Market Overview:
The global video advertising software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for online video advertising and rising number of internet users across the globe. In addition, the growing trend of programmatic buying is also contributing to the growth of this market. Based on type, the global video advertising software market can be segmented into cloud-based and on-premises. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period from 2018 to 2030. This can be attributed to its advantages such as low cost, easy deployment, and scalability. Based on application,the global video advertising software market can be divided into industrial, commercial, education, and others segments. The industrial sector is projectedto register highest CAGR duringthe forecast period owingto increasing adoptionof digital signage by various industries for marketing purposes .
Product Definition:
Video advertising software is used to create, manage, and publish videos as advertisements. It can be used to produce video ads for television, the internet, or mobile devices. Video advertising software is important because it can help businesses create effective video advertisements that reach their target audience.
Cloud-Based:
Cloud-based software is a type of video advertising software that enables advertisers to place ads on digital platforms such as YouTube and Vimeo. The major factor driving the growth of this market is increasing internet penetration in developing countries like India, China, etc. Also, growing usage of mobile devices has led to an increase in demand for cloud-based video advertising solutions.
On-Premises:
On-premises is a term used for software or applications that are installed and operated from the end user's computer, server, laptop etc. The software is installed on the end users system and runs completely independent of any third-party servers. On-premises solutions offer total control over all aspects of your advertising campaign without relying on cloud technology or internet connectivity.
Advertising companies have been rapidly shifting towards on-premise deployment to protect their intellectual property.
Application Insights:
The commercial application segment accounted for the largest revenue share of over 70% in 2017. The growth can be attributed to the increasing adoption of video advertising across e-commerce, retail and online media sites. Moreover, companies such as Microsoft Corporation; YouTube; Hulu LLC; Amazon Prime Video Unlimited Assured Stays Active For Students & Teachers Promo Code and Netflix, Inc.; among others are adopting a similar strategy adopted by Google and Facebook to promote their products through TVCs.
The education application segment is expected to register the fastest CAGR over the forecast period owing to increased penetration of educational content on social media platforms including YouTube, Facebook and Instagram which is driving viewers towards advertisers¢â‚¬â„¢ videos. Furthermore, rising penetration of smart classrooms that enable teachers or professors access video lectures from various subjects will boost industry growth further.
Regional Analysis:
North America dominated the global video advertising software market in 2017. North America has a large number of media companies that are leveraging digital platforms to reach out to a larger audience. The U.S., being one of the most technologically advanced countries, is expected to lead the regional market over the forecast period.
Asia Pacific is anticipated to be one of the fastest-growing regions during the forecast period owing to increasing investments by international companies in this region and rising adoption of cloud-based technologies among enterprises and SMEs for business growth strategies. Furthermore, growing penetration of smartphones coupled with high internet usage rates will also drive demand for online advertising in this region over next few years as advertisers can target their advertisements on an individual level based on viewing habits (time slot, channel).
Growth Factors:
- Increasing demand for video advertising from small and medium businesses (SMBs)
- Rising number of online video viewers
- Proliferation of connected devices and growing mobile viewership
- Emergence of programmatic buying and selling of video ads
- Growing use of videos for marketing and branding purposes
Scope Of The Report
Report Attributes
Report Details
Report Title
Video Advertising Software Market Research Report
By Type
Cloud-Based, On-Premises
By Application
Industrial, Commercial, Education, Others
By Companies
Sizmek, C, DoubleClick, MediaMath, TubeMogul, dataxu, Amobee, BrightRoll, ExactDrive, Liquidus, Rocket Fuel
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
192
Number of Tables & Figures
135
Customization Available
Yes, the report can be customized as per your need.
Global Video Advertising Software Market Report Segments:
The global Video Advertising Software market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Industrial, Commercial, Education, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sizmek
- C
- DoubleClick
- MediaMath
- TubeMogul
- dataxu
- Amobee
- BrightRoll
- ExactDrive
- Liquidus
- Rocket Fuel
Highlights of The Video Advertising Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-Based
- On-Premises
- By Application:
- Industrial
- Commercial
- Education
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Video Advertising Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Video advertising software is a computer program that helps businesses create, manage, and measure video ads. It can help businesses target their ads to specific demographics, and track the effectiveness of their videos.
Some of the major companies in the video advertising software market are Sizmek, C, DoubleClick, MediaMath, TubeMogul, dataxu, Amobee, BrightRoll, ExactDrive, Liquidus, Rocket Fuel.
The video advertising software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Video Advertising Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Video Advertising Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Video Advertising Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Video Advertising Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Video Advertising Software Market Size & Forecast, 2020-2028 4.5.1 Video Advertising Software Market Size and Y-o-Y Growth 4.5.2 Video Advertising Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-Based
5.2.2 On-Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Industrial
6.2.2 Commercial
6.2.3 Education
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Video Advertising Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Video Advertising Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-Based
9.6.2 On-Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Industrial
9.10.2 Commercial
9.10.3 Education
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-Based
10.6.2 On-Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Industrial
10.10.2 Commercial
10.10.3 Education
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-Based
11.6.2 On-Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Industrial
11.10.2 Commercial
11.10.3 Education
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-Based
12.6.2 On-Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Industrial
12.10.2 Commercial
12.10.3 Education
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-Based
13.6.2 On-Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Industrial
13.10.2 Commercial
13.10.3 Education
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Video Advertising Software Market: Competitive Dashboard
14.2 Global Video Advertising Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sizmek
14.3.2 C
14.3.3 DoubleClick
14.3.4 MediaMath
14.3.5 TubeMogul
14.3.6 dataxu
14.3.7 Amobee
14.3.8 BrightRoll
14.3.9 ExactDrive
14.3.10 Liquidus
14.3.11 Rocket Fuel