restaurants, food service industries and supermarkets/hypermarkets. The food service application segment dominated the global market with a share of over 80% in 2017. This is attributed to the ready-to-use nature of packaged mashed potatoes that helps chefs and kitchen staff save time during busy periods. In addition, these products help reduce preparation time as ingredients such as butter, cheese and other toppings can be added later without reheating or browning the product.
The speciality stores application segment is expected to witness significant growth over the forecast period owing to an increase in demand for gourmet products among consumers especially across Europe and North America regions where specialty stores offer various international flavors including Indian, Chinese, Mexican etcetera which boosts sales for packaged mashed potato brands every year since 1990s when specialty store concept was introduced into modern retail industry globally.
Regional Analysis:
Europe was the largest regional market in 2017 owing to high demand for mashed potatoes that are ready-to-eat and convenient for consumption. The U.K., Germany, France, Italy, and Spain are the prominent markets of this region. North America is expected to be one of the fastest growing regional markets from 2018 to 2030 due to increasing awareness about healthy eating habits among consumers coupled with rising adoption of a vegan diet among others. Moreover, new product launches by companies such as Boiron Inc.; Cargill Inc.; and Horizon Organic Products LLC will drive growth over the forecast period.
Growth Factors:
- Increasing demand for convenience foods: The packaged mashed potato market is benefiting from the increasing demand for convenience foods, as consumers seek out products that are easy to prepare and can be eaten on the go.
- Rising popularity of comfort food: The packaged mashed potato market is also benefitting from the rising popularity of comfort food, as consumers seek out nostalgic dishes that remind them of home.
- Growing interest in healthy eating: While many people view mashed potatoes as an unhealthy option, there is growing interest in healthier versions of this dish, which are made with low-fat ingredients and fewer additives.
- Innovative product offerings: Manufacturers are constantly introducing new flavors and varieties of packaged mashed potatoes in order to appeal to a wider range of consumers. This has helped to boost sales growth in recent years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Packaged Mashed Potato Market Research Report
By Type
Original Mashed Potato, Instant Mashed Potato, Instant Potato Flakes, Buttery Mashed Potatoes, Others
By Application
Food Service, Supermarkets/Hypermarkets, Departmental Stores, Speciality Stores, Online Retail
By Companies
Nestlé, J.R. Simplot Company, Unilever, General Mills, B&G Foods, The Kroger Co, Nestlé
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
170
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
Global Packaged Mashed Potato Market Report Segments:
The global Packaged Mashed Potato market is segmented on the basis of:
Types
Original Mashed Potato, Instant Mashed Potato, Instant Potato Flakes, Buttery Mashed Potatoes, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Food Service, Supermarkets/Hypermarkets, Departmental Stores, Speciality Stores, Online Retail
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Nestlé
- J.R. Simplot Company
- Unilever
- General Mills
- B&G Foods
- The Kroger Co
- Nestlé
Highlights of The Packaged Mashed Potato Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Original Mashed Potato
- Instant Mashed Potato
- Instant Potato Flakes
- Buttery Mashed Potatoes
- Others
- By Application:
- Food Service
- Supermarkets/Hypermarkets
- Departmental Stores
- Speciality Stores
- Online Retail
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Packaged Mashed Potato Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Packaged mashed potato is a pre-made product that typically includes potatoes, butter, milk, and salt. It is often sold in grocery stores or as part of a meal kit.
Some of the key players operating in the packaged mashed potato market are Nestl©, J.R. Simplot Company, Unilever, General Mills, B&G Foods, The Kroger Co, Nestl©.
