Market Overview:
The global programmatic advertising market is expected to grow at a CAGR of over 16% during the forecast period from 2018 to 2030. The increasing demand for programmatic advertising from various industries such as education, finance, media & entertainment, retail and travel is one of the major factors driving the growth of this market. Additionally, the growing use of mobile devices for online browsing is also propelling the growth of this market. However, lack of awareness about programmatic advertising among end users may restrain the growth of this market to some extent during the forecast period.
Product Definition:
Programmatic Advertising is the process of using software to buy digital advertising space in an automated way. The importance of programmatic advertising is that it allows buyers to purchase ad inventory in a more efficient and targeted manner than traditional methods such as direct buys, insertion orders, and remnant deals.
Desktop Banners:
Desktop banners are graphic or text-based advertisements that are placed on the desktop of a user's computer. They can be either static or animated and can be customized based on the target audience. The primary function of these ads is to promote products and services, but they also serve as an excellent channel for marketers to build brand awareness among users.
The global programmatic advertising market size was valued at USD 2,48 billion in 2016.
Mobile Banners:
Mobile banners are small sized advertisements that can be displayed on the mobile device screen without any user interaction. They are also known as pop-ups or mobile pop ads and they usually appear when a user is browsing an online store, researching products, reading an article or just surfing through various websites. The main objective of these ads is to get immediate attention of the target audience and capture their interest in order to sell some product or service at a later stage.
Application Insights:
The education application segment led the global programmatic advertising market in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as increasing student population, rising educational institutions construction and an increase in online courses are driving the need for digital advertisements. This, in turn, is anticipated to fuel growth of this industry over the forecast period.
The retail sector has been growing rapidly due to innovations such as e-commerce and mobile payments which have reduced barriers of entry for retailers resulting in increased competition among them resulting in a greater need for marketing strategies that can help retailers attract more consumers thereby fueling demand from other applications segments such as travel & tourism and media & entertainment among others.
Regional Analysis:
North America dominated the global programmatic advertising market in 2017. The U.S., in particular, is a key revenue-generator for the regional market due to the high number of ad inventory available and high CPM rates. The region is expected to maintain its dominance over the forecast period owing to increasing investments made by various companies for digital marketing across all platforms, including mobile devices and desktops.
Asia Pacific is projected to be one of the fastest-growing regions during 2018 - 2030 as there are many emerging economies such as China and India which offer huge potential for advertisers looking forward innovative ways of reaching their audiences effectively through digital channels at low costs compared with North America or Europe.
Growth Factors:
- Increased spending on programmatic advertising by brands and agencies due to increased returns on investment (ROI).
- Proliferation of programmatic buying platforms and technologies, making it easier for buyers to execute programmatic buys.
- Growth of mobile advertising, which is well-suited for programmatic buying given the fragmentation of mobile audiences and the need for real-time bidding (RTB) to get the best ad prices.
- Increased use of data and analytics by buyers to target ads more effectively and measure results more accurately.
- Shift in ad dollars from traditional media (TV, print) to digital media, driven in part by the ability of programmatic advertising to target ads more efficiently across channels
Scope Of The Report
Report Attributes
Report Details
Report Title
Programmatic Advertising Market Research Report
By Type
Desktop Banners, Mobile Banners
By Application
Education, Finance, Media & Entertainment, Retail, Travel
By Companies
Rubicon Project (US), Adroll (US), Adobe Marketing Cloud (US), DoubleClick (US), Choozle (US), AdReady (US), DataXu (US), Centro(US), PulsePoint(US), Outbrain (US)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Programmatic Advertising Market Report Segments:
The global Programmatic Advertising market is segmented on the basis of:
Types
Desktop Banners, Mobile Banners
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Education, Finance, Media & Entertainment, Retail, Travel
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Rubicon Project (US)
- Adroll (US)
- Adobe Marketing Cloud (US)
- DoubleClick (US)
- Choozle (US)
- AdReady (US)
- DataXu (US)
- Centro(US)
- PulsePoint(US)
- Outbrain (US)
Highlights of The Programmatic Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Desktop Banners
- Mobile Banners
- By Application:
- Education
- Finance
- Media & Entertainment
- Retail
- Travel
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Programmatic Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Programmatic advertising is a way to automate the buying and selling of digital ads. It uses algorithms to match buyers and sellers, making it faster, more efficient, and less expensive than traditional advertising methods.
Some of the major companies in the programmatic advertising market are Rubicon Project (US), Adroll (US), Adobe Marketing Cloud (US), DoubleClick (US), Choozle (US), AdReady (US), DataXu (US), Centro(US), PulsePoint(US), Outbrain (US).
The programmatic advertising market is expected to register a CAGR of 16%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Programmatic Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Programmatic Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Programmatic Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Programmatic Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Programmatic Advertising Market Size & Forecast, 2018-2028
4.5.1 Programmatic Advertising Market Size and Y-o-Y Growth
4.5.2 Programmatic Advertising Market Absolute $ Opportunity
Chapter 5 Global Programmatic Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Programmatic Advertising Market Size Forecast by Type
5.2.1 Desktop Banners
5.2.2 Mobile Banners
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Programmatic Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Programmatic Advertising Market Size Forecast by Applications
6.2.1 Education
6.2.2 Finance
6.2.3 Media & Entertainment
6.2.4 Retail
6.2.5 Travel
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Programmatic Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Programmatic Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Programmatic Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Programmatic Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Programmatic Advertising Market Size Forecast by Type
9.6.1 Desktop Banners
9.6.2 Mobile Banners
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Programmatic Advertising Market Size Forecast by Applications
9.10.1 Education
9.10.2 Finance
9.10.3 Media & Entertainment
9.10.4 Retail
9.10.5 Travel
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Programmatic Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Programmatic Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Programmatic Advertising Market Size Forecast by Type
10.6.1 Desktop Banners
10.6.2 Mobile Banners
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Programmatic Advertising Market Size Forecast by Applications
10.10.1 Education
10.10.2 Finance
10.10.3 Media & Entertainment
10.10.4 Retail
10.10.5 Travel
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Programmatic Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Programmatic Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Programmatic Advertising Market Size Forecast by Type
11.6.1 Desktop Banners
11.6.2 Mobile Banners
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Programmatic Advertising Market Size Forecast by Applications
11.10.1 Education
11.10.2 Finance
11.10.3 Media & Entertainment
11.10.4 Retail
11.10.5 Travel
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Programmatic Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Programmatic Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Programmatic Advertising Market Size Forecast by Type
12.6.1 Desktop Banners
12.6.2 Mobile Banners
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Programmatic Advertising Market Size Forecast by Applications
12.10.1 Education
12.10.2 Finance
12.10.3 Media & Entertainment
12.10.4 Retail
12.10.5 Travel
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Programmatic Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Programmatic Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Programmatic Advertising Market Size Forecast by Type
13.6.1 Desktop Banners
13.6.2 Mobile Banners
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Programmatic Advertising Market Size Forecast by Applications
13.10.1 Education
13.10.2 Finance
13.10.3 Media & Entertainment
13.10.4 Retail
13.10.5 Travel
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Programmatic Advertising Market: Competitive Dashboard
14.2 Global Programmatic Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Rubicon Project (US)
14.3.2 Adroll (US)
14.3.3 Adobe Marketing Cloud (US)
14.3.4 DoubleClick (US)
14.3.5 Choozle (US)
14.3.6 AdReady (US)
14.3.7 DataXu (US)
14.3.8 Centro(US)
14.3.9 PulsePoint(US)
14.3.10 Outbrain (US)
