Market Overview:
The global packaged wheatgrass products market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about the health benefits of wheatgrass among consumers and the rising demand for convenience foods. In terms of type, the wheatgrass pharmaceutical products segment is expected to lead the market during the forecast period, followed by Wheatgrass juice and Wheatgrass powder segments. The convenience stores segment is projected to be fastest-growing application segment during 2018-2030.
Product Definition:
Packaged Wheatgrass is a product that has been cleaned and cut into small pieces. It can be used to juice or added to smoothies.
Wheatgrass Pharmaceutical Products:
Wheatgrass pharmaceutical products are the most consumed form of wheatgrass. It is a rich source of vitamins, minerals and proteins. The consumption of wheatgrass has shown to provide benefits in the treatment and prevention of various diseases such as cancer, arthritis, skin problems among others. Wheatgrass can be consumed directly as a juice or in tablets or capsules form which helps with easy assimilation by the body tissues.
Wheatgrass Juice:
Wheatgrass juice is a beverage made from the green leaves of wheatgrass and it has been used for thousands of years in various parts of the world as a natural drink. It contains vitamins, minerals, proteins, chlorophylls (the plant's own version of nutrients), enzymes and other plant compounds that are beneficial to human health.
The wheatgrass products market is still at an early stage; however there are numerous opportunities present for industry participants.
Application Insights:
The others application segment accounted for the largest revenue share of over 50% in 2017. This is attributed to the growing demand from customers who are looking for healthy and nutritional food products to improve their diet. Packaged wheatgrass can be consumed as a juice, mixed with other juices or used as a substitute for green vegetables in many recipes calling for raw vegetables. The product has gained popularity among health-conscious individuals looking out for easy ways to improve their overall well-being without necessarily undergoing any major dietary changes. These factors are projected to drive growth during the forecast period, thereby driving market growth across all regions and countries worldwide.
Packaged wheatgrass is widely used by athletes and sportspersons as it helps maintain lean muscle mass while burning fat reserves at a faster pace, aiding weight loss efforts naturally without any additional effort on part of consumers globally (see Product benefits).
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to high demand from consumers for natural and healthy products. The region accounted for a revenue share of more than 35% in 2017, which can be attributed to rising awareness about health benefits of green leafy vegetables among consumers. Increasing consumer preference towards organic products due to concerns over chemical contamination is also expected favorably impact industry growth in North America.
Asia Pacific is anticipated to witness significant growth during the forecast period owing with rapid urbanization and increasing disposable income especially in developing countries such as China, India, Thailand and Indonesia has led these nations being one of the prominent markets across this region.
Europe was valued at USD X billion in 2017 majorly driven by product consumption from Germany that accounts for a revenue share exceeding 20%.
Growth Factors:
- Increasing awareness about the health benefits of wheatgrass among consumers.
- Rising demand for healthy and organic food products among consumers.
- Growing popularity of wheatgrass juice as a detox drink among health-conscious people.
- Increasing number of restaurants and cafes offering wheatgrass juice as part of their menu offerings.
- Proliferation of online retail channels that sell packaged wheatgrass products, making it easier for consumers to purchase these products online
Scope Of The Report
Report Attributes
Report Details
Report Title
Packaged Wheatgrass Products Market Research Report
By Type
Wheatgrass Pharmaceutical Products, Wheatgrass Juice, Wheatgrass Powder
By Application
Convenience Stores, Supermarkets, Hypermarkets, Others
By Companies
Pines International, Naturya, Bondi Wheatgrass Juice, NOW Foods, Amazing Grass, e-Pha-Max, Innocent, NAVITAS ORGANICS, Nutriblade, Synergy Natural Products, Pines International, Shangyu City Wanshida Wheat
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
128
Number of Tables & Figures
90
Customization Available
Yes, the report can be customized as per your need.
Global Packaged Wheatgrass Products Market Report Segments:
The global Packaged Wheatgrass Products market is segmented on the basis of:
Types
Wheatgrass Pharmaceutical Products, Wheatgrass Juice, Wheatgrass Powder
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Convenience Stores, Supermarkets, Hypermarkets, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Pines International
- Naturya
- Bondi Wheatgrass Juice
- NOW Foods
- Amazing Grass
- e-Pha-Max
- Innocent
- NAVITAS ORGANICS
- Nutriblade
- Synergy Natural Products
- Pines International
- Shangyu City Wanshida Wheat
Highlights of The Packaged Wheatgrass Products Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Wheatgrass Pharmaceutical Products
- Wheatgrass Juice
- Wheatgrass Powder
- By Application:
- Convenience Stores
- Supermarkets
- Hypermarkets
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Packaged Wheatgrass Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Packaged wheatgrass products are those that have been pre-packaged and sold as a dietary supplement.
