Market Overview:
The global mashed potatoes market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for convenience foods and rising disposable income of consumers. In terms of type, the powdered segment is expected to grow at a higher CAGR as compared to the solid segment during the forecast period. This can be attributed to its easy usage and longer shelf life as compared to solid mashed potatoes. In terms of application, food ingredient is projected to hold a larger share in terms of value in 2018, followed by food product.
Product Definition:
Mashed potatoes are a dish made from boiled potatoes that are mashed with milk, butter, and salt. They are often served as a side dish with roast beef or pork.
Powder:
Powder is a dry, free-flowing granular material made up of starch and other ingredients. It can be used as an alternative to liquid starch in various food products such as pasta, bread, and potatoes.
Solid:
Solid is the part of food that remains after cooking. It can be potatoes, rice, pasta or any other grains. The solid content in food can vary from 5% to 35%.
The solid content in mashed potato is usually around 20%. Solid contents are rich in proteins and carbohydrates and thus help to increase the nutritional value of food. Moreover, it helps to improve texture and add softness during preparation of various foods like soups, sauces or gravies.
Application Insights:
The global market is segmented by application into food ingredient, food product and others. The other applications include potato chips, soup and salad dressings. The demand for the product in these applications is expected to witness growth owing to its use as a thickening agent in various soups such as chicken noodle soup and beef barley soup. It also finds utility as a flavor enhancer for various foods such as cheese, bread crumbs, gravies and sauces among others.
The global market has witnessed significant growth over the past few years on account of increasing consumer preference for convenience foods especially during hectic work schedules or travel schedules when preparing meals becomes difficult or time-consuming due to lack of time.
Regional Analysis:
Europe was the largest regional market in 2017 owing to high demand from countries, such as Germany, France, Italy and U.K. The product is used as a substitute for French fries or chips by adding it to burgers or sandwiches and also makes a great side dish with roasted meat or fish. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increasing population and rising disposable income levels in emerging economies of China and India among others. Moreover, new product launches are anticipated to fuel industry growth over the next eight years.
Growth Factors:
- Increasing demand for convenience foods: The modern lifestyle is characterized by busy schedules and a lack of time for cooking. This has led to an increase in the demand for convenient, pre-packaged foods such as mashed potatoes.
- Rising disposable income: A growing middle class in developing countries is driving the demand for premium, branded food products such as mashed potatoes.
- Health consciousness: There is a growing awareness among consumers about the health benefits of eating healthy foods such as mashed potatoes. This has led to an increase in the demand for healthier variants of this product.
- Changing demographics: The population is aging in many countries around the world, and this trend is leading to an increased demand for convenient, easy-to-eat foods like mashed potatoes that are suitable for older people with limited mobility and dexterity issues . 5) Growing popularity of fusion cuisine: A rising trend in global cuisine is fusion cooking – combining different flavors and ingredients from different cultures into new dishes. Mashed potatoes are versatile enough to be used as an ingredient in many fusion recipes, making them popular with chefs and home cooks alike
Scope Of The Report
Report Attributes
Report Details
Report Title
Mashed Potatoes Market Research Report
By Type
Powder, Solid
By Application
Food Ingredient, Food Product
By Companies
Idahoan, Pineland Farms Potato Company, Hungry Jack Potatoes, Agristo, Continental, Knorr, Simply Potatoes, Hormel, McCain, Pomuni
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Mashed Potatoes Market Report Segments:
The global Mashed Potatoes market is segmented on the basis of:
Types
Powder, Solid
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Food Ingredient, Food Product
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Idahoan
- Pineland Farms Potato Company
- Hungry Jack Potatoes
- Agristo
- Continental
- Knorr
- Simply Potatoes
- Hormel
- McCain
- Pomuni
Highlights of The Mashed Potatoes Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Powder
- Solid
- By Application:
- Food Ingredient
- Food Product
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mashed Potatoes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mashed potatoes are a dish made from boiled, mashed potatoes.
Some of the major players in the mashed potatoes market are Idahoan, Pineland Farms Potato Company, Hungry Jack Potatoes, Agristo, Continental, Knorr, Simply Potatoes, Hormel, McCain, Pomuni.
The mashed potatoes market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mashed Potatoes Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mashed Potatoes Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mashed Potatoes Market - Supply Chain
4.5. Global Mashed Potatoes Market Forecast
4.5.1. Mashed Potatoes Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mashed Potatoes Market Size (000 Units) and Y-o-Y Growth
4.5.3. Mashed Potatoes Market Absolute $ Opportunity
5. Global Mashed Potatoes Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Mashed Potatoes Market Size and Volume Forecast by Type
5.3.1. Powder
5.3.2. Solid
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Mashed Potatoes Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Mashed Potatoes Market Size and Volume Forecast by Application
6.3.1. Food Ingredient
6.3.2. Food Product
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Mashed Potatoes Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Mashed Potatoes Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Mashed Potatoes Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Mashed Potatoes Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Mashed Potatoes Demand Share Forecast, 2019-2026
9. North America Mashed Potatoes Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Mashed Potatoes Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Mashed Potatoes Market Size and Volume Forecast by Application
9.4.1. Food Ingredient
9.4.2. Food Product
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Mashed Potatoes Market Size and Volume Forecast by Type
9.7.1. Powder
9.7.2. Solid
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Mashed Potatoes Demand Share Forecast, 2019-2026
10. Latin America Mashed Potatoes Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Mashed Potatoes Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Mashed Potatoes Market Size and Volume Forecast by Application
10.4.1. Food Ingredient
10.4.2. Food Product
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Mashed Potatoes Market Size and Volume Forecast by Type
10.7.1. Powder
10.7.2. Solid
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Mashed Potatoes Demand Share Forecast, 2019-2026
11. Europe Mashed Potatoes Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Mashed Potatoes Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Mashed Potatoes Market Size and Volume Forecast by Application
11.4.1. Food Ingredient
11.4.2. Food Product
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Mashed Potatoes Market Size and Volume Forecast by Type
11.7.1. Powder
11.7.2. Solid
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Mashed Potatoes Demand Share, 2019-2026
12. Asia Pacific Mashed Potatoes Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Mashed Potatoes Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Mashed Potatoes Market Size and Volume Forecast by Application
12.4.1. Food Ingredient
12.4.2. Food Product
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Mashed Potatoes Market Size and Volume Forecast by Type
12.7.1. Powder
12.7.2. Solid
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Mashed Potatoes Demand Share, 2019-2026
13. Middle East & Africa Mashed Potatoes Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Mashed Potatoes Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Mashed Potatoes Market Size and Volume Forecast by Application
13.4.1. Food Ingredient
13.4.2. Food Product
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Mashed Potatoes Market Size and Volume Forecast by Type
13.7.1. Powder
13.7.2. Solid
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Mashed Potatoes Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Mashed Potatoes Market: Market Share Analysis
14.2. Mashed Potatoes Distributors and Customers
14.3. Mashed Potatoes Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Idahoan
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Pineland Farms Potato Company
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Hungry Jack Potatoes
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Agristo
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Continental
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Knorr
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Simply Potatoes
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Hormel
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. McCain
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Pomuni
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
