Market Overview:
The global social media suites solution market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of the market can be attributed to the increasing demand for social media suites solutions from SMEs and large enterprises across the globe. Moreover, the growing trend of Bring Your Own Device (BYOD) is also fueling the growth of this market. However, data privacy and security concerns may restrain the growth of this market to some extent during the forecast period.
Product Definition:
A social media suite is a software application that enables businesses to manage their online presence across multiple social media platforms. It typically includes features for managing accounts, posts, messages, and interactions with followers. Social media suites are important for businesses because they allow them to efficiently manage their social media presence and connect with customers and followers on multiple platforms.
Cloud Based:
Cloud-based software is a type of software service that provides shared functionality to multiple users over the internet. It uses virtual machines and remote servers instead of physical hardware to run applications and store data. Cloud-based services offer benefits such as increased efficiency, cost savings, flexibility, scalability & reliability along with less operational manpower required by the company which in turn reduces expenses for organizations.
Advantages associated with cloud based solutions include reduced capital expenditure (CAPEX).
On-Premises:
On-premises is a term used for software and hardware installation at the organization's headquarters. In other words, it means that all services are provided from the same location where the data is stored. It provides more control over systems as well as data security than cloud-based solutions.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) application segment accounted for the largest revenue share of over 60% in 2017. The SMEs are increasingly adopting social media platforms as a communication channel to reach a wider audience and increase their visibility. Moreover, social media helps them in building brand image and promoting products & services thereby driving the demand for global social media suites solution among the SMEs. On the other hand, large enterprises are more inclined towards traditional forms of marketing such as print advertisements & radio ads which is expected to hamper market growth over the forecast period. However, with increasing adoption of digital marketing strategies by large enterprises it is expected that this trend will change eventually paving way for lucrative growth of this segment during future years.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing adoption of social media platforms by small and medium enterprises (SMEs) for business growth and advertising purposes, which, in turn, drives demand for Global Social Media Suites Solution (SSO). Moreover, presence of a large number of SMEs that use social media platforms such as Facebook and Twitter for customer acquisition drives regional growth.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increased spending on digital marketing campaigns by companies operating within this region.
Growth Factors:
- Increased demand for social media marketing solutions by small and medium businesses (SMBs) to drive online traffic and engagement.
- Social media suites solution providers are offering more comprehensive features and integrations, making it easier for users to manage their social media accounts from a single platform.
- Growing demand for social CRM solutions to help organizations better track, measure, and analyze customer interactions on social channels.
- Social media analytics becoming an important part of business intelligence (BI) reporting as organizations strive to understand how customers interact with their brands online.
Scope Of The Report
Report Attributes
Report Details
Report Title
Social Media Suites Solution Market Research Report
By Type
Cloud Based, On-Premises
By Application
SMEs, Large Enterprises
By Companies
AgoraPulse, Buffer, eclincher, Falcon.io, Hootsuite, Later, Meltwater, NetBase, PromoRepublic, Reputation.com, Salesforce, Searchmetrics, Sendible, Socialbakers, Sprinklr, Sprout, Statusbrew, Tailwind, Traject Social, Zoho
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
204
Number of Tables & Figures
143
Customization Available
Yes, the report can be customized as per your need.
Global Social Media Suites Solution Market Report Segments:
The global Social Media Suites Solution market is segmented on the basis of:
Types
Cloud Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AgoraPulse
- Buffer
- eclincher
- Falcon.io
- Hootsuite
- Later
- Meltwater
- NetBase
- PromoRepublic
- Reputation.com
- Salesforce
- Searchmetrics
- Sendible
- Socialbakers
- Sprinklr
- Sprout
- Statusbrew
- Tailwind
- Traject Social
- Zoho
Highlights of The Social Media Suites Solution Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-Premises
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Social Media Suites Solution Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Social media suites are a suite of tools that allow businesses to manage their social media accounts from one place. This can save time and help businesses stay organized.
Some of the major companies in the social media suites solution market are AgoraPulse, Buffer, eclincher, Falcon.io, Hootsuite, Later, Meltwater, NetBase, PromoRepublic, Reputation.com, Salesforce, Searchmetrics, Sendible, Socialbakers, Sprinklr, Sprout, Statusbrew, Tailwind, Traject Social, Zoho.
The social media suites solution market is expected to grow at a compound annual growth rate of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Social Media Suites Solution Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Social Media Suites Solution Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Social Media Suites Solution Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Social Media Suites Solution Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Social Media Suites Solution Market Size & Forecast, 2018-2028
4.5.1 Social Media Suites Solution Market Size and Y-o-Y Growth
4.5.2 Social Media Suites Solution Market Absolute $ Opportunity
Chapter 5 Global Social Media Suites Solution Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Social Media Suites Solution Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Social Media Suites Solution Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Social Media Suites Solution Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Social Media Suites Solution Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Social Media Suites Solution Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Social Media Suites Solution Analysis and Forecast
9.1 Introduction
9.2 North America Social Media Suites Solution Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Social Media Suites Solution Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Social Media Suites Solution Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Social Media Suites Solution Analysis and Forecast
10.1 Introduction
10.2 Europe Social Media Suites Solution Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Social Media Suites Solution Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Social Media Suites Solution Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Social Media Suites Solution Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Social Media Suites Solution Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Social Media Suites Solution Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Social Media Suites Solution Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Social Media Suites Solution Analysis and Forecast
12.1 Introduction
12.2 Latin America Social Media Suites Solution Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Social Media Suites Solution Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Social Media Suites Solution Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Social Media Suites Solution Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Social Media Suites Solution Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Social Media Suites Solution Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Social Media Suites Solution Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Social Media Suites Solution Market: Competitive Dashboard
14.2 Global Social Media Suites Solution Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AgoraPulse
14.3.2 Buffer
14.3.3 eclincher
14.3.4 Falcon.io
14.3.5 Hootsuite
14.3.6 Later
14.3.7 Meltwater
14.3.8 NetBase
14.3.9 PromoRepublic
14.3.10 Reputation.com
14.3.11 Salesforce
14.3.12 Searchmetrics
14.3.13 Sendible
14.3.14 Socialbakers
14.3.15 Sprinklr
14.3.16 Sprout
14.3.17 Statusbrew
14.3.18 Tailwind
14.3.19 Traject Social
14.3.20 Zoho