Some of the major companies in the packaged wheatgrass products market are Pines International, Naturya, Bondi Wheatgrass Juice, NOW Foods, Amazing Grass, e-Pha-Max, Innocent, NAVITAS ORGANICS, Nutriblade, Synergy Natural Products, Pines International, Shangyu City Wanshida Wheat.
The packaged wheatgrass products market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Packaged Wheatgrass Products Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Packaged Wheatgrass Products Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Packaged Wheatgrass Products Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Packaged Wheatgrass Products Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Packaged Wheatgrass Products Market Size & Forecast, 2018-2028
4.5.1 Packaged Wheatgrass Products Market Size and Y-o-Y Growth
4.5.2 Packaged Wheatgrass Products Market Absolute $ Opportunity
Chapter 5 Global Packaged Wheatgrass Products Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Packaged Wheatgrass Products Market Size Forecast by Type
5.2.1 Wheatgrass Pharmaceutical Products
5.2.2 Wheatgrass Juice
5.2.3 Wheatgrass Powder
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Packaged Wheatgrass Products Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Packaged Wheatgrass Products Market Size Forecast by Applications
6.2.1 Convenience Stores
6.2.2 Supermarkets
6.2.3 Hypermarkets
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Packaged Wheatgrass Products Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Packaged Wheatgrass Products Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Packaged Wheatgrass Products Analysis and Forecast
9.1 Introduction
9.2 North America Packaged Wheatgrass Products Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Packaged Wheatgrass Products Market Size Forecast by Type
9.6.1 Wheatgrass Pharmaceutical Products
9.6.2 Wheatgrass Juice
9.6.3 Wheatgrass Powder
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Packaged Wheatgrass Products Market Size Forecast by Applications
9.10.1 Convenience Stores
9.10.2 Supermarkets
9.10.3 Hypermarkets
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Packaged Wheatgrass Products Analysis and Forecast
10.1 Introduction
10.2 Europe Packaged Wheatgrass Products Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Packaged Wheatgrass Products Market Size Forecast by Type
10.6.1 Wheatgrass Pharmaceutical Products
10.6.2 Wheatgrass Juice
10.6.3 Wheatgrass Powder
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Packaged Wheatgrass Products Market Size Forecast by Applications
10.10.1 Convenience Stores
10.10.2 Supermarkets
10.10.3 Hypermarkets
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Packaged Wheatgrass Products Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Packaged Wheatgrass Products Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Packaged Wheatgrass Products Market Size Forecast by Type
11.6.1 Wheatgrass Pharmaceutical Products
11.6.2 Wheatgrass Juice
11.6.3 Wheatgrass Powder
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Packaged Wheatgrass Products Market Size Forecast by Applications
11.10.1 Convenience Stores
11.10.2 Supermarkets
11.10.3 Hypermarkets
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Packaged Wheatgrass Products Analysis and Forecast
12.1 Introduction
12.2 Latin America Packaged Wheatgrass Products Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Packaged Wheatgrass Products Market Size Forecast by Type
12.6.1 Wheatgrass Pharmaceutical Products
12.6.2 Wheatgrass Juice
12.6.3 Wheatgrass Powder
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Packaged Wheatgrass Products Market Size Forecast by Applications
12.10.1 Convenience Stores
12.10.2 Supermarkets
12.10.3 Hypermarkets
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Packaged Wheatgrass Products Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Packaged Wheatgrass Products Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Packaged Wheatgrass Products Market Size Forecast by Type
13.6.1 Wheatgrass Pharmaceutical Products
13.6.2 Wheatgrass Juice
13.6.3 Wheatgrass Powder
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Packaged Wheatgrass Products Market Size Forecast by Applications
13.10.1 Convenience Stores
13.10.2 Supermarkets
13.10.3 Hypermarkets
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Packaged Wheatgrass Products Market: Competitive Dashboard
14.2 Global Packaged Wheatgrass Products Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Pines International
14.3.2 Naturya
14.3.3 Bondi Wheatgrass Juice
14.3.4 NOW Foods
14.3.5 Amazing Grass
14.3.6 e-Pha-Max
14.3.7 Innocent
14.3.8 NAVITAS ORGANICS
14.3.9 Nutriblade
14.3.10 Synergy Natural Products
14.3.11 Pines International
14.3.12 Shangyu City Wanshida Wheat
