Market Overview:
The global predictive lead scoring software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for lead scoring software from small and medium enterprises (SMEs) and large enterprises across different regions. Additionally, the growing adoption of cloud-based solutions is also contributing to the growth of this market. However, lack of awareness about predictive lead scoring software among end users is restraining the growth of this market.
Product Definition:
Predictive lead scoring software is used to score leads in order to determine their likelihood of converting into customers. This software is important because it can help businesses prioritize their leads and focus on the ones that are most likely to convert.
On-Premises:
On-premises, it's usage and growth factor in the global predictive lead scoring software market is expected to witness significant growth over the forecast period. The major drivers for this market are increasing demand for data security and privacy concerns among organizations coupled with growing adoption of cloud computing technology.
Cloud Based:
Cloud-based predictive lead scoring is a new term that refers to the practice of using cloud computing for data storage and analysis. The software is used in predictive lead scoring or PLS (Predictive Lead Scoring) which uses statistical models and algorithms to predict the probability of a customer becoming a client or customer against each contact's historical record. It also estimates how long it will take for that particular client or customer to become aware, interested and ready to buy.
Application Insights:
The large enterprises segment dominated the global predictive lead scoring software market in 2017. Predictive lead scoring helps organizations in effectively managing their sales pipeline by identifying the leads and opportunities, and subsequently, assign a score to each of them based on their respective probability of closing a sale. Large enterprises have more resources at disposal; hence, they can afford sophisticated solutions that are beneficial for both sides - the organization as well as the customers involved in buying or selling products or services from them.
The SMEs segment is expected to register a significant CAGR over the forecast period owing to increasing penetration of predictive leadscoring tools among small businesses for better decision-making processes related to new business development activities. The need for effective resource management has never been higher than it is now with growing competition within companies and across industries worldwide.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of major players, such as Alteryx, Inc.; Oracle Corporation; and SAS Institute Inc., along with supportive government initiatives. For instance, in 2015, SAS Institute launched Predictive Analytics Workbench (PAW) platform that enables users to create models based on different variables including historical data and social media posts.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing adoption of analytics across various industries in countries such as China and India. Furthermore, rising demand for cloud-based predictive lead scoring solutions is also expected drive regional market growth over the next eight years.
Growth Factors:
- Increasing demand for lead scoring software from small and medium businesses (SMBs) due to the growing need to optimize sales processes and improve ROI.
- The increasing popularity of predictive analytics and big data, which has led to an increase in the number of organizations looking for ways to make better use of their data.
- The growing trend towards account-based marketing (ABM), which is driving demand for solutions that can help identify key accounts and target them with personalized campaigns.
- The increasing use of marketing automation platforms, which are creating a need for lead scoring software that can work in conjunction with these platforms.
- The rising importance of customer experience, as organizations seek to differentiate themselves from their competitors by providing a superior customer experience
Scope Of The Report
Report Attributes
Report Details
Report Title
Predictive Lead Scoring Software Market Research Report
By Type
On-Premises, Cloud Based
By Application
SMEs, Large Enterprises
By Companies
Infusionsoft, Velocify, InsideSales, VanillaSoft, Leadspace, Docsify, Lattice Engines, EverString, Saleswings, Maroon.ai, PX, Salesforce, DataFox, Jornaya, ListFlow
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
212
Number of Tables & Figures
149
Customization Available
Yes, the report can be customized as per your need.
Global Predictive Lead Scoring Software Market Report Segments:
The global Predictive Lead Scoring Software market is segmented on the basis of:
Types
On-Premises, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Infusionsoft
- Velocify
- InsideSales
- VanillaSoft
- Leadspace
- Docsify
- Lattice Engines
- EverString
- Saleswings
- Maroon.ai
- PX
- Salesforce
- DataFox
- Jornaya
- ListFlow
Highlights of The Predictive Lead Scoring Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premises
- Cloud Based
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Predictive Lead Scoring Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Predictive lead scoring software is a computer program that helps sales teams predict which leads are most likely to convert into customers. The program uses a variety of data points, including customer information, past behavior, and other factors.
Some of the key players operating in the predictive lead scoring software market are Infusionsoft, Velocify, InsideSales, VanillaSoft, Leadspace, Docsify, Lattice Engines, EverString, Saleswings, Maroon.ai, PX, Salesforce, DataFox, Jornaya, ListFlow.
The predictive lead scoring software market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Predictive Lead Scoring Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Predictive Lead Scoring Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Predictive Lead Scoring Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Predictive Lead Scoring Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Predictive Lead Scoring Software Market Size & Forecast, 2020-2028
4.5.1 Predictive Lead Scoring Software Market Size and Y-o-Y Growth
4.5.2 Predictive Lead Scoring Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 On-Premises
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Predictive Lead Scoring Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Predictive Lead Scoring Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 On-Premises
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 On-Premises
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 On-Premises
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 On-Premises
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 On-Premises
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Predictive Lead Scoring Software Market: Competitive Dashboard
14.2 Global Predictive Lead Scoring Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Infusionsoft
14.3.2 Velocify
14.3.3 InsideSales
14.3.4 VanillaSoft
14.3.5 Leadspace
14.3.6 Docsify
14.3.7 Lattice Engines
14.3.8 EverString
14.3.9 Saleswings
14.3.10 Maroon.ai
14.3.11 PX
14.3.12 Salesforce
14.3.13 DataFox
14.3.14 Jornaya
14.3.15 ListFlow
