Market Overview:
The global packaged shredded wheat cereal market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for healthy breakfast options, increasing awareness about the health benefits of shredded wheat cereal, and growing demand for organic products. The global packaged shredded wheat cereal market is segmented on the basis of type into bite-sized and full-sized. The bite-sized segment is expected to account for a larger share of the market than the full-sized segment during the forecast period. This can be attributed to their convenience and easy portability. On the basis of application,the global packaged shredded wheat cerealmarket is divided into convenience stores, supermarkets, hypermarkets, and others (including online retailers).
Product Definition:
Packaged shredded wheat cereal is a breakfast food made from whole wheat that has been steamed and then shredded into small pieces. It is often eaten with milk and sugar, or with fruit and yogurt.
Bite-sized:
Bite-sized is a new term in the packaged shredded wheat cereal market. It was first used by Kellogg in its marketing of Pop-Corn Pops. The company later on expanded the product’s name to include other breakfast foods such as Rice Krispies and Frosties. In recent times, with growing health concerns, consumers have been shifting towards healthy food products which are rich in nutrients but low in calories and fat.
Full-sized:
Full-sized is a term used for the size of the cereal grain pieces in packaged shredded wheat cereal. The smaller sized cereals are known as mini-cereal and the larger ones are called super-size or large sized cereals. Full-sized refers to approximately three times bigger than mini and twice bigger than super sizes.
Application Insights:
The packaged shredded wheat cereal market is segmented on the basis of application into convenience stores, supermarkets, hypermarkets and others. Convenience stores held the largest share in 2017 owing to growing consumer preference for on-the-go products. The product is a convenient breakfast option as it can be consumed anywhere including while driving or during breaks at work. Moreover, rising disposable income among consumers has led them to spend more on food items they consume frequently such as breakfast cereals which in turn will boost demand over the forecast period.
Packaged shredded wheat cereal is most commonly sold in bite-sized pieces which are easy to prepare and consume compared to other forms of cereals such as flakes or granules that take longer time for consumption due to their larger size.
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to growing health concerns among consumers and rising obesity levels. In addition, increasing awareness about nutritious breakfast cereals will drive the product demand in this region. Asia Pacific is anticipated to be one of the fastest-growing regions due to changing consumer lifestyles and increasing disposable income levels in emerging economies such as China and India. Moreover, growing popularity of western food items such as packaged shredded wheat cereal will further boost industry growth in APAC. Europe also accounted for a significant share owing to high consumption levels of breakfast cereals across countries like Germany, U.K., France, Italy, etc.
The Middle East & Africa (MEA) market was valued at USD X million in 2017 on account with high consumption level by individuals from Egypt and UAE; two major markets within this region are Saudi Arabia.
Growth Factors:
- Increasing demand for healthy breakfast options: The packaged shredded wheat cereal market is expected to benefit from the increasing demand for healthy breakfast options. This is because shredded wheat cereal is a low-calorie and high-fiber food that helps in weight loss and prevents diseases such as heart disease, stroke, and diabetes.
- Rising disposable income of consumers: Another key growth driver for the packaged shredded wheat cereal market is the rising disposable income of consumers in developing countries such as India and China. This is because with an increase in disposable income, consumers are able to afford premium quality products such as packaged shredded wheat cereals.
- Growing awareness about the health benefits of shredded wheat cereals: The growing awareness about the health benefits of eating whole grain foods such as shredded wheat cereals is another key growth driver for this market. This is because whole grain foods are known to improve overall health by reducing the risk of chronic diseases such as heart disease, stroke, and diabetes.
- . 5) Technological advancements: The packaging industry has witnessed several technological advancements over past few years which have helped improve product quality while reducing production costs simultaneously
Scope Of The Report
Report Attributes
Report Details
Report Title
Packaged Shredded Wheat Cereal Market Research Report
By Type
Bite-sized, Full-sized
By Application
Convenience Stores, Supermarkets, Hypermarkets, Others
By Companies
Hain Celestial, Kellogg, Nestle, PepsiCo, Post Holdings, Silver Palate Kitchens, Hain Celestial
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
149
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.
