Market Overview:
The global link management software market is expected to grow from USD 1.02 billion in 2018 to USD 2.48 billion by 2030, at a CAGR of 12.8% during the forecast period. The growth of the market can be attributed to the increasing demand for cloud-based link management software and rising need for managing large volumes of links across different applications. However, data security and privacy concerns may restrain the growth of this market to some extent during the forecast period. Based on type, the global link management software market is segmented into basic, standard, and senior. The basic segment is expected to account for a major share of the global market in 2018 owing to its low cost as compared with other types of link management software available in the market. However, due to its limited features and functionalities, this segment is projected to witness a lower CAGR than other segments during the forecast period.
Product Definition:
Link management software is a type of software that helps users manage their links. This can include creating and editing links, as well as tracking how many people have clicked on them. The importance of link management software lies in its ability to help users organize and track their links, making it easier to understand how well they are performing.
Basic( -199/Month):
Basic is a low-cost service that includes limited features and is primarily aimed at new users. It has been designed to provide an introduction to the Link Management Software for free, allowing users to get familiar with the interface and functions of the software. The number of Basic plans offered by vendors ranges from two to six months, with four or five being most common.
Standard(9-499/Month):
Standard is a pricing category that represents the average price for an internet service plan. It includes data, voice and SMS plans. The cost of these services varies depending on the type of device used (landline or mobile), communication mode (SMS or Voice Call) and region.
The global Link Management Software market size was valued at USD 1,1961.0 thousand in 2016.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is projected to expand at a CAGR of XX% over the forecast period. The growth can be attributed to the high adoption of global link management software among large enterprises as they have multiple offices worldwide and need tools that can help them manage their communication channels effectively.
The small and medium-sized enterprise (SME) segment is expected to register a significant CAGR over the forecast period owing to increasing penetration of SMEs globally coupled with rising awareness about cost-effective solutions for managing communication channels across these organizations. Global SME software vendors are increasingly focusing on providing flexible pricing options according to customer needs which has resulted in wide acceptance of these solutions among SMEs globally. For instance, companies such as Zendesk offer free plans followed by paid premium plans that provide additional features such as advanced support features along with it.
Regional Analysis:
North America dominated the global market in 2017. North America is home to some of the largest technology companies, such as Cisco Systems, Inc.; Hewlett Packard Enterprise; and Microsoft Corporation. These companies are focusing on developing innovative products for managing networks across multiple sites and departments within an organization. This has resulted in a significant increase in demand for global link management software solutions across this region over the past few years.
Asia Pacific is expected to emerge as one of the most lucrative regions during the forecast period owing to increasing number of small & medium enterprises (SMEs) operating from remote offices or homes throughout this region.
Growth Factors:
- Increasing demand for online marketing and advertising
- Rising number of social media users
- Proliferation of mobile devices and apps
- Emergence of cloud-based solutions
- Growing need for website optimization
Scope Of The Report
Report Attributes
Report Details
Report Title
Link Management Software Market Research Report
By Type
Basic( $49-199/Month), Standard($199-499/Month), Senior($499+/Month)
By Application
Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users), Small Enterprises(1-499 Users)
By Companies
SEMrush, Bitly, RocketLink, Rebrandly, Geniuslink, Boost, PixelMe, BuzzStream, Digitalcube Tech, Pitchbox, AI Internet Solutions, XEEPP Project, Rank Ranger, Leafwire Digital, SEO Effect, FlamingoSoft, Componize, Axandra, KlickLeads, Gitt, Wulfsoft
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
183
Number of Tables & Figures
129
Customization Available
Yes, the report can be customized as per your need.
Global Link Management Software Market Report Segments:
The global Link Management Software market is segmented on the basis of:
Types
Basic( $49-199/Month), Standard($199-499/Month), Senior($499+/Month)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users), Small Enterprises(1-499 Users)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- SEMrush
- Bitly
- RocketLink
- Rebrandly
- Geniuslink
- Boost
- PixelMe
- BuzzStream
- Digitalcube Tech
- Pitchbox
- AI Internet Solutions
- XEEPP Project
- Rank Ranger
- Leafwire Digital
- SEO Effect
- FlamingoSoft
- Componize
- Axandra
- KlickLeads
- Gitt
- Wulfsoft
Highlights of The Link Management Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Basic( $49-199/Month)
- Standard($199-499/Month)
- Senior($499+/Month)
- By Application:
- Large Enterprises(1000+ Users)
- Medium-Sized Enterprise(499-1000 Users)
- Small Enterprises(1-499 Users)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Link Management Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Link management software is a type of software that helps organizations manage and track the links between different websites. This can include tracking which pages are being clicked on, how long people are spending on each page, and what keywords people are using to find the website. Link management software can also help identify any potential problems with a website's link structure, such as broken links or duplicate content.
