Market Overview:
The Global Customer 360 Market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for customer data management and analytics solutions across different industry verticals. The cloud-based customer 360 market is expected to grow at a higher CAGR as compared to the on-premise customer 360 market during the forecast period. This can be attributed to the growing trend of cloud adoption among enterprises and SMBs. North America is expected to hold the largest share of the global customer 360 market in 2018, followed by Europe and Asia Pacific.
Product Definition:
A customer 360 view is a comprehensive and up-to-date view of each customer that your business interacts with. The goal of having a 360 degree view of each customer is to have a complete understanding of their needs, wants and past interactions with your company so you can provide them with the best possible experience.
Customer 360 can help businesses improve customer retention, increase sales and create more personalized marketing experiences.
Cloud Based:
Cloud-based solutions are expected to witness significant growth over the forecast period. The major factor contributing to this growth is cost effectiveness and scalability of the solution. In addition, these solutions offer benefits such as easy deployment, minimum maintenance and low operational manpower requirement which in turn is anticipated to increase its demand among enterprises over the next seven years.
On-Premise:
On-premise solutions are software and hardware systems that are installed and operated from the organization's own server or computer. The solution is fully owned by the organization, which can customize it as per their requirements. On-premise solutions offer high data security as there is no internet connectivity available on these systems thus making them highly secure from cyber threats.
Application Insights:
The B2C segment accounted for the largest revenue share of over 60% in 2017. The growth can be attributed to increasing adoption of social media marketing and growing preference for on-line shopping. Moreover, the rising number of e-commerce websites is further driving the demand for customer 360 solutions in this segment. For instance, as per a study by comScore, Inc., there were approximately 1,761 million unique visitors globally who accessed e-commerce websites from 2015 to 2016 which represented a growth rate of 13%. This trend is expected to continue driving market demand over the forecast period.
The B2B segment is anticipated to witness significant growth over the forecast period owing to increased penetration and usage of business intelligence tools by large enterprises globally including SAP SE (SAP), Oracle Corporation (ORCL) and Microsoft Corporation (MSFT).
Regional Analysis:
The North American region dominated the global customer 360 market in 2017. The growth can be attributed to the presence of a large number of market players such as Salesforce, Inc.; Microsoft Corporation; and Oracle Corporation. These companies are focusing on developing new products and providing their cloud-based solutions for small & medium enterprises (SMEs) as well as large enterprises. Moreover, these companies are also offering training programs for sales engineers to help them adopt these solutions more effectively across the globe.
Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period owing to increasing adoption by SMEs in countries such China, India, Japan & Australia among others). The growing adoption of cloud based customer 360 solution by SMEs is driving demand across this region due to which it has become one of the most lucrative regions for vendors operating in this space.
Growth Factors:
- Increasing demand for customer-centric business models: A recent study by Boston Consulting Group found that 83 percent of executives believe that customer centricity is a key to success in the next three years. This number is only going to grow as customers become more empowered and vocal about what they want from businesses. Customer 360 will be essential for companies looking to keep up with the competition and deliver an exceptional customer experience.
- The rise of digital transformation: As businesses undergo digital transformation, they are realizing the importance of having a holistic view of their customers across all channels and touchpoints. Customer 360 can provide this view, helping companies make better decisions about where to invest their time and resources in order to drive growth.
- The need for actionable insights: With so much data available, it’s more important than ever for businesses to have actionable insights that help them make smarter decisions about how to serve their customers better. Customer 360 can provide these insights by giving organizations a comprehensive understanding of who their customers are, what they want, and how best to reach them.
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer 360 Market Research Report
By Type
Cloud Based, On-Premise
By Application
B2C, B2B
By Companies
Salesforce, Mulesoft, Informatica, MarkLogic, AllSight, Verint Systems, Janrain, IBM, Oracle, Selligent, SAS, Vision Critical
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
135
Number of Tables & Figures
95
Customization Available
Yes, the report can be customized as per your need.
Global Customer 360 Market Report Segments:
The global Customer 360 market is segmented on the basis of:
Types
Cloud Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
B2C, B2B
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Salesforce
- Mulesoft
- Informatica
- MarkLogic
- AllSight
- Verint Systems
- Janrain
- IBM
- Oracle
- Selligent
- SAS
- Vision Critical
Highlights of The Customer 360 Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-Premise
- By Application:
- B2C
- B2B
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer 360 Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer 360 is a customer experience management platform that helps businesses manage and improve customer interactions. It includes features such as surveys, feedback forms, chatbots, and email marketing campaigns.
Some of the key players operating in the customer 360 market are Salesforce, Mulesoft, Informatica, MarkLogic, AllSight, Verint Systems, Janrain, IBM, Oracle, Selligent, SAS, Vision Critical.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Customer 360 Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Customer 360 Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Customer 360 Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Customer 360 Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Customer 360 Market Size & Forecast, 2018-2028
4.5.1 Customer 360 Market Size and Y-o-Y Growth
4.5.2 Customer 360 Market Absolute $ Opportunity
Chapter 5 Global Customer 360 Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Customer 360 Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Customer 360 Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Customer 360 Market Size Forecast by Applications
6.2.1 B2C
6.2.2 B2B
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Customer 360 Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Customer 360 Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Customer 360 Analysis and Forecast
9.1 Introduction
9.2 North America Customer 360 Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Customer 360 Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Customer 360 Market Size Forecast by Applications
9.10.1 B2C
9.10.2 B2B
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Customer 360 Analysis and Forecast
10.1 Introduction
10.2 Europe Customer 360 Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Customer 360 Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Customer 360 Market Size Forecast by Applications
10.10.1 B2C
10.10.2 B2B
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Customer 360 Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Customer 360 Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Customer 360 Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Customer 360 Market Size Forecast by Applications
11.10.1 B2C
11.10.2 B2B
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Customer 360 Analysis and Forecast
12.1 Introduction
12.2 Latin America Customer 360 Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Customer 360 Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Customer 360 Market Size Forecast by Applications
12.10.1 B2C
12.10.2 B2B
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Customer 360 Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Customer 360 Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Customer 360 Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Customer 360 Market Size Forecast by Applications
13.10.1 B2C
13.10.2 B2B
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Customer 360 Market: Competitive Dashboard
14.2 Global Customer 360 Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Salesforce
14.3.2 Mulesoft
14.3.3 Informatica
14.3.4 MarkLogic
14.3.5 AllSight
14.3.6 Verint Systems
14.3.7 Janrain
14.3.8 IBM
14.3.9 Oracle
14.3.10 Selligent
14.3.11 SAS
14.3.12 Vision Critical
