Market Overview:
The global programmatic advertising display market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for programmatic advertising across different regions and the growing number of internet users worldwide. The global programmatic advertising display market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into mobile devices and desktop devices. The mobile devices segment is expected to grow at a higher CAGR during the forecast period as compared to desktop devices owing to increased adoption of smartphones and tablets globally. On the basis of application,the market is divided into desktop banners, mobile banners, desktop videos, and mobile videos segments.
Product Definition:
Programmatic advertising display is the process of using software to purchase digital advertising space in real time. It allows advertisers to target specific audiences based on user data, rather than buying ad space through a human negotiator. Programmatic advertising is important because it allows for more targeted and efficient campaigns, which can lead to increased ROI for advertisers.
Mobile Devices:
Mobile devices is the fastest growing segment in programmatic advertising display market. It has been observed that mobile devices usage has increased from 51% in 2013 to 83% in 2017. The major factor responsible for this increase is portability and reach of m-commerce platforms such as e-commerce, apps, social networks and others which are driving the demand for m-ads.
Desktop:
Desktop is a platform used for the display of programmatic advertising. It is also known as an advertisement or a pixelator. The desktop displays ads by converting regular website content into multimedia presentations using images, videos, and Flash objects. These advertisements are then displayed on the user’s computer or laptop when he visits specific websites over a period of time.
Application Insights:
The desktop videos segment accounted for the largest revenue share of over 40% in 2017. The videos play a crucial role in attracting the attention of consumers and establishing a personal connection with them. On the basis of application, global programmatic advertising display market is segmented into mobile banners, desktop banners, desktop videos and mobile videos.
Mobile video ads are more effective than other forms such as text or banner ads on websites because they allow advertisers to reach a wider audience directly through their phones which have access to YouTube app installed on it. Mobile video ads also enable advertisers to create bespoke ad campaigns based on specific demographic information about their target audience which further enhances its effectiveness compared to other conventional advertising methods employed online.
Regional Analysis:
North America dominated the global programmatic advertising display market in 2017. The growth of this region can be attributed to the presence of a large number of trading desks and ad networks that are engaged in buying and selling ads on various platforms. The U.S., being one of the most developed economies, has witnessed significant adoption of digital media for communication purposes across all strata within society, thereby driving regional growth over the forecast period.
Asia Pacific is expected to witness substantial growth over the next eight years owing to increasing investments from Google and other tech giants who are looking at developing an ecosystem for programmatic advertising displays in APAC countries such as India, Japan, South Korea etc., thereby creating new revenue channels for themselves as well as their shareholders/ownership groups (i.e.- advertisers).
Growth Factors:
- Increased spending on programmatic advertising by brands and agencies due to its ability to target specific audiences more efficiently.
- The continued growth of mobile devices and the increasing use of programmatic advertising on mobile platforms.
- The development of new technologies that improve the effectiveness and efficiency of programmatic advertising, such as real-time bidding (RTB) systems.
- Growing demand for video content, which is driving increased investment in programmatic video advertising campaigns.
Scope Of The Report
Report Attributes
Report Details
Report Title
Programmatic Advertising Display Market Research Report
By Type
Mobile Devices, Desktop
By Application
Desktop Banners, Mobile Banners, Desktop Videos, Mobile Videos
By Companies
AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
148
Number of Tables & Figures
104
Customization Available
Yes, the report can be customized as per your need.
Global Programmatic Advertising Display Market Report Segments:
The global Programmatic Advertising Display market is segmented on the basis of:
Types
Mobile Devices, Desktop
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Desktop Banners, Mobile Banners, Desktop Videos, Mobile Videos
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul
Highlights of The Programmatic Advertising Display Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile Devices
- Desktop
- By Application:
- Desktop Banners
- Mobile Banners
- Desktop Videos
- Mobile Videos
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Programmatic Advertising Display Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Programmatic advertising display is a way to deliver ads through automated means, such as bidding on keywords or targeting specific demographics.
Some of the major companies in the programmatic advertising display market are AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul.
The programmatic advertising display market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Programmatic Advertising Display Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Programmatic Advertising Display Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Programmatic Advertising Display Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Programmatic Advertising Display Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Programmatic Advertising Display Market Size & Forecast, 2018-2028
4.5.1 Programmatic Advertising Display Market Size and Y-o-Y Growth
4.5.2 Programmatic Advertising Display Market Absolute $ Opportunity
Chapter 5 Global Programmatic Advertising Display Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Programmatic Advertising Display Market Size Forecast by Type
5.2.1 Mobile Devices
5.2.2 Desktop
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Programmatic Advertising Display Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Programmatic Advertising Display Market Size Forecast by Applications
6.2.1 Desktop Banners
6.2.2 Mobile Banners
6.2.3 Desktop Videos
6.2.4 Mobile Videos
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Programmatic Advertising Display Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Programmatic Advertising Display Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Programmatic Advertising Display Analysis and Forecast
9.1 Introduction
9.2 North America Programmatic Advertising Display Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Programmatic Advertising Display Market Size Forecast by Type
9.6.1 Mobile Devices
9.6.2 Desktop
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Programmatic Advertising Display Market Size Forecast by Applications
9.10.1 Desktop Banners
9.10.2 Mobile Banners
9.10.3 Desktop Videos
9.10.4 Mobile Videos
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Programmatic Advertising Display Analysis and Forecast
10.1 Introduction
10.2 Europe Programmatic Advertising Display Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Programmatic Advertising Display Market Size Forecast by Type
10.6.1 Mobile Devices
10.6.2 Desktop
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Programmatic Advertising Display Market Size Forecast by Applications
10.10.1 Desktop Banners
10.10.2 Mobile Banners
10.10.3 Desktop Videos
10.10.4 Mobile Videos
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Programmatic Advertising Display Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Programmatic Advertising Display Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Programmatic Advertising Display Market Size Forecast by Type
11.6.1 Mobile Devices
11.6.2 Desktop
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Programmatic Advertising Display Market Size Forecast by Applications
11.10.1 Desktop Banners
11.10.2 Mobile Banners
11.10.3 Desktop Videos
11.10.4 Mobile Videos
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Programmatic Advertising Display Analysis and Forecast
12.1 Introduction
12.2 Latin America Programmatic Advertising Display Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Programmatic Advertising Display Market Size Forecast by Type
12.6.1 Mobile Devices
12.6.2 Desktop
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Programmatic Advertising Display Market Size Forecast by Applications
12.10.1 Desktop Banners
12.10.2 Mobile Banners
12.10.3 Desktop Videos
12.10.4 Mobile Videos
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Programmatic Advertising Display Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Programmatic Advertising Display Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Programmatic Advertising Display Market Size Forecast by Type
13.6.1 Mobile Devices
13.6.2 Desktop
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Programmatic Advertising Display Market Size Forecast by Applications
13.10.1 Desktop Banners
13.10.2 Mobile Banners
13.10.3 Desktop Videos
13.10.4 Mobile Videos
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Programmatic Advertising Display Market: Competitive Dashboard
14.2 Global Programmatic Advertising Display Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AOL
14.3.2 BrightRoll
14.3.3 SpotXchange
14.3.4 Tremor Video
14.3.5 TubeMogul
