Market Overview:
The global pu-erh tea market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of pu-erh tea, increasing demand for premium quality tea, and growing popularity of Chinese cuisine. The raw pu-erh tea segment is expected to account for the majority share of the global pu-erh tea market in 2018. This segment is projected to grow at a CAGR of 7% during the forecast period. The cooked pu-erh tea segment is projected to grow at a CAGR of 5% during the same period.
Product Definition:
Pu-erh tea (also spelled Pu'er, Puer, and Bolay) is a variety of fermented black tea produced in Yunnan province, China. Unlike other teas that are typically brewed for a few minutes and then discarded, pu-erh is designed for extended aging. The leaves are compressed into bricks or discs called "cake" or "tuo cha", which can be stored indefinitely.
Raw Pu-erh Tea:
Raw puerh tea is a kind of green tea, which is produced in the region of Yunnan province in China. It's main ingredients are leaves from Camellia sinensis plant. This product has low caffeine content and it contains antioxidant properties, which help to fight against free radicals in the body and helps to improve immune system. These health benefits are increasing its demand among consumers around the globe, thus driving its growth factor over the forecast period.
Cooked Pu-erh Tea:
Cooked puerh tea is a processed form of traditional puerh tea. It's produced by heating the raw material (green and oolong) to a certain temperature which preserves all the nutrients and makes it safe for consumption. The process also enhances the flavor of the product, making it more robust and complex.
The product has been gaining popularity among consumers who are looking for an alternative to iced or fresh-brewed puerh tea as both hot.
Application Insights:
The commercial segment held the largest share of more than 70.0% in 2017. The growth can be attributed to the increasing consumption of puerh tea as a beverage, particularly in hotels and restaurants, where it is served hot or cold along with different flavors and aromas. Pu-erh tea has a long shelf life; therefore, it is widely used in various food products such as cakes, cookies, ice creams and chocolate bars to enhance their flavor without adding any additional sugar or flavoring ingredients.
Household application was the second largest segment that accounted for 19.4% share of the total revenue in 2017 due to growing awareness about health benefits among consumers regarding weight loss.
Regional Analysis:
Asia Pacific dominated the global pu-erh tea market in 2017. The region is expected to continue its dominance over the forecast period as well. This can be attributed to increasing consumption of tea, growing population of consumers with high spending power, and rising awareness about health benefits associated with this product.
China accounts for a major share in Asia Pacific market owing to large production as well as consumption base of pu-erh tea in this country. Moreover, increasing number of retail stores selling different types of specialty drinks including Pu-erh is also driving demand for these products in China over the past few years.
North America accounted for more than 20% share in global revenue due to increased consumer awareness about health benefits associated with this product and growing preference towards readyto drink beverages among millennials & Generation Z (born between 1995 & 2000) are some factors driving growth within U S A .
Growth Factors:
- Increasing demand for Pu-erh Tea from young generation in China
- Rising awareness about the health benefits of Pu-erh Tea among consumers worldwide
- Growing popularity of tea culture around the world
- Proliferation of online retail platforms that offer a wide variety of Pu-erh Tea products
- Introduction of new and innovative packaging formats for Pu-erh Tea
Scope Of The Report
Report Attributes
Report Details
Report Title
Pu-erh Tea Market Research Report
By Type
Raw Pu-erh Tea, Cooked Pu-erh Tea
By Application
Household, Commercial, Others
By Companies
Zhongcha, Langhe, Dayi, Xiaguan, Longrun, Yunnan Puer, Liudachashan, Colourful Yunnan, Yunnan Puer Chang, Fuhai, Zhongcha, Landsun, Liming, Haiwan
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Pu-erh Tea Market Report Segments:
The global Pu-erh Tea market is segmented on the basis of:
Types
Raw Pu-erh Tea, Cooked Pu-erh Tea
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Zhongcha
- Langhe
- Dayi
- Xiaguan
- Longrun
- Yunnan Puer
- Liudachashan
- Colourful Yunnan
- Yunnan Puer Chang
- Fuhai
- Zhongcha
- Landsun
- Liming
- Haiwan
Highlights of The Pu-erh Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Raw Pu-erh Tea
- Cooked Pu-erh Tea
- By Application:
- Household
- Commercial
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pu-erh Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pu-erh tea is a type of black tea that is made from leaves that have been fermented for an extended period of time. This process gives pu-erh its characteristic flavor and aroma.
Some of the major companies in the pu-erh tea market are Zhongcha, Langhe, Dayi, Xiaguan, Longrun, Yunnan Puer, Liudachashan, Colourful Yunnan, Yunnan Puer Chang, Fuhai, Zhongcha, Landsun, Liming, Haiwan.
The pu-erh tea market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Pu-erh Tea Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Pu-erh Tea Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Pu-erh Tea Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Pu-erh Tea Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Pu-erh Tea Market Size & Forecast, 2020-2028
4.5.1 Pu-erh Tea Market Size and Y-o-Y Growth
4.5.2 Pu-erh Tea Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Raw Pu-erh Tea
5.2.2 Cooked Pu-erh Tea
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Pu-erh Tea Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Pu-erh Tea Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Raw Pu-erh Tea
9.6.2 Cooked Pu-erh Tea
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Raw Pu-erh Tea
10.6.2 Cooked Pu-erh Tea
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Raw Pu-erh Tea
11.6.2 Cooked Pu-erh Tea
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Raw Pu-erh Tea
12.6.2 Cooked Pu-erh Tea
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Raw Pu-erh Tea
13.6.2 Cooked Pu-erh Tea
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Pu-erh Tea Market: Competitive Dashboard
14.2 Global Pu-erh Tea Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Zhongcha
14.3.2 Langhe
14.3.3 Dayi
14.3.4 Xiaguan
14.3.5 Longrun
14.3.6 Yunnan Puer
14.3.7 Liudachashan
14.3.8 Colourful Yunnan
14.3.9 Yunnan Puer Chang
14.3.10 Fuhai
14.3.11 Zhongcha
14.3.12 Landsun
14.3.13 Liming
14.3.14 Haiwan
