Market Overview:
The global tequila market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for premium tequila, increasing disposable income, and growing popularity of cocktails. In terms of type, the 100% tequila segment is expected to lead the global market during the forecast period. This can be attributed to its unique flavor and taste that sets it apart from other alcoholic beverages. In terms of application, corporate hospitality is expected to lead the global market during the forecast period owing to an increase in demand for premium tequila brands by companies for their employees and guests.
Product Definition:
Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of Jalisco. Tequila is often served neat in Mexico and as a shot with salt and lime across the rest of the world. The red volcanic soil near Tequila gives Agave tequilana Weber azul (blue agave) its distinctive flavor.
100% Tequila:
100% tequila is a clear, colorless and neutral spirit derived from the distillation of the fermented juice of the blue agave plant. It possesses superior properties such as low pH level (4.0-4.5), high molecular weight, and a high boiling point compared to other types of tequilas with similar alcohol content (such as 100% reposado or 90%-95%).
Mixto Tequila:
Mixto tequila is a type of Tequila that has been aged in both barrels and then finished in one. It's produced by double distillation, which results into a product with smoother texture and flavor. Mixto tequilas have lower content of congeners than single-distilled ones, which makes it less harsh and more refined.
Application Insights:
The corporate hospitality segment accounted for the largest revenue share of over 40% in 2017. Tequila is used as a mixer in cocktails and margaritas at bars and restaurants across the globe. The growing popularity of cocktails has been driving their consumption, especially among millennials. According to data published by Harvard Health Publications, more than 50% of the U.S alcohol consumed is poured into mixed drinks such as Margarita, Sex on the Beach, or cosmopolitan which are widely popular among millennials globally including India and China where tequila is gaining popularity as a mixer due to its strong taste better suited for exotic flavors like sour ones or mixers made from different types of spirits like rum or vodka etcetera.
Regional Analysis:
North America was the largest market for premium quality, 100% agave tequila and accounted for more than 50% of the global revenue in 2017. The region is expected to maintain its dominance over the forecast period. Rising demand from U.S., Canada, and Mexico on account of growing consumption among millennials is expected to remain a favorable factor for growth in North America over the next eight years.
Asia Pacific has emerged as one of the fastest-growing markets with an estimated CAGR exceeding 6% from 2018 to 2030 owing to increasing number of people shifting their permanent abode or business address to emerging countries such as China and India along with other Southeast Asian nations due to affordable housing facilities coupled with availability of skilled labor at low cost resulting into higher economic growth rates which will result into increased spending on hospitality sector including restaurants.
Growth Factors:
- Increasing demand for premium tequila: There is a growing demand for premium tequila, especially in the United States. This has led to the launch of new brands and products by different players in the market.
- Innovative marketing campaigns: Tequila companies are using innovative marketing campaigns to target consumers and increase sales. For instance, Patron launched a campaign called “The Art of Patrón” which aimed at promoting its high-end tequilas.
- Growing popularity of cocktails: The popularity of cocktails is driving growth in the tequila market as they often contain this spirit as an ingredient. In fact, many bars and restaurants now have special menus dedicated to cocktails made with tequila.
Scope Of The Report
Report Attributes
Report Details
Report Title
Tequila Market Research Report
By Type
100% Tequila, Mixto Tequila,
By Application
Corporate Hospitality, Government Reception, Family Dinner, Other,
By Companies
Jose Cuervo, Sauza, Patrón, Juarez, 1800 Tequila, El Jimador Family, Don Julio, Familia Camarena Tequila, Herradura, Zarco, Cazadores, Cabo Tequila, Milagro, Margaritaville, Clase Azul, Avion Tequila, 1921 Tequila, 4 Copas, Corzo, El Agave Artesanal, Tequila Arette, Don Eduardo, Agave Dos Mil, Aha Toro, Buen Amigo, Campo Azul, Cascahuin Distillery, Compañia Tequilera de Arandas, Centinela, Hacienda La Capilla
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Tequila Market Report Segments:
The global Tequila market is segmented on the basis of:
Types
100% Tequila, Mixto Tequila,
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Corporate Hospitality, Government Reception, Family Dinner, Other,
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Jose Cuervo
- Sauza
- Patrón
- Juarez
- 1800 Tequila
- El Jimador Family
- Don Julio
- Familia Camarena Tequila
- Herradura
- Zarco
- Cazadores
- Cabo Tequila
- Milagro
- Margaritaville
- Clase Azul
- Avion Tequila
- 1921 Tequila
- 4 Copas
- Corzo
- El Agave Artesanal
- Tequila Arette
- Don Eduardo
- Agave Dos Mil
- Aha Toro
- Buen Amigo
- Campo Azul
- Cascahuin Distillery
- Compañia Tequilera de Arandas
- Centinela
- Hacienda La Capilla
Highlights of The Tequila Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 100% Tequila
- Mixto Tequila
- By Application:
- Corporate Hospitality
- Government Reception
- Family Dinner
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Tequila Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Tequila is a type of liquor made from the blue agave plant. It is typically distilled in white oak barrels and has a slightly sweet, smoky flavor.