The packaged mashed potato market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Packaged Mashed Potato Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Packaged Mashed Potato Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Packaged Mashed Potato Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Packaged Mashed Potato Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Packaged Mashed Potato Market Size & Forecast, 2018-2028
4.5.1 Packaged Mashed Potato Market Size and Y-o-Y Growth
4.5.2 Packaged Mashed Potato Market Absolute $ Opportunity
Chapter 5 Global Packaged Mashed Potato Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Packaged Mashed Potato Market Size Forecast by Type
5.2.1 Original Mashed Potato
5.2.2 Instant Mashed Potato
5.2.3 Instant Potato Flakes
5.2.4 Buttery Mashed Potatoes
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Packaged Mashed Potato Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Packaged Mashed Potato Market Size Forecast by Applications
6.2.1 Food Service
6.2.2 Supermarkets/Hypermarkets
6.2.3 Departmental Stores
6.2.4 Speciality Stores
6.2.5 Online Retail
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Packaged Mashed Potato Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Packaged Mashed Potato Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Packaged Mashed Potato Analysis and Forecast
9.1 Introduction
9.2 North America Packaged Mashed Potato Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Packaged Mashed Potato Market Size Forecast by Type
9.6.1 Original Mashed Potato
9.6.2 Instant Mashed Potato
9.6.3 Instant Potato Flakes
9.6.4 Buttery Mashed Potatoes
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Packaged Mashed Potato Market Size Forecast by Applications
9.10.1 Food Service
9.10.2 Supermarkets/Hypermarkets
9.10.3 Departmental Stores
9.10.4 Speciality Stores
9.10.5 Online Retail
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Packaged Mashed Potato Analysis and Forecast
10.1 Introduction
10.2 Europe Packaged Mashed Potato Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Packaged Mashed Potato Market Size Forecast by Type
10.6.1 Original Mashed Potato
10.6.2 Instant Mashed Potato
10.6.3 Instant Potato Flakes
10.6.4 Buttery Mashed Potatoes
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Packaged Mashed Potato Market Size Forecast by Applications
10.10.1 Food Service
10.10.2 Supermarkets/Hypermarkets
10.10.3 Departmental Stores
10.10.4 Speciality Stores
10.10.5 Online Retail
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Packaged Mashed Potato Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Packaged Mashed Potato Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Packaged Mashed Potato Market Size Forecast by Type
11.6.1 Original Mashed Potato
11.6.2 Instant Mashed Potato
11.6.3 Instant Potato Flakes
11.6.4 Buttery Mashed Potatoes
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Packaged Mashed Potato Market Size Forecast by Applications
11.10.1 Food Service
11.10.2 Supermarkets/Hypermarkets
11.10.3 Departmental Stores
11.10.4 Speciality Stores
11.10.5 Online Retail
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Packaged Mashed Potato Analysis and Forecast
12.1 Introduction
12.2 Latin America Packaged Mashed Potato Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Packaged Mashed Potato Market Size Forecast by Type
12.6.1 Original Mashed Potato
12.6.2 Instant Mashed Potato
12.6.3 Instant Potato Flakes
12.6.4 Buttery Mashed Potatoes
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Packaged Mashed Potato Market Size Forecast by Applications
12.10.1 Food Service
12.10.2 Supermarkets/Hypermarkets
12.10.3 Departmental Stores
12.10.4 Speciality Stores
12.10.5 Online Retail
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Packaged Mashed Potato Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Packaged Mashed Potato Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Packaged Mashed Potato Market Size Forecast by Type
13.6.1 Original Mashed Potato
13.6.2 Instant Mashed Potato
13.6.3 Instant Potato Flakes
13.6.4 Buttery Mashed Potatoes
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Packaged Mashed Potato Market Size Forecast by Applications
13.10.1 Food Service
13.10.2 Supermarkets/Hypermarkets
13.10.3 Departmental Stores
13.10.4 Speciality Stores
13.10.5 Online Retail
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Packaged Mashed Potato Market: Competitive Dashboard
14.2 Global Packaged Mashed Potato Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Nestlé
14.3.2 J.R. Simplot Company
14.3.3 Unilever
14.3.4 General Mills
14.3.5 B&G Foods
14.3.6 The Kroger Co
14.3.7 Nestlé
