Market Overview:
The global yoga mat market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing awareness about yoga and its benefits, rising disposable income, and growing demand for eco-friendly products. PVC yoga mats are expected to dominate the market during the forecast period owing to their low cost and durability. However, TPE yoga mats are expected to grow at a higher CAGR due to their high comfort level and eco-friendly nature.
Product Definition:
A yoga mat is a tool used to improve your practice. It provides cushioning and traction, and helps keep you centered.
PVC yoga mats:
PVC yoga mats is short for Polyvinyl Chloride. It is a thermoplastic polymer with the properties of vinyl and the strength of chloroprene. PVC yoga mats are used in various applications such as home gym, commercial gyms or fitness centers, outdoor exercise areas, indoor training rooms and studios among others.
Rubber yoga mats:
Rubber yoga mats are made up of natural rubber, also known as latex. Rubber is a durable and flexible material, which provides good grip to the practitioner while performing yoga. It has excellent resistance against water and oil; thus making it ideal for use in the manufacturing of yoga mats. The material is gaining popularity among yogis owing to its non-slip properties that make them more comfortable while practicing poses such as tree pose and backbend.
Application Insights:
The household application segment led the global yoga mat market in 2017. The growing number of fitness enthusiasts at home has encouraged people to practice yoga at home, which is driving the demand for a premium quality product for this application. Furthermore, consumers are opting for eco-friendly products as they understand the importance of protecting environment and natural resources. As a result, manufacturers are introducing new materials in their products to achieve higher standards of sustainability without compromising on quality or durability. For instance, Liforme launched with recycled rubber material that helps preserve nature while practicing yoga at home or when traveling out doors.
The others segment includes commercial applications such as gyms and studios that offer classes regularly along with retail stores where consumers can purchase these mats directly from the store itself due to high sales volumes resulting in higher profit margins for retailers selling these products online or from physical stores themselves.
Regional Analysis:
Asia Pacific dominated the global yoga mat market in 2017 owing to increasing number of people practicing Yoga. Furthermore, growing popularity of Ashtanga and Power Yoga as a result of increased availability of qualified teachers in countries such as India is expected to drive the regional demand for yoga mats over the forecast period.
The Asia Pacific region is anticipated to witness significant growth rate over the forecast period owing to rising consumer awareness regarding health & fitness and increasing disposable income levels. Increasing penetration rates for various types of yoga classes held at places such as studios, gyms, hotels, resorts & spas will further propel product demand during the estimated time span.
North America accounted for second largest share in terms of revenue after Asia Pacific region due to high concentration levelof major players such as Nike Inc.; Adidas AG; Puma S.E.; and Reebok International Ltd.
Growth Factors:
- Increasing health awareness and the benefits of yoga: There is a growing awareness about the health benefits of yoga, which is driving demand for yoga mats.
- Rising popularity of Yoga: Yoga is becoming increasingly popular, especially among young people, which is boosting demand for yoga mats.
- Growing number of fitness enthusiasts: The number of fitness enthusiasts is growing rapidly, and this is fueling demand for yoga mats.
- Increasing disposable income: Rising disposable income has led to an increase in spending on fitness products such as yoga mats, thereby boosting market growth.
Scope Of The Report
Report Attributes
Report Details
Report Title
Yoga Mat Market Research Report
By Type
PVC yoga mats, Rubber yoga mats, TPE yoga mats, Other yoga mats
By Application
Household, Yoga club, Others
By Companies
Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHAYOGA, Kharma Khare, Hosa, Yogabum, Aerolite, Aurorae, Barefoot Yoga, Keep well, Khataland, Microcell Composite, Yogarugs, Copeactive, Yogasana, A. Kolckmann, JiangXi Lveten Plastic, Liforme, Starlight Yoga, Bean Products
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
132
Number of Tables & Figures
93
Customization Available
Yes, the report can be customized as per your need.
Global Yoga Mat Market Report Segments:
The global Yoga Mat market is segmented on the basis of:
Types
PVC yoga mats, Rubber yoga mats, TPE yoga mats, Other yoga mats
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Yoga club, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Lululemon
- Manduka PROlite
- Jade Yoga
- Hugger Mugger Para Rubber
- PrAna Revolutionary
- Gaiam, Easyoga
- HATHAYOGA
- Kharma Khare
- Hosa
- Yogabum
- Aerolite
- Aurorae
- Barefoot Yoga
- Keep well
- Khataland
- Microcell Composite
- Yogarugs
- Copeactive
- Yogasana, A. Kolckmann
- JiangXi Lveten Plastic
- Liforme
- Starlight Yoga
- Bean Products
Highlights of The Yoga Mat Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PVC yoga mats
- Rubber yoga mats
- TPE yoga mats
- Other yoga mats
- By Application:
- Household
- Yoga club
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Yoga Mat Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A yoga mat is a thin piece of rubber or vinyl that is used to cushion the body while practicing yoga.
Some of the key players operating in the yoga mat market are Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHAYOGA, Kharma Khare, Hosa, Yogabum, Aerolite, Aurorae, Barefoot Yoga, Keep well, Khataland, Microcell Composite, Yogarugs, Copeactive, Yogasana, A. Kolckmann, JiangXi Lveten Plastic, Liforme, Starlight Yoga, Bean Products.
The yoga mat market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Yoga Mat Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Yoga Mat Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Yoga Mat Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Yoga Mat Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Yoga Mat Market Size & Forecast, 2020-2028
4.5.1 Yoga Mat Market Size and Y-o-Y Growth
4.5.2 Yoga Mat Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 PVC yoga mats
5.2.2 Rubber yoga mats
5.2.3 TPE yoga mats
5.2.4 Other yoga mats
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Household
6.2.2 Yoga club
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Yoga Mat Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Yoga Mat Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 PVC yoga mats
9.6.2 Rubber yoga mats
9.6.3 TPE yoga mats
9.6.4 Other yoga mats
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Household
9.10.2 Yoga club
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 PVC yoga mats
10.6.2 Rubber yoga mats
10.6.3 TPE yoga mats
10.6.4 Other yoga mats
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Household
10.10.2 Yoga club
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 PVC yoga mats
11.6.2 Rubber yoga mats
11.6.3 TPE yoga mats
11.6.4 Other yoga mats
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Household
11.10.2 Yoga club
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 PVC yoga mats
12.6.2 Rubber yoga mats
12.6.3 TPE yoga mats
12.6.4 Other yoga mats
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Household
12.10.2 Yoga club
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 PVC yoga mats
13.6.2 Rubber yoga mats
13.6.3 TPE yoga mats
13.6.4 Other yoga mats
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Household
13.10.2 Yoga club
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Yoga Mat Market: Competitive Dashboard
14.2 Global Yoga Mat Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Lululemon
14.3.2 Manduka PROlite
14.3.3 Jade Yoga
14.3.4 Hugger Mugger Para Rubber
14.3.5 PrAna Revolutionary
14.3.6 Gaiam, Easyoga
14.3.7 HATHAYOGA
14.3.8 Kharma Khare
14.3.9 Hosa
14.3.10 Yogabum
14.3.11 Aerolite
14.3.12 Aurorae
14.3.13 Barefoot Yoga
14.3.14 Keep well
14.3.15 Khataland
14.3.16 Microcell Composite
14.3.17 Yogarugs
14.3.18 Copeactive
14.3.19 Yogasana, A. Kolckmann
14.3.20 JiangXi Lveten Plastic
14.3.21 Liforme
14.3.22 Starlight Yoga
14.3.23 Bean Products
