Market Overview:
The global subscription video on demand (SVOD) market is expected to grow from USD XX billion in 2018 to USD XX billion by 2030, at a CAGR of XX%. The growth of the SVOD market can be attributed to the increasing penetration of broadband and smartphones, and rising demand for online streaming services. The TV segment is expected to hold the largest share of the SVOD market in 2018. This can be attributed to the growing trend of cord-cutting and increasing adoption of over-the-top (OTT) services. The commercial segment is expected to grow at a higher CAGR during the forecast period. This can be attributed to rising demand for online streaming services among businesses for training, marketing, and other purposes. North America is estimated to account for the largest share of the global SVOD market in 2018.
Product Definition:
Subscription video on demand (SVOD) is a type of subscription television service that enables viewers to watch video content on demand, as opposed to having to watch it live. SVOD services like Netflix and Amazon Prime Video allow users to select from an extensive catalog of movies and TV shows to stream at any time.
TV:
Subscription Video on Demand (SVOD) is a service, where customers can watch television programs or videos that are broadcasted over the internet. The service is provided by streaming video software that enables computers or smartphones to connect to the internet and view content online. It offers various advantages such as reduced cost of program purchases, access to an extensive library of on-demand content, and convenience in terms of programming schedule and ease of use.
Fixed broadband:
Fixed broadband or Fiber To The Home (FTTH) is a technology that delivers high-speed data transmission over dedicated optical fiber cables to users. It offers benefits such as consistent and reliable service, lower latency, and better bandwidth capacity. FTTH connections offer speeds ranging from 4G up to 1000G with the option of using passive optical network (PON) mode for extending existing wireless networks at reduced costs.
Application Insights:
The entertainment segment dominated the global subscription video on demand (SVOD) market in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to a wide range of popular SVOD services such as Netflix, HBO NOW, Hulu among others. In addition, factors such as rising income levels across various regions have led to an increase in spending on entertainment subscriptions which include cinema tickets and PPV events. The commercial segment is expected to witness significant growth over the forecast period owing to an increase in business communication tools including Microsoft Office 365 and Google Drive that enable companies or organizations share their files with each other for further processing or collaborating within a group.
Subscription video on demand solutions are increasingly being adopted by several industries for their day-to-day activities including healthcare & medical practices, financial services firms.
Regional Analysis:
Asia Pacific dominated the global market in 2017 owing to the presence of a large number of users and high adoption rate for OTT services. China is expected to be one of the key revenue-generating countries in Asia Pacific, fueled by growing demand from users for Chinese-language content. The country has witnessed an increasing number of viewers subscribing to TVOD service providers since 2016, when these companies started offering their services outside China.
North America is also estimated to witness significant growth over the forecast period due to rising consumer awareness regarding TVOD and willingness towards paying higher subscription fees for convenient viewing options across devices. Moreover, U.S.-based SVoD providers are investing aggressively in Canada as there is potential demand among consumers who have been traditionally loyal towards traditional cable or satellite television subscriptions but are now considering alternatives such as Subscription Video on Demand (SVOD) platforms or direct downloads via file sharing applications such as BitTorrent Inc.'s uTorrent client).
Growth Factors:
- Increasing demand for video content: SVOD is riding on the wave of increasing demand for video content, especially among the younger demographics. This is primarily driven by the proliferation of smartphones and other connected devices that offer easy access to streaming content anytime, anywhere.
- Shift from traditional TV viewing: The growing popularity of SVOD is also attributed to the shift from traditional TV viewing habits to on-demand streaming services. This is largely due to the flexibility and convenience offered by SVOD services, which allow users to watch what they want, when they want.
- Improved user experience: Another key growth driver for SVOD is its improved user experience compared to traditional cable TV subscriptions. Services like Netflix and Hulu offer a more personalized experience with tailored recommendations based on users’ past viewing history. This helps keep subscribers engaged and encourages them to spend more time watching videos online.
Scope Of The Report
Report Attributes
Report Details
Report Title
Subscription Video on Demand Market Research Report
By Type
TV, Fixed broadband, Smartphone, Tablet
By Application
Entertainment, Commercial, Others
By Companies
Netflix, Amazon Prime Video, Globo Play, Claro Video, Crackle, HBO
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
146
Number of Tables & Figures
103
Customization Available
Yes, the report can be customized as per your need.
Global Subscription Video on Demand Market Report Segments:
The global Subscription Video on Demand market is segmented on the basis of:
Types
TV, Fixed broadband, Smartphone, Tablet
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Entertainment, Commercial, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Netflix
- Amazon Prime Video
- Globo Play
- Claro Video
- Crackle
- HBO
Highlights of The Subscription Video on Demand Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- TV
- Fixed broadband
- Smartphone
- Tablet
- By Application:
- Entertainment
- Commercial
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Subscription Video on Demand Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Subscription video on demand (SVOD) is a delivery method for episodic television programming. It allows viewers to watch episodes of a show as they are released, with no commercials.
Some of the key players operating in the subscription video on demand market are Netflix, Amazon Prime Video, Globo Play, Claro Video, Crackle, HBO.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Subscription Video on Demand Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Subscription Video on Demand Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Subscription Video on Demand Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Subscription Video on Demand Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Subscription Video on Demand Market Size & Forecast, 2020-2028
4.5.1 Subscription Video on Demand Market Size and Y-o-Y Growth
4.5.2 Subscription Video on Demand Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 TV
5.2.2 Fixed broadband
5.2.3 Smartphone
5.2.4 Tablet
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Entertainment
6.2.2 Commercial
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Subscription Video on Demand Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Subscription Video on Demand Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 TV
9.6.2 Fixed broadband
9.6.3 Smartphone
9.6.4 Tablet
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Entertainment
9.10.2 Commercial
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 TV
10.6.2 Fixed broadband
10.6.3 Smartphone
10.6.4 Tablet
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Entertainment
10.10.2 Commercial
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 TV
11.6.2 Fixed broadband
11.6.3 Smartphone
11.6.4 Tablet
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Entertainment
11.10.2 Commercial
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 TV
12.6.2 Fixed broadband
12.6.3 Smartphone
12.6.4 Tablet
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Entertainment
12.10.2 Commercial
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 TV
13.6.2 Fixed broadband
13.6.3 Smartphone
13.6.4 Tablet
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Entertainment
13.10.2 Commercial
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Subscription Video on Demand Market: Competitive Dashboard
14.2 Global Subscription Video on Demand Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Netflix
14.3.2 Amazon Prime Video
14.3.3 Globo Play
14.3.4 Claro Video
14.3.5 Crackle
14.3.6 HBO
