Market Overview:
The global ad insertion servers market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing demand for video content, rising number of internet users, and growing adoption of digital advertising by businesses. Based on type, the global ad insertion servers market can be segmented into cloud-based and on-premises segments. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period from 2018 to 2030. This growth can be attributed to the growing popularity of cloud computing among businesses and consumers due to its advantages such as scalability, flexibility, and cost efficiency. Based on application, the global ad insertion servers market can be divided into small and medium enterprises (SMEs) and large enterprises segments.
Product Definition:
An ad insertion server is a computer system that inserts advertising into digital video streams. Ad insertion servers are used to insert advertising into live or on-demand video content. Advertisers can use ad insertion servers to target ads to specific demographics or geographies.
Cloud-based:
Cloud-based is a software-as-a-service model that provides shared pool of hardware and software resources. It helps in reducing cost, time & complexity of deploying an application. In simple words, it's like renting out the computer space to various advertisers for running their advertisements on different websites.
On-premises:
On-premises is a term used for software and hardware installation at the organization's premise, in other words, at the client's site. On-premise solutions offer benefits such as easy maintenance and customization of products. These solutions also help organizations to reduce costs related to IT infrastructure by eliminating third-party servers.
However, there are some disadvantages associated with on-premises implementation such as high cost due to additional hardware purchase.
Application Insights:
The global insertion servers market has been segmented into two categories, namely small and medium enterprises (SMEs) and large enterprises. The SMEs category held the largest share of over 70% in 2017. Adoption of ad insertion technology by SMEs is significantly higher as compared to that by large organizations due to various factors such as limited IT resources, need for speedier results, and ability to handle complex operations at a lower cost. However, with the growing demand from larger organizations for online advertising solutions coupled with technological advancements in ad serving technologies across all platforms; this segment is expected to witness growth at a rapid pace over the forecast period.
The large enterprise category is expected register significant growth during the forecast period owing to increasing adoption of digital marketing strategies by companies across all industries globally in order to reach their target customers efficiently & effectively thereby resulting in high adoption rate of ad insertion services among them which will eventually drive market growth during next few years.
Regional Analysis:
The Asia Pacific and Latin America regions are anticipated to witness significant growth over the forecast period. The growing adoption of cloud-based ADI solutions is a key factor contributing to regional market growth. Furthermore, the increasing number of SMEs in these regions is expected to fuel market demand during the forecast period.
North America held a substantial share in 2016 owing to early technology adoption by enterprises located there. However, strict government regulations regarding data privacy are hampering industry growth in this region; thus, impacting overall revenue generation negatively.
The MEA region has potential opportunities for new segments catering specifically towards high-volume retail businesses that require fast.
Growth Factors:
- Increasing demand for programmatic advertising: The global market for programmatic advertising is expected to grow at a CAGR of 31.0% during the forecast period, reaching .9 billion by 2020. This is driven by the increasing demand for automated buying and selling of digital ads, which helps in reducing the time taken to purchase and place ads across different channels. Ad insertion servers help in automating this process and are hence becoming increasingly popular among advertisers and publishers alike
- Rising number of connected devices: The number of connected devices is growing rapidly, with estimates suggesting that there will be more than 30 billion connected devices by 2020. This provides a huge potential market for ad insertion servers as they can help in delivering targeted ads to users on their preferred device or platform
- Emergence of new video formats: With the growth of online video streaming services such as Netflix, Hulu, Amazon Prime Video etc., there has been a surge in demand for new video formats such as 4K Ultra HD videos etc., which require higher bandwidths and faster processing speeds
- Growing need for audience measurement and targeting: Advertisers are increasingly looking to measure the effectiveness of their campaigns through accurate audience measurement tools so as to target specific demographics with greater precision
Scope Of The Report
Report Attributes
Report Details
Report Title
Ad Insertion Servers Market Research Report
By Type
Cloud-based, On-premises
By Application
Small and Medium Enterprises (SMEs), Large Enterprises
By Companies
Adobe Systems, Anevia S.A.S, ARRIS International, Beijing Topreal Technologies, Brightcove, Cisco Systems, DJC Media Group, Edgeware, Harmonic, Imagine Communications, Nokia Corporation, SeaChange International, Ericsson
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
215
Number of Tables & Figures
151
Customization Available
Yes, the report can be customized as per your need.
Global Ad Insertion Servers Market Report Segments:
The global Ad Insertion Servers market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium Enterprises (SMEs), Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe Systems
- Anevia S.A.S
- ARRIS International
- Beijing Topreal Technologies
- Brightcove
- Cisco Systems
- DJC Media Group
- Edgeware
- Harmonic
- Imagine Communications
- Nokia Corporation
- SeaChange International
- Ericsson
Highlights of The Ad Insertion Servers Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Ad Insertion Servers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Ad insertion servers are used to insert ads into webpages. They are also known as ad servers, ad network operators, or online advertising services providers.
Some of the major companies in the ad insertion servers market are Adobe Systems, Anevia S.A.S, ARRIS International, Beijing Topreal Technologies, Brightcove, Cisco Systems, DJC Media Group, Edgeware, Harmonic, Imagine Communications, Nokia Corporation, SeaChange International, Ericsson.
The ad insertion servers market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Ad Insertion Servers Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Ad Insertion Servers Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Ad Insertion Servers Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Ad Insertion Servers Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Ad Insertion Servers Market Size & Forecast, 2020-2028
4.5.1 Ad Insertion Servers Market Size and Y-o-Y Growth
4.5.2 Ad Insertion Servers Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Small and Medium Enterprises (SMEs)
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Ad Insertion Servers Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Ad Insertion Servers Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Small and Medium Enterprises (SMEs)
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Small and Medium Enterprises (SMEs)
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Small and Medium Enterprises (SMEs)
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Small and Medium Enterprises (SMEs)
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Small and Medium Enterprises (SMEs)
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Ad Insertion Servers Market: Competitive Dashboard
14.2 Global Ad Insertion Servers Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe Systems
14.3.2 Anevia S.A.S
14.3.3 ARRIS International
14.3.4 Beijing Topreal Technologies
14.3.5 Brightcove
14.3.6 Cisco Systems
14.3.7 DJC Media Group
14.3.8 Edgeware
14.3.9 Harmonic
14.3.10 Imagine Communications
14.3.11 Nokia Corporation
14.3.12 SeaChange International
14.3.13 Ericsson