Some of the major players in the link management software market are SEMrush, Bitly, RocketLink, Rebrandly, Geniuslink, Boost, PixelMe, BuzzStream, Digitalcube Tech, Pitchbox, AI Internet Solutions, XEEPP Project, Rank Ranger, Leafwire Digital, SEO Effect, FlamingoSoft, Componize, Axandra, KlickLeads, Gitt, Wulfsoft.
The link management software market is expected to register a CAGR of 12.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Link Management Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Link Management Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Link Management Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Link Management Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Link Management Software Market Size & Forecast, 2018-2028
4.5.1 Link Management Software Market Size and Y-o-Y Growth
4.5.2 Link Management Software Market Absolute $ Opportunity
Chapter 5 Global Link Management Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Link Management Software Market Size Forecast by Type
5.2.1 Basic( $49-199/Month)
5.2.2 Standard($199-499/Month)
5.2.3 Senior($499+/Month)
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Link Management Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Link Management Software Market Size Forecast by Applications
6.2.1 Large Enterprises(1000+ Users)
6.2.2 Medium-Sized Enterprise(499-1000 Users)
6.2.3 Small Enterprises(1-499 Users)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Link Management Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Link Management Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Link Management Software Analysis and Forecast
9.1 Introduction
9.2 North America Link Management Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Link Management Software Market Size Forecast by Type
9.6.1 Basic( $49-199/Month)
9.6.2 Standard($199-499/Month)
9.6.3 Senior($499+/Month)
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Link Management Software Market Size Forecast by Applications
9.10.1 Large Enterprises(1000+ Users)
9.10.2 Medium-Sized Enterprise(499-1000 Users)
9.10.3 Small Enterprises(1-499 Users)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Link Management Software Analysis and Forecast
10.1 Introduction
10.2 Europe Link Management Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Link Management Software Market Size Forecast by Type
10.6.1 Basic( $49-199/Month)
10.6.2 Standard($199-499/Month)
10.6.3 Senior($499+/Month)
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Link Management Software Market Size Forecast by Applications
10.10.1 Large Enterprises(1000+ Users)
10.10.2 Medium-Sized Enterprise(499-1000 Users)
10.10.3 Small Enterprises(1-499 Users)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Link Management Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Link Management Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Link Management Software Market Size Forecast by Type
11.6.1 Basic( $49-199/Month)
11.6.2 Standard($199-499/Month)
11.6.3 Senior($499+/Month)
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Link Management Software Market Size Forecast by Applications
11.10.1 Large Enterprises(1000+ Users)
11.10.2 Medium-Sized Enterprise(499-1000 Users)
11.10.3 Small Enterprises(1-499 Users)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Link Management Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Link Management Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Link Management Software Market Size Forecast by Type
12.6.1 Basic( $49-199/Month)
12.6.2 Standard($199-499/Month)
12.6.3 Senior($499+/Month)
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Link Management Software Market Size Forecast by Applications
12.10.1 Large Enterprises(1000+ Users)
12.10.2 Medium-Sized Enterprise(499-1000 Users)
12.10.3 Small Enterprises(1-499 Users)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Link Management Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Link Management Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Link Management Software Market Size Forecast by Type
13.6.1 Basic( $49-199/Month)
13.6.2 Standard($199-499/Month)
13.6.3 Senior($499+/Month)
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Link Management Software Market Size Forecast by Applications
13.10.1 Large Enterprises(1000+ Users)
13.10.2 Medium-Sized Enterprise(499-1000 Users)
13.10.3 Small Enterprises(1-499 Users)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Link Management Software Market: Competitive Dashboard
14.2 Global Link Management Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 SEMrush
14.3.2 Bitly
14.3.3 RocketLink
14.3.4 Rebrandly
14.3.5 Geniuslink
14.3.6 Boost
14.3.7 PixelMe
14.3.8 BuzzStream
14.3.9 Digitalcube Tech
14.3.10 Pitchbox
14.3.11 AI Internet Solutions
14.3.12 XEEPP Project
14.3.13 Rank Ranger
14.3.14 Leafwire Digital
14.3.15 SEO Effect
14.3.16 FlamingoSoft
14.3.17 Componize
14.3.18 Axandra
14.3.19 KlickLeads
14.3.20 Gitt
14.3.21 Wulfsoft
