Market Overview:
The global primary demand advertising market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing use of digital platforms for advertising and rising demand for targeted advertisements. In terms of type, the display advertising segment is expected to lead the global primary demand advertising market during the forecast period. This can be attributed to the growing use of digital devices and rising adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR). In terms of application, personal applications are expected to account for a major share in the global primary demand advertising market during the forecast period.
Product Definition:
Primary Demand Advertising is the marketing practice of creating demand for a product or service by targeting early adopters. The goal of Primary Demand Advertising is to create a bandwagon effect, where consumers feel they need to buy the product or service in order to stay ahead of the curve.
Display Advertising:
Display advertising is a form of media communication which delivers advertising and promotional messages to the target audience by displaying relevant images or videos. It can be classified into two types, namely offline display advertising and online display advertising. The first type was dominant in the past but the second one has gained significant traction over recent years due to higher consumer adoption rates, easy availability of devices for viewing such as computers, tablets & smartphones along with cost effectiveness.
Interstitial Advertising:
Interstitial advertising is a form of digital advertising that appears between the pages of a website. It can be implemented on any website and does not require an existing e-commerce platform or shopping cart to function. The advertisements are placed in the space that exists between each web page, also known as the white space or interstitial spaces.
The major benefit offered by this type of advertising is its ability to appear anywhere on any device, including tablets, smartphones, laptops/ desktop computers.
Application Insights:
The personal application segment held the largest share of over 70.0% in 2017. The growth can be attributed to the increasing usage of social media platforms and internet for communication, which has resulted in a high level of awareness regarding product & service offerings. Furthermore, individuals are spending more on digital advertising owing to its ability to reach target customers directly through various digital channels at an affordable cost as compared with traditional media such as television and newspapers. This trend is expected to continue over the forecast period since social media platforms provide an opportunity for companies or brands to establish direct contact with consumers and deliver their message in a better way thereby driving demand across all applications globally.
Commercial application is expected register significant growth from 2018-2030 owing to growing adoption of online shopping by consumers globally coupled with rising e-commerce sales worldwide have led major companies including Amazon, Walmart etc.,to spend heavily on advertising campaigns on search engines (Google & Yahoo) and social media portals (Facebook & Twitter).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to early adoption of advanced technologies and high disposable income of consumers. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing internet penetration and rising smartphone adoption in this region. Moreover, growing trend of social media advertising will drive growth further.
Europe also held a significant share in global primary demand advertising market by virtue of presence of major players such as Publicis Groupe SA; WPP PLC; Group MSCA Inc.; and holding companies for other public limited companies like Publicis Media Contacts S.A.
Growth Factors:
- Increasing demand for digital advertising: The global primary demand advertising market is expected to grow at a CAGR of over 9% during the forecast period. This can be attributed to the increasing demand for digital advertising, which is witnessing a rapid growth across the world.
- Rising number of internet users: The number of internet users is growing rapidly, especially in developing countries such as India and China. This is resulting in an increase in the adoption of online media and, consequently, primary demand advertising spending by businesses worldwide.
- Proliferation of mobile devices: With the proliferation of mobile devices such as smartphones and tablets, there has been a surge in the use of mobile apps for accessing information online. This is driving businesses to shift their focus towards primary demand advertising on mobile platforms to reach out to their target audience more effectively.
Scope Of The Report
Report Attributes
Report Details
Report Title
Primary Demand Advertising Market Research Report
By Type
Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other
By Application
Personal, Commercial, Government, Other
By Companies
Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, ByteDance
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Primary Demand Advertising Market Report Segments:
The global Primary Demand Advertising market is segmented on the basis of:
Types
Display Advertising, Interstitial Advertising, Mobile Advertising, Social Media Advertising, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Commercial, Government, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Facebook
- Google
- WordStream
- Sizmek
- Marin Software
- DataXu
- BaiDu
- WeiBo
- Twitter
- ByteDance
Highlights of The Primary Demand Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Display Advertising
- Interstitial Advertising
- Mobile Advertising
- Social Media Advertising
- Other
- By Application:
- Personal
- Commercial
- Government
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Primary Demand Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Primary demand advertising is a form of advertising that focuses on the needs and wants of consumers. This type of advertising is designed to create a need in the minds of consumers, which can then be filled by products or services offered by businesses.
Some of the major players in the primary demand advertising market are Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, ByteDance.
The primary demand advertising market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Primary Demand Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Primary Demand Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Primary Demand Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Primary Demand Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Primary Demand Advertising Market Size & Forecast, 2018-2028
4.5.1 Primary Demand Advertising Market Size and Y-o-Y Growth
4.5.2 Primary Demand Advertising Market Absolute $ Opportunity
Chapter 5 Global Primary Demand Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Primary Demand Advertising Market Size Forecast by Type
5.2.1 Display Advertising
5.2.2 Interstitial Advertising
5.2.3 Mobile Advertising
5.2.4 Social Media Advertising
5.2.5 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Primary Demand Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Primary Demand Advertising Market Size Forecast by Applications
6.2.1 Personal
6.2.2 Commercial
6.2.3 Government
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Primary Demand Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Primary Demand Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Primary Demand Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Primary Demand Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Primary Demand Advertising Market Size Forecast by Type
9.6.1 Display Advertising
9.6.2 Interstitial Advertising
9.6.3 Mobile Advertising
9.6.4 Social Media Advertising
9.6.5 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Primary Demand Advertising Market Size Forecast by Applications
9.10.1 Personal
9.10.2 Commercial
9.10.3 Government
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Primary Demand Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Primary Demand Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Primary Demand Advertising Market Size Forecast by Type
10.6.1 Display Advertising
10.6.2 Interstitial Advertising
10.6.3 Mobile Advertising
10.6.4 Social Media Advertising
10.6.5 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Primary Demand Advertising Market Size Forecast by Applications
10.10.1 Personal
10.10.2 Commercial
10.10.3 Government
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Primary Demand Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Primary Demand Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Primary Demand Advertising Market Size Forecast by Type
11.6.1 Display Advertising
11.6.2 Interstitial Advertising
11.6.3 Mobile Advertising
11.6.4 Social Media Advertising
11.6.5 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Primary Demand Advertising Market Size Forecast by Applications
11.10.1 Personal
11.10.2 Commercial
11.10.3 Government
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Primary Demand Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Primary Demand Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Primary Demand Advertising Market Size Forecast by Type
12.6.1 Display Advertising
12.6.2 Interstitial Advertising
12.6.3 Mobile Advertising
12.6.4 Social Media Advertising
12.6.5 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Primary Demand Advertising Market Size Forecast by Applications
12.10.1 Personal
12.10.2 Commercial
12.10.3 Government
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Primary Demand Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Primary Demand Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Primary Demand Advertising Market Size Forecast by Type
13.6.1 Display Advertising
13.6.2 Interstitial Advertising
13.6.3 Mobile Advertising
13.6.4 Social Media Advertising
13.6.5 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Primary Demand Advertising Market Size Forecast by Applications
13.10.1 Personal
13.10.2 Commercial
13.10.3 Government
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Primary Demand Advertising Market: Competitive Dashboard
14.2 Global Primary Demand Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Facebook
14.3.2 Google
14.3.3 WordStream
14.3.4 Sizmek
14.3.5 Marin Software
14.3.6 DataXu
14.3.7 BaiDu
14.3.8 WeiBo
14.3.9 Twitter
14.3.10 ByteDance