Some of the key players operating in the tequila market are Jose Cuervo, Sauza, PatrƒÂ³n, Juarez, 1800 Tequila, El Jimador Family, Don Julio, Familia Camarena Tequila, Herradura, Zarco, Cazadores, Cabo Tequila, Milagro, Margaritaville, Clase Azul, Avion Tequila, 1921 Tequila, 4 Copas, Corzo, El Agave Artesanal, Tequila Arette, Don Eduardo, Agave Dos Mil, Aha Toro, Buen Amigo, Campo Azul, Cascahuin Distillery, CompaƒÂ±ia Tequilera de Arandas, Centinela, Hacienda La Capilla.
The tequila market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Tequila Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Tequila Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Tequila Market - Supply Chain
4.5. Global Tequila Market Forecast
4.5.1. Tequila Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Tequila Market Size (000 Units) and Y-o-Y Growth
4.5.3. Tequila Market Absolute $ Opportunity
5. Global Tequila Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Tequila Market Size and Volume Forecast by Type
5.3.1. 100% Tequila
5.3.2. Mixto Tequila
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Tequila Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Tequila Market Size and Volume Forecast by Application
6.3.1. Corporate Hospitality
6.3.2. Government Reception
6.3.3. Family Dinner
6.3.4. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Tequila Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Tequila Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Tequila Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Tequila Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Tequila Demand Share Forecast, 2019-2026
9. North America Tequila Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Tequila Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Tequila Market Size and Volume Forecast by Application
9.4.1. Corporate Hospitality
9.4.2. Government Reception
9.4.3. Family Dinner
9.4.4. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Tequila Market Size and Volume Forecast by Type
9.7.1. 100% Tequila
9.7.2. Mixto Tequila
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Tequila Demand Share Forecast, 2019-2026
10. Latin America Tequila Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Tequila Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Tequila Market Size and Volume Forecast by Application
10.4.1. Corporate Hospitality
10.4.2. Government Reception
10.4.3. Family Dinner
10.4.4. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Tequila Market Size and Volume Forecast by Type
10.7.1. 100% Tequila
10.7.2. Mixto Tequila
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Tequila Demand Share Forecast, 2019-2026
11. Europe Tequila Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Tequila Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Tequila Market Size and Volume Forecast by Application
11.4.1. Corporate Hospitality
11.4.2. Government Reception
11.4.3. Family Dinner
11.4.4. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Tequila Market Size and Volume Forecast by Type
11.7.1. 100% Tequila
11.7.2. Mixto Tequila
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. ByCountry
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Tequila Demand Share, 2019-2026
12. Asia Pacific Tequila Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Tequila Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Tequila Market Size and Volume Forecast by Application
12.4.1. Corporate Hospitality
12.4.2. Government Reception
12.4.3. Family Dinner
12.4.4. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Tequila Market Size and Volume Forecast by Type
12.7.1. 100% Tequila
12.7.2. Mixto Tequila
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Tequila Demand Share, 2019-2026
13. Middle East & Africa Tequila Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Tequila Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Tequila Market Size and Volume Forecast by Application
13.4.1. Corporate Hospitality
13.4.2. Government Reception
13.4.3. Family Dinner
13.4.4. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Tequila Market Size and Volume Forecast by Type
13.7.1. 100% Tequila
13.7.2. Mixto Tequila
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Tequila Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Tequila Market: Market Share Analysis
14.2. Tequila Distributors and Customers
14.3. Tequila Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Jose Cuervo
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Sauza
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Patrón
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Juarez
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. 1800 Tequila
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. El Jimador Family
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Don Julio
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Familia Camarena Tequila
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Herradura
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Zarco
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Cazadores
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Cabo Tequila
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Milagro
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Margaritaville
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Clase Azul
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Avion Tequila
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. 1921 Tequila
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. 4 Copas
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Corzo
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. El Agave Artesanal
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
