Market Overview:
The global programmatic ads market is expected to grow at a CAGR of over 16% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for programmatic advertising by businesses across different industries, such as retail, recreation, banking, transportation and others. Additionally, the growing adoption of cloud-based programmatic advertising solutions is also contributing significantly towards the growth of this market.
Product Definition:
Programmatic Ads is a way of buying and selling digital advertising space, through the use of technology that automates the process. It allows buyers to purchase ad inventory in a more efficient and automated way, by using software to identify and target specific users who are likely to be interested in the advertiser's product or service. Programmatic Ads is important because it allows buyers to target their ads more effectively, which can result in better return on investment for advertisers.
Cloud based:
Cloud-based is a term used to define content that is stored and delivered remotely using internet technology. The most common form of cloud-based content includes videos, images, documents and programs. Another type of cloud based service includes applications that are used to create or deliver the actual content such as shopping cart software, ecommerce platforms or CRM solutions etc.
On Premise:
On premise is a term used for digital advertising which refers to the portion of an advertisement that occurs on the same server as the page where the ad is being shown. In other words, it's when ads are placed on publishers' own sites and when they place third-party cookies (third party cookies) in their sites.
Application Insights:
The programmatic ads market is segmented by application into retail, recreation, banking, transportation and other applications. The retail sector accounted for the largest share in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to increasing consumer spending on luxury goods & services as well as online shopping activities across various regions including Asia Pacific and Europe. Furthermore, rising penetration of smartphones has enabled consumers to access e-commerce portals directly from their app stores without having to leave home or interact with a human being at all. This factor has led retailers worldwide towards adopting digital marketing strategies such as email marketing and social media advertising which in turn will drive demand for programmatic ads over the forecast period.
Regional Analysis:
North America dominated the global programmatic ads market in 2017. The growth can be attributed to the presence of a large number of advertising technology providers and demand for more effective digital advertising solutions. Furthermore, high adoption rate of smartphones, tablets and other internet-enabled devices has created a huge opportunity for marketers to deliver their advertisements via programmatic channels.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing investments by Google and Facebook in order to capture greater share of mobile ad revenue as well as expand their customer base in this region. In addition, growing penetration rates for smartphones along with rising disposable income levels are anticipated to fuel regional ad spending over the next eight years.
Growth Factors:
- Increased demand for programmatic ads from small and medium businesses (SMBs) due to the lower entry barriers compared to traditional advertising channels such as TV, radio, and print.
- Growing sophistication of ad buyers' algorithms and technologies that are used for programmatic buying, which is resulting in increased ROI for advertisers.
- Proliferation of mobile devices and the growth of "mobile first" mentality among consumers, who are increasingly using their smartphones and tablets to access the Internet and consume content. This is driving demand for more sophisticated mobile-targeted ads that can be delivered in real time through programmatic buying platforms.
- The increasing use of data-driven marketing techniques by businesses across all industries, which is helping them target their customers with greater precision than ever before (thanks to advances in big data analytics). Programmatic buying allows marketers to take advantage of this rich pool of customer data in order to deliver relevant ads across multiple channels including desktop computers, laptops, smartphones, tablets etc.. 5) Emergence new ad exchanges/marketplaces that offer better liquidity and higher fill rates for programmatic buys
Scope Of The Report
Report Attributes
Report Details
Report Title
Programmatic Ads Market Research Report
By Type
Cloud based, On Premise
By Application
Retail, Recreation, Banking, Transportation, Other
By Companies
FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
249
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Programmatic Ads Market Report Segments:
The global Programmatic Ads market is segmented on the basis of:
Types
Cloud based, On Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Recreation, Banking, Transportation, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- FACEBOOK BUSINESS
- ADWORDS
- WORDSTREAM
- SIZMEK
- MARIN SOFTWARE
- DATAXU
- Yahoo Gemini
- MediaMath
- Adobe Media Optimizer
- Quantcast Advertise
- Choozle
- Acquisio
- The Trade Desk
- Flashtalking
Highlights of The Programmatic Ads Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud based
- On Premise
- By Application:
- Retail
- Recreation
- Banking
- Transportation
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Programmatic Ads Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Programmatic ads are digital advertising that is managed through a programmatic platform. Programmatic platforms automate the buying and selling of digital ad space, allowing for more efficient targeting and increased transparency in the advertising process.
Some of the key players operating in the programmatic ads market are FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking.
The programmatic ads market is expected to register a CAGR of 16%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Programmatic Ads Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Programmatic Ads Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Programmatic Ads Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Programmatic Ads Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Programmatic Ads Market Size & Forecast, 2018-2028
4.5.1 Programmatic Ads Market Size and Y-o-Y Growth
4.5.2 Programmatic Ads Market Absolute $ Opportunity
Chapter 5 Global Programmatic Ads Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Programmatic Ads Market Size Forecast by Type
5.2.1 Cloud based
5.2.2 On Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Programmatic Ads Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Programmatic Ads Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Recreation
6.2.3 Banking
6.2.4 Transportation
6.2.5 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Programmatic Ads Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Programmatic Ads Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Programmatic Ads Analysis and Forecast
9.1 Introduction
9.2 North America Programmatic Ads Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Programmatic Ads Market Size Forecast by Type
9.6.1 Cloud based
9.6.2 On Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Programmatic Ads Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Recreation
9.10.3 Banking
9.10.4 Transportation
9.10.5 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Programmatic Ads Analysis and Forecast
10.1 Introduction
10.2 Europe Programmatic Ads Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Programmatic Ads Market Size Forecast by Type
10.6.1 Cloud based
10.6.2 On Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Programmatic Ads Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Recreation
10.10.3 Banking
10.10.4 Transportation
10.10.5 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Programmatic Ads Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Programmatic Ads Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Programmatic Ads Market Size Forecast by Type
11.6.1 Cloud based
11.6.2 On Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Programmatic Ads Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Recreation
11.10.3 Banking
11.10.4 Transportation
11.10.5 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Programmatic Ads Analysis and Forecast
12.1 Introduction
12.2 Latin America Programmatic Ads Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Programmatic Ads Market Size Forecast by Type
12.6.1 Cloud based
12.6.2 On Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Programmatic Ads Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Recreation
12.10.3 Banking
12.10.4 Transportation
12.10.5 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Programmatic Ads Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Programmatic Ads Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Programmatic Ads Market Size Forecast by Type
13.6.1 Cloud based
13.6.2 On Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Programmatic Ads Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Recreation
13.10.3 Banking
13.10.4 Transportation
13.10.5 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Programmatic Ads Market: Competitive Dashboard
14.2 Global Programmatic Ads Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 FACEBOOK BUSINESS
14.3.2 ADWORDS
14.3.3 WORDSTREAM
14.3.4 SIZMEK
14.3.5 MARIN SOFTWARE
14.3.6 DATAXU
14.3.7 Yahoo Gemini
14.3.8 MediaMath
14.3.9 Adobe Media Optimizer
14.3.10 Quantcast Advertise
14.3.11 Choozle
14.3.12 Acquisio
14.3.13 The Trade Desk
14.3.14 Flashtalking
