Market Overview:
The global programmatic market is expected to grow at a CAGR of over 20% during the forecast period from 2018 to 2030. The growth in the global programmatic market can be attributed to the increasing demand for programmatic advertising by both traditional and emerging industries. Additionally, the growing adoption of programmatic buying by small and medium businesses is also contributing to the growth of this market. Regionally, North America is expected to lead the global programmatic market during the forecast period, followed by Europe and Asia Pacific. Latin America and Middle East & Africa are expected to experience high growth rates in this market during the forecast period.
Product Definition:
Programmatic is a term used to describe the buying and selling of digital advertising space in an automated fashion. Programmatic buying allows buyers to purchase ad inventory in milliseconds through real-time bidding (RTB) auctions. This method removes the need for human interaction, making it faster and more efficient than traditional methods like direct sales or third-party ad exchanges.
RTB:
Real-Time Bidding (RTB) is a type of automated auction in which multiple buyers submit their bids in real-time. The highest bidder is determined using a best bid algorithm based on current market conditions and the other factors such as time left before the auction ends, number of auctions ongoing etc.
The RTB technology has been gaining traction over the past few years owing to its benefits such as high speed, transparency and efficiency among others.
Programmatic:
Programmatic advertising is a form of digital advertising that allows advertisers and publishers to communicate with users directly. It helps in automating the buying and selling of ads through software programs. The major benefit offered by this technique is that it reduces the cost associated with traditional marketing techniques, such as TV commercials, newspaper inserts, radio spots, etc., which makes it more effective for both advertisers & publishers.
Application Insights:
Based on application, the global programmatic market is segmented into emerging industries, traditional industries and others. The emerging industry category includes e-commerce and digital advertising. Digital advertising is expected to be the fastest growing segment over the forecast period owing to factors such as increasing use of smartphones, social media platforms and tablets that promote product sales through online ads.
The traditional industry category comprises radio/TV spots & cinema/print ads. Radio/TV spots & cinema/print ads are expected to grow at a moderate rate over the forecast period due to high awareness regarding brands among consumers in developed countries like U.S., Canada, U.K.
Regional Analysis:
North America dominated the global programmatic market in 2017. The growth of RTB and programmatic advertising is attributed to the presence of a large number of digital publishers, high audience penetration, and high ad-blocker rate. North America has one out of every two Americans using ad blockers on a regular basis. This has led marketers to shift their focus towards video content as an alternative form of marketing communication for attracting viewers’ attention.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing demand from emerging industries such as e-commerce, automotive & transportation, travel & tourism among others in developing countries such as China and India among others.
Growth Factors:
- Increased spending on programmatic advertising by brands and agencies as they continue to realize its benefits.
- More sophisticated targeting capabilities as the technology continues to evolve, making it more effective for reaching specific audiences.
- Growth of programmatic video advertising as marketers shift more of their budgets towards digital video formats.
- Increased use of programmatic buying by publishers looking to monetize their inventory in a more efficient way.
- Development of new technologies and platforms that make it easier for buyers and sellers to transact programmatically
Scope Of The Report
Report Attributes
Report Details
Report Title
Programmatic Market Research Report
By Type
RTB, Programmatic
By Application
Emerging Industries, Traditional Industries
By Companies
Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU, Sizmek, The Trade Desk, Yahoo Gemini, Quantcast Advertise, Adobe Media Optimizer, Facebook Business
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Programmatic Market Report Segments:
The global Programmatic market is segmented on the basis of:
Types
RTB, Programmatic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Emerging Industries, Traditional Industries
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Marin Software
- MediaMath
- Wordstream
- Choozle
- Flashtalking
- Adwords
- Acquisio
- DATAXU
- Sizmek
- The Trade Desk
- Yahoo Gemini
- Quantcast Advertise
- Adobe Media Optimizer
- Facebook Business
Highlights of The Programmatic Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- RTB
- Programmatic
- By Application:
- Emerging Industries
- Traditional Industries
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Programmatic Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Programmatic advertising is a way to automate the buying and selling of ads across digital platforms. It allows marketers to buy and sell ad space on an automated basis, which can save time and money.
Some of the key players operating in the programmatic market are Marin Software, MediaMath, Wordstream, Choozle, Flashtalking, Adwords, Acquisio, DATAXU, Sizmek, The Trade Desk, Yahoo Gemini, Quantcast Advertise, Adobe Media Optimizer, Facebook Business.
The programmatic market is expected to grow at a compound annual growth rate of 20%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Programmatic Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Programmatic Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Programmatic Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Programmatic Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Programmatic Market Size & Forecast, 2018-2028
4.5.1 Programmatic Market Size and Y-o-Y Growth
4.5.2 Programmatic Market Absolute $ Opportunity
Chapter 5 Global Programmatic Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Programmatic Market Size Forecast by Type
5.2.1 RTB
5.2.2 Programmatic
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Programmatic Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Programmatic Market Size Forecast by Applications
6.2.1 Emerging Industries
6.2.2 Traditional Industries
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Programmatic Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Programmatic Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Programmatic Analysis and Forecast
9.1 Introduction
9.2 North America Programmatic Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Programmatic Market Size Forecast by Type
9.6.1 RTB
9.6.2 Programmatic
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Programmatic Market Size Forecast by Applications
9.10.1 Emerging Industries
9.10.2 Traditional Industries
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Programmatic Analysis and Forecast
10.1 Introduction
10.2 Europe Programmatic Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Programmatic Market Size Forecast by Type
10.6.1 RTB
10.6.2 Programmatic
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Programmatic Market Size Forecast by Applications
10.10.1 Emerging Industries
10.10.2 Traditional Industries
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Programmatic Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Programmatic Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Programmatic Market Size Forecast by Type
11.6.1 RTB
11.6.2 Programmatic
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Programmatic Market Size Forecast by Applications
11.10.1 Emerging Industries
11.10.2 Traditional Industries
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Programmatic Analysis and Forecast
12.1 Introduction
12.2 Latin America Programmatic Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Programmatic Market Size Forecast by Type
12.6.1 RTB
12.6.2 Programmatic
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Programmatic Market Size Forecast by Applications
12.10.1 Emerging Industries
12.10.2 Traditional Industries
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Programmatic Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Programmatic Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Programmatic Market Size Forecast by Type
13.6.1 RTB
13.6.2 Programmatic
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Programmatic Market Size Forecast by Applications
13.10.1 Emerging Industries
13.10.2 Traditional Industries
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Programmatic Market: Competitive Dashboard
14.2 Global Programmatic Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Marin Software
14.3.2 MediaMath
14.3.3 Wordstream
14.3.4 Choozle
14.3.5 Flashtalking
14.3.6 Adwords
14.3.7 Acquisio
14.3.8 DATAXU
14.3.9 Sizmek
14.3.10 The Trade Desk
14.3.11 Yahoo Gemini
14.3.12 Quantcast Advertise
14.3.13 Adobe Media Optimizer
14.3.14 Facebook Business
