Market Overview:
The global social media governance market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing adoption of social media by businesses for marketing and communication purposes, and the need for organizations to protect their brand reputation and manage risk associated with social media usage. The global social media governance market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into risk management and reputation optimization. Risk management is further sub-segmented into regulatory compliance, data security & privacy, crisis management & emergency response planning, and others (brand monitoring & sentiment analysis). Reputation optimization is further sub-segmented into content moderation & censorship prevention/mitigation; fake news detection/prevention; online review management; influencer identification/management; SEO/SEM); web analytics). By application, large enterprises accounted for majority share in 2017 owing to their increased spending on safeguarding their brand image across various digital channels including social media platforms.
Product Definition:
Social media governance is the process by which an organization oversees its social media channels. This includes defining who can post content, approving or rejecting posts, and setting guidelines for appropriate behavior. Social media governance is important because it helps organizations ensure that their social media channels are used in a consistent and effective manner.
Risk Management:
Risk management is the process of identifying, assessing, and controlling risks that are associated with a particular venture. It involves analyzing potential threats and opportunities in order to make informed decisions regarding business growth. Risk management software is used for tracking risk factors across different projects or activities in an organization.
The global social media governance market size was valued at USD 1,360 million in 2016.
Reputation Optimization:
Reputation optimization is a technique to improve the online reputation of any company or person by removing negative content and replacing it with positive content. It is also used to increase customer loyalty, enhance sales, and retain customers. The main aim of this service is to create awareness about the brand or product in social media so that people can share their experiences through blogs, forums, etc., which will eventually help in improving the company's ranking on search engines like Google and Yahoo.
Application Insights:
The large enterprises segment held the largest market share in 2017. This is attributed to the presence of a strong base of big companies in developed economies such as U.S., Canada, France and Germany which have started their Social Media Management wing for managing their online presences. The growing need for social media management among large enterprises to manage brand image and customer relationships is also a key factor driving this segment growth.
The Small & Medium-sized Enterprises (SMEs) application segment is expected to witness significant growth over the forecast period owing to increasing adoption of social media platforms by small businesses and startups worldwide for marketing purposes as well as customer support functions.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing government regulations and policies regarding social media usage in various countries of this region, including U.S., Canada, and Mexico among others. For instance, according to a study conducted by Pew Research Center in 2018 about social media use across the globe, approximately 65% of Americans have used Facebook; however only 33% of them have taken any security precaution such as changing their passwords or being cautious about what they post on these platforms while 57% said that they do not take any security precaution at all when using these platforms for communication purposes despite knowing that it could potentially put their personal information at risk from hackers and cyber-stalkers (Pew Research Center).
Growth Factors:
- Increased awareness of the risks associated with social media use by both organizations and individuals.
- The need for better control over social media content to protect against data leakage, brand damage, and other security risks.
- The growing popularity of social media among businesses for marketing and customer engagement purposes.
- The increasing number of government regulations governing the use of social media by organizations in different countries around the world.
- The rising demand for specialized Social Media Governance solutions that can help organizations manage their social media activities more effectively
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Governance Market Research Report
By Type
Risk Management, Reputation Optimization
By Application
Large Enterprises, SMEs
By Companies
Brandle, KPMG, Microfocus, PwC, Statusbrew, NapoleonCat, Press on It, LYFE, GrowBranding, WebFX
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
217
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Governance Market Report Segments:
The global Social Media Governance market is segmented on the basis of:
Types
Risk Management, Reputation Optimization
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Brandle
- KPMG
- Microfocus
- PwC
- Statusbrew
- NapoleonCat
- Press on It
- LYFE
- GrowBranding
- WebFX
Highlights of The Social Media Governance Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Risk Management
- Reputation Optimization
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Governance Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media governance is the process of governing social media platforms to ensure they are used in a responsible and ethical manner. It includes establishing policies, setting guidelines for users, and monitoring and enforcing those policies.
Some of the key players operating in the social media governance market are Brandle, KPMG, Microfocus, PwC, Statusbrew, NapoleonCat, Press on It, LYFE, GrowBranding, WebFX.
The social media governance market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Governance Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Governance Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Governance Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Governance Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Governance Market Size & Forecast, 2018-2028
4.5.1 Social Media Governance Market Size and Y-o-Y Growth
4.5.2 Social Media Governance Market Absolute $ Opportunity
Chapter 5 Global Social Media Governance Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Social Media Governance Market Size Forecast by Type
5.2.1 Risk Management
5.2.2 Reputation Optimization
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Social Media Governance Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Social Media Governance Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Governance Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Governance Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Social Media Governance Analysis and Forecast
9.1 Introduction
9.2 North America Social Media Governance Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Social Media Governance Market Size Forecast by Type
9.6.1 Risk Management
9.6.2 Reputation Optimization
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Social Media Governance Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Social Media Governance Analysis and Forecast
10.1 Introduction
10.2 Europe Social Media Governance Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Social Media Governance Market Size Forecast by Type
10.6.1 Risk Management
10.6.2 Reputation Optimization
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Social Media Governance Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Social Media Governance Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Social Media Governance Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Social Media Governance Market Size Forecast by Type
11.6.1 Risk Management
11.6.2 Reputation Optimization
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Social Media Governance Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Social Media Governance Analysis and Forecast
12.1 Introduction
12.2 Latin America Social Media Governance Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Social Media Governance Market Size Forecast by Type
12.6.1 Risk Management
12.6.2 Reputation Optimization
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Social Media Governance Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Social Media Governance Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Social Media Governance Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Social Media Governance Market Size Forecast by Type
13.6.1 Risk Management
13.6.2 Reputation Optimization
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Social Media Governance Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Governance Market: Competitive Dashboard
14.2 Global Social Media Governance Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Brandle
14.3.2 KPMG
14.3.3 Microfocus
14.3.4 PwC
14.3.5 Statusbrew
14.3.6 NapoleonCat
14.3.7 Press on It
14.3.8 LYFE
14.3.9 GrowBranding
14.3.10 WebFX