Global Packaged Shredded Wheat Cereal Market Report Segments:
The global Packaged Shredded Wheat Cereal market is segmented on the basis of:
Types
Bite-sized, Full-sized
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Convenience Stores, Supermarkets, Hypermarkets, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hain Celestial
- Kellogg
- Nestle
- PepsiCo
- Post Holdings
- Silver Palate Kitchens
- Hain Celestial
Highlights of The Packaged Shredded Wheat Cereal Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Bite-sized
- Full-sized
- By Application:
- Convenience Stores
- Supermarkets
- Hypermarkets
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Packaged Shredded Wheat Cereal Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Packaged shredded wheat cereal is a type of breakfast cereal that is pre-packaged and sold in boxes or bags. It is made from whole grain flour, water, sugar, salt, and malt flavoring.
Some of the major players in the packaged shredded wheat cereal market are Hain Celestial, Kellogg, Nestle, PepsiCo, Post Holdings, Silver Palate Kitchens, Hain Celestial.
The packaged shredded wheat cereal market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Packaged Shredded Wheat Cereal Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Packaged Shredded Wheat Cereal Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Packaged Shredded Wheat Cereal Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Packaged Shredded Wheat Cereal Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Packaged Shredded Wheat Cereal Market Size & Forecast, 2018-2028
4.5.1 Packaged Shredded Wheat Cereal Market Size and Y-o-Y Growth
4.5.2 Packaged Shredded Wheat Cereal Market Absolute $ Opportunity
Chapter 5 Global Packaged Shredded Wheat Cereal Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Packaged Shredded Wheat Cereal Market Size Forecast by Type
5.2.1 Bite-sized
5.2.2 Full-sized
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Packaged Shredded Wheat Cereal Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Packaged Shredded Wheat Cereal Market Size Forecast by Applications
6.2.1 Convenience Stores
6.2.2 Supermarkets
6.2.3 Hypermarkets
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Packaged Shredded Wheat Cereal Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Packaged Shredded Wheat Cereal Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Packaged Shredded Wheat Cereal Analysis and Forecast
9.1 Introduction
9.2 North America Packaged Shredded Wheat Cereal Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Packaged Shredded Wheat Cereal Market Size Forecast by Type
9.6.1 Bite-sized
9.6.2 Full-sized
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Packaged Shredded Wheat Cereal Market Size Forecast by Applications
9.10.1 Convenience Stores
9.10.2 Supermarkets
9.10.3 Hypermarkets
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Packaged Shredded Wheat Cereal Analysis and Forecast
10.1 Introduction
10.2 Europe Packaged Shredded Wheat Cereal Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Packaged Shredded Wheat Cereal Market Size Forecast by Type
10.6.1 Bite-sized
10.6.2 Full-sized
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Packaged Shredded Wheat Cereal Market Size Forecast by Applications
10.10.1 Convenience Stores
10.10.2 Supermarkets
10.10.3 Hypermarkets
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Packaged Shredded Wheat Cereal Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Packaged Shredded Wheat Cereal Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Packaged Shredded Wheat Cereal Market Size Forecast by Type
11.6.1 Bite-sized
11.6.2 Full-sized
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Packaged Shredded Wheat Cereal Market Size Forecast by Applications
11.10.1 Convenience Stores
11.10.2 Supermarkets
11.10.3 Hypermarkets
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Packaged Shredded Wheat Cereal Analysis and Forecast
12.1 Introduction
12.2 Latin America Packaged Shredded Wheat Cereal Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Packaged Shredded Wheat Cereal Market Size Forecast by Type
12.6.1 Bite-sized
12.6.2 Full-sized
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Packaged Shredded Wheat Cereal Market Size Forecast by Applications
12.10.1 Convenience Stores
12.10.2 Supermarkets
12.10.3 Hypermarkets
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Packaged Shredded Wheat Cereal Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Packaged Shredded Wheat Cereal Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Packaged Shredded Wheat Cereal Market Size Forecast by Type
13.6.1 Bite-sized
13.6.2 Full-sized
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Packaged Shredded Wheat Cereal Market Size Forecast by Applications
13.10.1 Convenience Stores
13.10.2 Supermarkets
13.10.3 Hypermarkets
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Packaged Shredded Wheat Cereal Market: Competitive Dashboard
14.2 Global Packaged Shredded Wheat Cereal Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Hain Celestial
14.3.2 Kellogg
14.3.3 Nestle
14.3.4 PepsiCo
14.3.5 Post Holdings
14.3.6 Silver Palate Kitchens
14.3.7 Hain Celestial
