Market Overview:
The global data masking tools market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for data privacy and security across organizations, especially large enterprises and SMEs. In addition, the growing trend of cloud-based deployments is also contributing to the growth of this market. However, lack of awareness about data masking tools among end users may restrain the growth of this market during the forecast period. On basis on type, cloud-based deployment models are expected to witness higher adoption rates as compared to on-premises deployment models during the forecast period from 2018 to 2030. This can be attributed due high flexibility and scalability offered by cloud-based deployments along with low TCO (Total Cost Of Ownership).
Product Definition:
Data Masking Tools are used to protect sensitive data by replacing it with fictitious data. The purpose of this is to prevent unauthorized access to the data, while still allowing the organization to use it for testing or analysis purposes.
Cloud Based:
Cloud-based data masking tools are used to protect sensitive information in transit and at rest. It is a service that masks the contents of a dataset by wrapping it in another dataset or by encrypting the original one. The main purpose of cloud-based data masking tools is to provide security against external threats such as hacking, identity theft, confidential information exposure, and unauthorized access.
On Premises:
On Premises is a data masking tool that allows the user to transfer specific information over a network. It's main function is to protect sensitive data by encrypting or masking it with another source of information. The most common use of on premises is in VPN (Virtual Private Network) connections which are widely used for secure communications and online gaming.
It also has other uses such as in webmail, remote desktop access, file sharing.
Application Insights:
The large enterprises segment held the largest market share in 2017. This is attributed to the presence of a strong data protection law framework and regulations across various countries, which mandates data masking tools for organizations handling sensitive information. Furthermore, increasing awareness among organizations about protecting their data from external and internal threats will also fuel product demand over the forecast period.
The Small & Medium-sized Enterprises (SMEs) segment is expected to register a significant CAGR of XX% over the forecast period owing to increased concerns regarding cyberattacks on businesses and government agencies. In addition, SMEs are increasingly adopting cloud computing services due to its cost-effectiveness along with flexible service offerings that meet their specific business needs without having them shift into costly custom solutions or incur additional costs associated with implementation/ migration phases.
Regional Analysis:
The North America regional market dominated the global data masking tools industry in 2016. The growth of this region can be attributed to the presence of a large number of IT and telecom companies in the region. These companies are increasingly focusing on security solutions for their infrastructure, which is driving demand for data masking tools in this region. Moreover, increasing government regulations aimed at protecting consumer privacy is also expected to drive demand over the forecast period.
The Asia Pacific regional market is anticipated to witness significant growth over the forecast period owing to increasing adoption by small and medium enterprises (SMEs).
Growth Factors:
- Increasing demand for data privacy and security from individual users as well as organizations
- Rapid growth of big data and its associated analytics services, which is increasing the need for data masking
- Stringent regulations by government bodies around the world mandating the use of data masking tools to protect sensitive information
- The growing trend of outsourcing IT services, which is driving demand for data masking tools among service providers
- The increasing popularity of cloud-based storage and computing services, which is creating a need for efficient data masking solutions
Scope Of The Report
Report Attributes
Report Details
Report Title
Data Masking Tools Market Research Report
By Type
Cloud Based, On Premises
By Application
Large Enterprises, SMEs
By Companies
Oracle, Delphix, BMC Software, Informatica, IBM, Solix Technologies, Broadcom, Imperva, Dataguise, DataSunrise, Ekobit, DATPROF, Innovative Routines International, Very Good Security, HushHush, Krontech, LiveRamp, Thales Cloud Security, MENTIS, Immuta
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Data Masking Tools Market Report Segments:
The global Data Masking Tools market is segmented on the basis of:
Types
Cloud Based, On Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Oracle
- Delphix
- BMC Software
- Informatica
- IBM
- Solix Technologies
- Broadcom
- Imperva
- Dataguise
- DataSunrise
- Ekobit
- DATPROF
- Innovative Routines International
- Very Good Security
- HushHush
- Krontech
- LiveRamp
- Thales Cloud Security
- MENTIS
- Immuta
Highlights of The Data Masking Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On Premises
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Data Masking Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Data masking tools are used to hide or obscure data in a file. This can be done for security reasons, to protect the identity of individuals, or to prevent information from being accessed by unauthorized users.
Some of the key players operating in the data masking tools market are Oracle, Delphix, BMC Software, Informatica, IBM, Solix Technologies, Broadcom, Imperva, Dataguise, DataSunrise, Ekobit, DATPROF, Innovative Routines International, Very Good Security, HushHush, Krontech, LiveRamp, Thales Cloud Security, MENTIS, Immuta.
The data masking tools market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Data Masking Tools Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Data Masking Tools Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Data Masking Tools Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Data Masking Tools Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Data Masking Tools Market Size & Forecast, 2018-2028 4.5.1 Data Masking Tools Market Size and Y-o-Y Growth 4.5.2 Data Masking Tools Market Absolute $ Opportunity
Chapter 5 Global Data Masking Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Data Masking Tools Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Data Masking Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Data Masking Tools Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Data Masking Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Data Masking Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Data Masking Tools Analysis and Forecast
9.1 Introduction
9.2 North America Data Masking Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Data Masking Tools Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Data Masking Tools Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Data Masking Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Data Masking Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Data Masking Tools Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Data Masking Tools Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Data Masking Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Data Masking Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Data Masking Tools Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Data Masking Tools Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Data Masking Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Data Masking Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Data Masking Tools Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Data Masking Tools Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Data Masking Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Data Masking Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Data Masking Tools Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Data Masking Tools Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Data Masking Tools Market: Competitive Dashboard
14.2 Global Data Masking Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Oracle
14.3.2 Delphix
14.3.3 BMC Software
14.3.4 Informatica
14.3.5 IBM
14.3.6 Solix Technologies
14.3.7 Broadcom
14.3.8 Imperva
14.3.9 Dataguise
14.3.10 DataSunrise
14.3.11 Ekobit
14.3.12 DATPROF
14.3.13 Innovative Routines International
14.3.14 Very Good Security
14.3.15 HushHush
14.3.16 Krontech
14.3.17 LiveRamp
14.3.18 Thales Cloud Security
14.3.19 MENTIS
14.3.20 Immuta